** Updated to include a new comparison example between CBA and ROI in the second table below **
A great table and explanation of the difference uses and value of the two forms of measurement for social marketeers, from Angie Schottmuller in Search Engine Watch:
Cost-Based Analysis (CBA)
Return on Investment (ROI)
Benefits – Costs
( Benefits – Costs… Continue reading | 3 Comments
Following the last post using 3 examples where startups had created a system that powered their growth I got thinking about what the experts had already tested out. I found a nice post from a couple of years ago from Referral Saasquatch which explores the topic in more depth, with Brandon Gains talking with Brian Balfour, VP of Growth at HubSpot.
What it nicely includes are Google docs to… Continue reading