CBA vs ROI (cost benefit analysis vs return on investment)


94-year-old grandmother predicts Giants to win

94-year-old grandmother predicts Giants to win

** Updated to include a new comparison example between CBA and ROI in the second table below **

A great table and explanation of the difference uses and value of the two forms of measurement for social marketeers, from Angie Schottmuller in Search Engine… Continue reading | 3 Comments

Privately held tech startups with investment valuations of $1bn and more


Taken from a new report from KPMG and CB Insights, and spotted by Paul Marsden, who asks what are the common characteristics of these ‘unicorns’?

From a UK perspective the obvious is that 3 out of 4 are Fintech businesses. I am working on growth hacking that very market (starting today) with Causeway’s Tradex.

  1. Xiaomi Technology Co (CN) ($46bn: Consumer Tech – mobile/smart devices)
  2. Uber (US) ($41bn: Transport – mobile taxi app/service)
  3. Palantir Technologies (US) ($15bn: Enterprise Tech – Data)
  4. Shapchat (US) ($15bn: Mobile – Communications)
  5. SpaceX  (US) ($12bn: Aerospace)
  6. Flipkart (IN) ($11bn: Ecommerce – B2C)
  7. Pinterest (US) ($11bn: Media – Photosharing)
  8. Dropbox (US) ($10bn: SaaS – Cloud)
  9. Airbnb (US) $10bn: Travel – B2C (Booking))
  10. Theranos (US) $9bn: HealthTech)
  11. Kuaidi Dache (CN) $8.75bn: Transport – Mobile taxi app/service)
  12. Spotify (SE) ($8.4bn: Media – Music)
  13. Meituan (CN) ($7bn: Ecommerce – B2C Group Buying)
  14. Square Inc. (US) ($6bn: FinTech – Payments)
  15. WeWork (US) ($5bn: Office space/services)
  16. Zenefits (US) ($4.5bn: Enterprise Tech – Health Insurance)
  17. Cloudera (US) ($4.1bn – Enterprise Tech – B2B)
  18. Dianping (CN) ($4.05bn: Media – Reviews)
  19. Stripe (US) $3.5bn: FinTech – Payments)
  20. Atlassian (AU) ($3.3bn: Enterprise Tech – SaaS)
  21. Jawbone (US) ($3.3bn: Consumer Tech – Devices)
  22. Fanatics (US) ($3.1bn: Ecommerce B2C Sports)
  23. Legendary Entertainment (US) ($3bn: Media – studio)
  24. Vancl (CN) ($3bn: Ecommerce – Fashion)
  25. Pure Storage (US) ($3bn: Enterprise Tech)
  26. Moderna Therapeutics (US) ($3bn: HealthTech)
  27. Slack Technologies (CA) ($2.8bn: Enterprise Tech)
  28. Bloom Energy (US) ($2.7bn Energy)
  29. Powa Technologies (UK) ($2.7bn: Fintech – Mobile Payments)
  30. Snapdeal (IN) ($2.5bn: Marketplace – C2C)
  31. Lyft (US) ($2.5bn: Transport – Mobile taxi app/service)
  32. Vice Media (CA) ($2.5bn: Media – magazine, music label, film)
  33. Ola Cabs (IN) ($2.4bn: Transport – Mobile taxi app/service)
  34. Houzz (US) ($2.3bn: Media – Interior Decoration app/magazine)
  35. SurveyMonkey (US) ($2bn: Software – Online survey service)
  36. Evernote (US) ($2bn: Software – Productivity)
  37. One97 Communications (IN) ($2bn:  Mobile / Ecommerce)
  38. Coupang (KR) ($2bn: Ecommerce – B2C)
  39. Nutanix (US) ($2bn: Enterprise Tech)
  40. Domo (US) ($2bn: Enterprise Tech)
  41. Trendy International Group (CN) ($2bn: Retail – fashion)
  42. Instacart (US) ($2bn: Ecommerce – Grocery)
  43. Magic Leap (US) ($2bn: Augmented Reality)
  44. Prosper (US) $1.9bn: Fintech)
  45. Delivery Hero (DE) ($1.876bn: Online food ordering)
  46. Avito (RU) ($1.8bn: Marketplace – C2C)
  47. Intarcia Therapeutics (US) ($1.75bn HealthTech)
  48. Tanium (US) ($1.75bn Network Solutions)
  49. DocuSign (US) $1.6bn Enterprise Tech)
  50. mongoDB (US) ($1.6bn Software)
  51. insidesales (US) ($1.6bn Enterprise Tech – Sales)
  52. Adyen (NL) ($1.5bn: Fintech – Payments)
  53. Oscar (US: $1.5bn Fintech – Health Insurance)
  54. IronSource (IL) ($1.5bn Software – Distribution)
  55. Koudai (CN) ($1.4bn: Mobile Commerce)
  56. Jasper (US) ($1.4bn: IoT)
  57. deem (US) ($1.35bn: FinTech – Mobile)
  58. SoFi (US) ($1.3bn: FinTech)
  59. Sunrun (US) ($1.3bn: Energy)
  60. Lazada (KR) ($1.25bn: Ecommerce)
  61. Appnexus (US) ($1.2bn: Media – Advertising)
  62. Warby Parker (US) ($1.2bn Ecommerce)
  63. Infinidat (IL) ($1.2bn: Data)
  64. Sprinklr (US) ($1.170: Enterprise Tech)
  65. Automattic (US) ($1.160bn: Software – Publishing)
  66. Twilio (US) ($1.1bn: Communications)
  67. Good Technology (US) ($1.1bn: Enterprise Tech)
  68. Proteus (US) ($1.1bn: HealthTech)
  69. Actifio (US) ($1.1bn: Enterprise Tech – Data)
  70. Tango (US) ($1.1bn: Mobile – Social Networking)
  71. Nextdoor (US) ($1.1bn: Media – Social Networking)
  72. Docker (US) ($1.070bn: Software)
  73. Gilt Groupe (US) ($1.050bn: Ecommerce – Fashion)
  74. Transferwise (UK) ($1bn: FinTech)
  75. Shazam (US) ($1bn: Mobile/Media – Music)
  76. Shopify (CA) ($1bn: FinTech – B2B)
  77. CloudFlare (US) ($1bn: Enterprise Tech)
  78. Eventbrite (US) ($1bn: Ecommerce – Ticketing)
  79. Credit Karma (US) ($1bn: FinTech)
  80. Lookout (US) ($1bn: Mobile – Security)
  81. AppDynamics (US) ($1bn: SaaS – Software Performance)
  82. Hootsuite (CA) ($1bn: Media – Social Media Management)
  83. Kabam (US) $1bn: Software – Games)
  84. Klarna (SE) ($1bn: FinTech – Ecommerce Payments)
  85. Farfetch (UK) ($1bn: Ecommerce – Fashion)
  86. Funding Circle (UK) ($1bn: FinTech)
  87. Razer (US) ($1bn: Consumer Tech: Gaming)
  88. Fanli (CN) ($1bn: Ecommerce – B2C)
  89. Zomato (IN) ($1bn: Media/Mobile – Restaurants)
  90. JustFab (US) ($1bn: Ecommerce – B2C)
  91. Simplivity (US) ($1bn: Enterprise Tech – Data)
  92. Qualtrics (US) ($1bn: Enterprise Tech – Market Research)
  93. Mogujie (CN) ($1bn: Media – Fashion)
  94. Illumio (US) ($1bn: Enterprise Tech – Data/Security)
  95. Grabtaxi (MY) ($1bn: Transport – mobile taxi app/service)
  96. Beibei (CN) ($1bn: Ecommerce – B2C Infants)
  97. Yello mobile (KR) ($1bn: Mobile Incubator)
  98. Pluralsight (US) ($1bn: Education)
  99. Quikr (IN) ($1bn: Mobile – Classified Ads – IN)
  100. InMobi (IN) ($1bn: Mobile – Advertising – US)


How Can Your Startup Find the Right Workers?

As a startup, you need to hire great employees who are passionate about your company and want to help bring new levels of success. You want employees who will work hard and put in their best effort every day. You also want to avoid hiring incompetent employees. Hiring the wrong workers can cost you a lot of time and money. The sunk costs of paychecks, training, and benefits, all go… Continue reading | 2 Comments