CBA vs ROI (cost benefit analysis vs return on investment)

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** Updated to include a new comparison example between CBA and ROI in the second table below **

A great table and explanation of the difference uses and value of the two forms of measurement for social marketeers, from Angie Schottmuller in Search Engine Watch:

Cost-Based Analysis (CBA)
Return on Investment (ROI)

Formula
Benefits – Costs
( Benefits – Costs ) /… Continue reading | 3 Comments

It’s easier to do business with government (email)

Hello Employer,

The government is making it easier for small and medium sized businesses to win public sector contracts

The public sector spends £187 billion each year on goods and services, and the Government wants to work with more small and medium sized businesses (SMEs).

We know SMEs offer value for money and services just as good… Continue reading