US Council of Public Relations White Paper (PDF) ‘Relating to the Public’ on social media and PR: “Within the communication landscape, social media—blogs, wikis, podcasts, social-networking sites and the like—have sparked profound change in the media, publishing and marketing industries. Public relations, with its focus on building dialogue and “relationships,” can and must play a critical role in helping today’s organizations succeed in this new world of communication.” Enjoy.

Related posts:

1. White Paper
2. Social media is proving a big hit for global corporations
3. Social Media Survey for Corporate Communicators!
4. Is social media really for teenagers?
5. The growth of social media – by age, by platform, etc