CBA vs ROI (cost benefit analysis vs return on investment)



** Updated to include a new comparison example between CBA and ROI in the second table below **

A great table and explanation of the difference uses and value of the two forms of measurement for social marketeers, from Angie Schottmuller in Search Engine Watch:

Cost-Based Analysis (CBA)
Return on Investment (ROI)

Benefits – Costs
( Benefits – Costs… Continue reading | 3 Comments

Welendus is crowdfunding on Seedrs!


We believe that short-term borrowers in the UK do not get good service from their lenders. This, along with bad practice in the sector and widespread customer mistreatment, has led to a market decline since the peak in 2012. However, more and more people are actually in need of short-term loans.

Welendus aim to re-define the short-term lending market by introducing a peer-to-peer short-term lending platform. Our aim is to help people in short-term financial needs borrow directly from other people at a much cheaper rate with no hidden costs or charges.

Welendus will offer ethical, affordable and flexible short-term loans through a clear, simple, easy to use platform to provide short-term borrowers with the good service they deserve.

For investors, Welendus aims to enable them to invest in short-term loans together with short-term investment flexibility.

Click here for more information about investing in Welendus.

Interviews will teach you how to sell

The hardest part about creating a successful company isn’t building your product.

It’s selling your product.

It’s easy to spend months working on features, but how are you going to sell those features?

  • How will you describe your product to ensure customers are interested in it?
  • Where will you find enough customers to tell about it?
  • How will you differentiate your product from