CBA vs ROI (cost benefit analysis vs return on investment)

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** Updated to include a new comparison example between CBA and ROI in the second table below **

A great table and explanation of the difference uses and value of the two forms of measurement for social marketeers, from Angie Schottmuller in Search Engine Watch:

Cost-Based Analysis (CBA)
Return on Investment (ROI)

Formula
Benefits – Costs
( Benefits – Costs… Continue reading | 3 Comments

Is your Landing Page not Converting? Here’s why.

Two weeks ago I offered free Landing Page MVP feedback to our Customer Development Labs community. What I saw was 40+ beautifully designed pages but…
Virtually every founder was making the same 2 mistakes.
Those mistakes were leading to lower conversion rates.

Mistake #1: Product vs Problem

Of course, you’re selling a product, but here’s the thing about products…

Customers don’t buy