** Updated to include a new comparison example between CBA and ROI in the second table below **
A great table and explanation of the difference uses and value of the two forms of measurement for social marketeers, from Angie Schottmuller in Search Engine Watch:
Cost-Based Analysis (CBA)
Return on Investment (ROI)
Benefits – Costs
( Benefits – Costs… Continue reading | 3 Comments
Two weeks ago I offered free Landing Page MVP feedback to our Customer Development Labs community. What I saw was 40+ beautifully designed pages but…
Virtually every founder was making the same 2 mistakes.
Those mistakes were leading to lower conversion rates.
Mistake #1: Product vs Problem
Of course, you’re selling a product, but here’s the thing about products…