One way I’ve used to growth hack a business to create social ROI

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There’s nothing complicated about this method. It simply involves the following elements:

  1. A copy of your latest business plan, or a similar document.
  2. A day or half day according to your availability.
  3. The desire to align your marketing and overall business aims and objectives.

In the successful example working with curry snack food retailer Mindi’s I created a half day workshop using the… Continue reading

How to find early stage investors using LinkedIn

 

LinkedIn_investors

Click the image to go to LinkedIn’s Advanced Search feature, displaying results for keywords “angel investors” & for location “London, United Kingdom”

LinkedIn’s Advance Search is an effective way to find potential investors. Simply put the keywords “angel investor” or “seed investor” with UK as the location. Because of my network the search results in 509 entries for “seed investor” and over 1.4K for the keywords “angel investor”. These included 1st degree connections I can contact directly, 2nd degree connections which share a connection with me, and 3rd/Group connections.

The method that I have been trained in by Mike Clark at a recent Entrepreneurs in London meetup (click link for post-meetup discussion) says you then contact your ‘shared connection’ for 2nd degree connections (the link text appears in green below the entry) and ask them to email the target with the details you want them to receive. It works much better than LinkedIn’s ‘Get Introduced’ feature!

Next, wondering about what to send investor, in the way of a deck and intro text? See below for expert advice from Chance Barnett, CEO of crowdfunding.com:

When you ask for intros, give the person making the introduction a very short email ‘blurb’ of suggested language for them to use. Make sure that blurb includes a single link / call to action. By using a single link to your online profile on a site, you can allow people to pass along your pitch and all your core company info with a single URL. The moment that any potential investor clicks on that link, they experience the pitch and message you’ve crafted for them online, in a more dynamic and powerful environment than just a PPT attachment.

In my case, when I was fundraising for Crowdfunder in the past and people made intros to investors, that message and link went something like this:

“Hey,

I wanted you to meet Chance, the CEO of Crowdfunder.

He’s doing some interesting stuff with equity crowdfunding and the company has some great growth as a leader in the space. Thought you two might want to chat.

His deck and info on the company are here:

http://crowdfunder.com/crowdfunder

Hope you two connect,”

 

How ROI can make your CV stand out

Here’s some great advice I found from Lazlo Bock, a Google HR guy, on why showing the ROI of your efforts on your CV really helps it stand out from the other candidates:
How do you make your accomplishments stand out? There’s a simple formula. Every one of your accomplishments should be presented as:

Accomplished [X] as measured by [Y] by doing [Z]

In other words, start… Continue reading

Everything Y Combinator know about how to start a startup, for free

How does this sound to you?
CS183B is a class we’re teaching at Stanford. It’s designed to be a sort of one-class business course for people who want to start startups.

Videos of the lectures, associated reading materials, and assignments will all be available here. There will be 20 videos, some with a speaker or two and some with a small panel. It’ll be 1,000 minutes of content… Continue reading

Marketing is all about finding and supplying demand

Here’s an easy assertion to kick off this blog post, marketing is all about demand. Why? Because one thing that startup marketing teaches you is that you’ve got very little in tangible terms if you don’t have much in the way of demand for your product or service. But I’m not writing this to focus on startups, on using this to help focus regular SME marketing on demand. Why? Because it… Continue reading

How far has crowdsourcing finance come in five years?

After watching this BBC report on crowdfunding I started wondering how the piece I wrote for ICAEW’s community in December 2008 on the power of crowdsourcing ‘Is web 2.0 enabling a new kind of financing?’ looks now in July 2014?

Certainly crowdfunding startups through investment (equity) has come along way, first with Crowdcube and more recently Seedrs, which was inspired by Zopa… Continue reading

From one startup to another, via Chicago and Leicester

A short anecdotal story linking one innovative global startup which launched in Chicago to my own mini startup which launched in Leicester last year?

Back in 2006 I joined MedicExchange to launch a click-to-use software product designed to disrupt the medical imaging market that tied manufacturer’s machinery to their software. When I left the company in 2007 after two trips to RSNA in Chicago (staying… Continue reading

Why growthhacking is really about tactics and strategy

Growth hacking is usually known as the sweet spot where engineering and marketing meet, where coding and customers combine to great effect. Or to put it another way, “a growth hacker lives at the intersection of data, product and marketing”.

That all makes a lot of practical sense, as you need to have a marketing mindset to focus on the right customers to grow your business. And as a… Continue reading