** Updated to include a new comparison example between CBA and ROI in the second table below **
A great table and explanation of the difference uses and value of the two forms of measurement for social marketeers, from Angie Schottmuller in Search Engine Watch:
Cost-Based Analysis (CBA)
Return on Investment (ROI)
Benefits – Costs
( Benefits – Costs ) /… Continue reading | 3 Comments
With the film ‘American Sniper’ about to premiere in the UK about a US military sniper here’s my short story on the subject, to illustrate the power of storytelling.
A short story. I met a couple outside a pub in London a few years ago, and by chance we got talking, and they told me about a good friend of their’s who had recently been working as a U.S
In the traditional software world, companies like Oracle and SAP do most of their business by selling a “perpetual” license… Continue reading
If you want to support George Clooney’s petition to support Sony against the hackers who stopped The Interview movie release then sign here on my blog, simply by leaving your comment. Thanks.
On November 24 of this year, Sony Pictures was notified that it was the victim of a cyber attack, the effects of which is the most chilling
Yesterday’s visitor stats for the blog show a nice spread of my posts, from top ranking piece on CBA vs ROI, to the advantages of the Tesla Roadster (with a few Bond references thrown in for good measure).
Sorry about the title. What I wanted to say was this. A boiler engineer from British Gas came round yesterday after we’d lost power for the second time in two weeks. so help fix it. He got to work, got out his laptop to do a diagnostic, and did a good job. The engineer, Kirk, at the end of his work said he could also fix the cause of why… Continue reading
See the scene from 28 Days when baseball star Eddie gives Gwen (Sandra Bullock, Hollywood’s best paid actress in 2014) a lesson on how to hit the target – focus on getting yourself ready – rather than just trying to hit the target. It’s the key to success. As I couldn’t find a movie clip with the spoken lines, here’s the script from the scene between Eddie and Gwen… Continue reading