Nice reader’s offer in Linux User & Developer magazine for an alternative to PSP – the GP2X at
‘LISTENING TO PEOPLE’S STORIES’ (see article on neuro-science research of how people break up new information).
CHALLENGE:
Lead a presentation to the DfES/DH/etc on how you would set about devising an effective communications approach to engage parents on the subject of childhood obesity.
HEADS UP
Parents are key influencers of children’s behaviour next to schools. Aim here is to engage parents, in particular those in disadvantaged, means more successful engagement. By getting to parents can get to children.
WHICH MEANS
That using communications to effect measurable behaviour change.
SCALABLE
Our approach is simple and scalable which means can be adjusted according to time and budget constraints, whilst still delivering measurable results, which gain column inches in local and national media.
1. The Context – show understanding
Healthy weight in children as a public health issue:
2. Scoping - using tried & tested social marketing approach (thanks to the National Consumer Council)
Simple steps:
Customer viewpoint
A strong ‘customer’ orientation with importance attached to understanding where the customer is starting from. Connected to knowing who exactly is the customer.
Behaviour
Clear focus on understanding existing behaviour and key influences on it, alongside developing clear measurable behavioural goals.
‘Intervention mix’ and ‘marketing mix’
Using a range (or ‘mix’) of different interventions or methods to achieve a particular behavioural goal.
Cost to the customer
Understanding what is being expected of ‘the customer’, the real social cost to them.
Time
Use and application of the ‘competition’ concept – understanding factors that impact on the customer and that compete for their attention and time.
The development – inclusive of stakeholders
To quote Bananarama: “Its not what you do it’s the way that you do it and that’s what gets results”!
Implementing – media success stories
Tis Shirley’s last day at Maxwell Stamp PLC, one of the world’s leading international economics consultancies. Goodbye.![]()
Tis Shirley’s last day at Maxwell Stamp PLC, one of the world’s leading international economics consultancies. Goodbye.![]()
From the Barts & London Rag Mag:
“Just watched the Harry Potter film, but to be honest it’s pretty unrealistic..I mean a ginger kid with two friends…” ![]()
Ok, here’s mine;-)
First time took trip into town on my own. Parents told me to take the bus “at
the end of the road”. I waited for ages and all the buses were going out of
town. So went back home. Parents explained I needed to cross over to the other side of the road to get the bus going into town. (Maybe I thought I was in the US?
).
I am researching the subject of gaming technologies in medical imaging, especially IBM PS3 chip’s use. Any comments or suggestions welcome;-)
To include for example:
PS: Final piece on Medicexchange available here.
>Plus version on Virtual Medical Worlds
>Plus follow-on piece on Mercury Computer Systems here.
PPS: Plus a piece on the use of the Wii for PACS pointing by an Italian student.
PPPS: Sony on super-computing plans on Dr Dobb’s Portal
How to ‘pimp your blog’? Well if my blog’s my ‘pimp mobile’ then I’d hate to drive in it!
I’m down the Britannia (Billy Bragg’s fav pub in Barking) trying out the new mobile phone camera, hoorah!

Saw a bunch of great bands at the 12 bar club last night (and missed again CSS <who are tool cool by ‘alf> just round the corner, though at