Below are the six surprising facts they discovered – I have to confess pretty much all six surprised me. I wonder what Berlin Startup Ranking
There’s nothing complicated about this method. It simply involves the following elements:
- A copy of your latest business plan, or a similar document.
- A day or half day according to your availability.
- The desire to align your marketing and overall business aims and objectives.
In the successful example working with curry snack food retailer Mindi’s I created a half day workshop using the business model canvas approach, and focused on a social model canvas version, which aligned with their business objectives. To note they hadn’t got a detailed business plan to work with, even though their business was already up and running.
Anyhow the results speak for themselves. Since the June 2013 workshop PR coverage rocketed, and the business has gone from strength to strength. I don’t claim credit for their hard work or product innovation, simply for the approach in aligning their marketing and business model canvas, to create a simple shared understanding between the co-founders of what needed to be done.
The ECE Startup Campus, an initiative of the Erasmus Centre for Entrepreneurship, launched on 2nd March in the city of Rotterdam: “Got the entreprenuerial spirit, join our community.”
It holds flexspaces, meeting rooms, a lecture-room and a workout facility. It is already providing place for these startups, with some pretty interesting and impressive business models:
- Symbid – Global leader in online equity financing that
It occurred to me today that perhaps the most commercially important on the subject of the relevance of growth hacking to traditional business, a piece in Harvard Business Review by pricing guru Rafi Mohammed which examines the popular ‘ridesharing’ startup service Uber, and its growth hacking style approach to pricing and whether that works or not in the marketplace (he suggests it needs some serious tweaking). But rather than focus on Uber… Continue reading
A great list of rising startups from Mashable, highlighted for the creative ‘geekfest’ that is SXSWi 2014; I’ve just numbered them for you so you can more easily spot the one you want to follow. For me its #11, based in London, its YPlan.
- Mulu, a company that currently offers ad plugins that allow products to be bought directly on a webpage. Mulu was started
Growth hacking is usually known as the sweet spot where engineering and marketing meet, where coding and customers combine to great effect. Or to put it another way, “a growth hacker lives at the intersection of data, product and marketing”.
That all makes a lot of practical sense, as you need to have a marketing mindset to focus on the right customers to grow your business. And as a… Continue reading
I thought I’d start a post with a few collected #thinslicing hacks, rather than randomly post them to Twitter and get lost in a sea of noise. Anyhow…
University of Life (UOL) hack: you only see the cause of a problem, after you’ve solved the problem, without knowing what the cause of the problem was exactly. At college they teach you you need to discover the cause, then apply… Continue reading
I posted up MacGuffin on the ideas platform Toucan today, with a nice summary I wanted to share, with the benefit of some additional links:
An app to share whatever comes into your head after you’ve seen a film!
MacGuffin is all about creating connections in a film you watch, the more trivial the better!
Calling on Britain’s army of self-employed and micro business owners to back his mission, Tony Robinson OBE has set himself the task of stopping the ‘corporate thieves’ who receive billions of pounds worth of government contracts, funding and support while giving a raw deal to their suppliers, their local communities and, often, their workforce and customers too.
Robinson cites the desperation of business owners that cannot afford to refuse… Continue reading