Farewell MDX


Now that I finished at MDX I’ll remember all the people, and a few achievements including:

1. Encouraging the use of blogs and wikis both internally and in medical imaging. Particularly good for keeping in touch with CN.
2. Making a connection with open access publisher BioMed Central.
3. Developing a good relationship with Reuters (nice working with Jeremy Snelling in Reuters Health).
4. Writing a handful of keynote articles (eg below).
5. Campaigning on the EU EMF Directive which effectively would have banned the use of MRI.
6. Social media optimization: using newly introduced Google News comments to good effect (not to mention persuading them to list our new RSNA community in News after first being turned down).

Not to mention gets Reuters in China to talk to Medicexchange in China about content.

I guess you could say I cared about content. Would have been good to see a link up with the healthcare technology rating website KLAS, though I appreciate that business strategy certainly wasn’t my job. Anyhow now I’m working on a new social networking site, with backing from Microsoft UK, so I hope some of that MDX experience will come in useful. Finger’s crossed!

Anyhow enough of my perspective, having just racked down (21 May) compete.com its nice to see how MDX has fared against its principal rival Aunt Minnie, over the year. It looks good. Nice to be part of bringing a PLC to life.

Medicexchange vs Aunt Minnie

Famous football connections


On the day the BBC announced ‘Capello to become England manager‘ I wondered past Ray Stubbs in Hi-St-Ken. Hmm, as I’m meeting up with a Brazlian footie coach at Xmas I’ll ask his opinion of the appt.

PS: Nice Capello trivia quiz from BBC. I got 3 out of 10 (sorry, more trivia).

Famous musical connections


By coincidence yesterday a couple of famous musical coincidences cropped up. First the death of Ike Turner, who by way of v.dry humour I took Lucy, who’d had an unhappy family life, to see on St Valentine’s Day a few years ago at Ronnie Scott’s in Soho. Secondly, I caught the BBC documentary on Pink Floyd, and caught sight of their former manager Pete Jenner, who I met v.briefly once through Red Pepper magazine back in the mid-90′s. Who knows maybe I’ll actually get to hear some music soon?

The holy grail for the Healthy Schools Programme


The holy grail for the Healthy Schools Programme? Maybe an objective measurement of evidence of impact’? I tried to find it (and my question recently surfaced again, via Google, thanks) but failed; though I had a go presenting a kind of a v. short paper (‘From systems to evidence: a study in applying complexity theory to a health promotion programme’) on it at a conference in Vienna. That will teach me.

Blood and oil find common ground in Texas


Thanks to Diagnostic Imaging for this one:

In an unlikely gathering, representatives of medical imaging and petroleum industries met Nov. 12 at the University of Houston to explore common mechanical problems associated with moving blood and oil through vessels and pipelines.

The Pumps and Pipes I conference, sponsored by ExxonMobil, the Methodist DeBakey Heart Center, and the University of Houston, attracted a standing-room only crowd of nearly 150 radiologists, cardiologists, surgeons, medical device manufacturers, geologists, and engineers, according to Dr. Alan B. Lumsden, a vascular surgeon at Methodist and organizer of the event.

“We wanted to stimulate discussion, spark ideas, and share new technologies between these industries that face similar challenges, even if on a very different scale,” Lumsden said.

Speakers alternated between lectures on medicine and oil, each series giving a parallel example of the close relationship between the two disciplines.

Dr. King Li, formerly the chair of the imaging sciences program at the National Institutes of Health and now radiology chair at Methodist Hospital, gave an overview of medical imaging. His lecture was followed by an overview of the imaging used in the oil and gas industry, such as MRI, ultrasound, and CT.

A lecture on left ventricular assist devices was followed by one on subsurface pumps and another on atherosclerosis was followed by one on corrosion and scale management.

Common ground between medical imaging and oil exploration can be found in stent grafts used to open arteries and expandable casings used to hold open and waterproof oil and gas pipelines. A 20,000-foot-deep oil hole has to be lined with a steel casing to prevent it from leaking as the oil gushes upwards.

“As surgeons who treat aneurysms know, we struggle with branches and stent grafts. The petroleum industry is the world’s leader in joining tubes together and making them waterproof,” Lumsden said.

The oil industry uses ultrasound to plan drill locations and drills have MRI built into them to give engineers a real-time view of geological strata. The drills are also remotely navigated with the help of sensors and CT is used in planning.

“They are very sophisticated, from an imaging standpoint,” Lumsden said.

Lumsden, who is interested in minimally invasive intervention, likes the concept of having cross-sectional real-time MR imaging capabilities in the drill, or catheter, as it snakes its way through a femoral artery, remotely navigated using 3D CT reconstructions to view the occlusion.

Oil and gas pipelines around the world are remotely monitored with the help of satellite technology to ensure their proper functioning.

“Could you imagine a graft in a patient with a remote monitoring device that would indicate when the graft is failing?” Lumsden asked.

The connection between blood and oil goes back 40 years to when surgeon Lazar Greenfield lamented to a friend in the oil industry about blood clots traveling to the lungs and killing patients. The friend recognized the similarity to the oil sludge that clogs up pipelines, for which they use a conical filter. The Greenfield vena cava filter was born shortly thereafter and has been deployed thousands of times since.

Lumsden is already planning Pumps and Pipes II.

In the meantime, one blogger, commenting on the conference, made a different connection between the two industries by asking, “Will this help with the chest pains I get when I fill up my car these days?”

RSNA videos


Interview with Chris Henri of Intelerad

Interview with Enzo Carrone of Paramed Medical Systems

Medicexchange interview with Mick Trainor from MEDRAD

Interview with Brent Ness of Medtronic Navigation

Interview with Adam Boyse – CEO of Medicexhange

Amsterdam bound


Going to be in A-dam from the 21st, down the fa\mous Melkweg on 22nd:

Research reveals conflicting priorities for communicators and CEOs


Interesting report from Melcrum on CEO’s internal communications needs. Must ask about how this changes with public quoted companies:

CEOs view good internal communication as fundamental to the success of the
business, but their priorities when communicating to employees may be very
different to those of their communication professionals (PDF).

This is one of the key findings in a new report, 21st Century Leadership
Communication, produced by Melcrum and The Company Agency. In frank
interviews with 18 CEOs and senior business leaders from a broad spectrum of
organizations, CEOs stressed the central role of good internal communication
to good business performance, but warned that internal communicators may be
focusing on the wrong areas and activities.

The CEOs interviewed suggested that the most important role of internal
communication is to make sure everyone working in the company understands
the business strategy and knows what they need to do personally to deliver
it. For these CEOs, any other tasks that internal communication
professionals perform are secondary.

“Internal communication is the only way of ensuring that people right the
way through the organization understand what our business objectives are and
what’s going on at a particular time,” says Paul Walker, Chief Executive of
The Sage Group.

Skewed objectives

The report proposes that the internal communication industry’s objectives
may have become skewed in the last decade. Once viewed as a secondary
business function that distributes information in a production-line manner,
internal communication has worked hard to widen the scope of its role to
take on more “strategic” activities, planning and managing complex
communication programs.

But, the report suggests, in doing this, internal communicators may have
abandoned the discipline of “drafting and crafting”, an activity that the
CEO regards as truly strategic and really wants assistance with when it
comes to constructing the core business messages.

“It’s content more than the vehicle,” says Hugh Harvey, Managing Director of
Comet. “There’s no point having fantastic vehicles for communication and
then sending out the same drivel.”

Authentic communication

Another strong theme to emerge from the research was the desire for more
authentic communication from those at the top. “Internal communication,”
says Rona Fairhead, CEO of The Financial Times Group, “is about making
people feel part of an organization – rather than cogs inside a big machine
who don’t really know what they’re moving towards.”

The report suggests that in the past, internal communicators have focused on
“openness and honesty”, while the CEOs interviewed say that communications
now need to go a step further. Not only do they need to be truthful, they
need to be authentic – genuine, sincere and, as Michael Critelli, Executive
Chairman of Pitney Bowes puts it, “more revealing of how senior management
thinks”.

The CEOs suggest that one of the key routes to authenticity is “keeping it
personal” – particularly now that employees have increased access to
information and communicators need to break through the “noise” to connect
with and engage them. “I think a lot of us are coming down to a
sleeves-rolled-up, sit-on-the-corner-of-the-desk approach, with 20 or 30
people at a time,” says Keith Butler-Wheelhouse, CEO of Smiths Group. In
addition, “even if you’re talking to lots of people,” advises Paolo
Cavalieri, CEO of Hollard Insurance Group, “you want them to feel as though
you’re talking directly to them individually.”

Other aspects of the relationship between CEOs and internal communication
explored in the research include the level of influence of internal
communicators, the impact of social media, and the need for other ranks of
leadership to step up and “carry the communication can” more. The report
also includes a list of recommendations for internal communicators to help
create consistency between their goals and vision for communication, and the
CEOs.

Track the US 2008 elections with Wonkosphere


If you like following the US election, you’ll love this:

“We are happy to announce the launch of  Wonkosphere.com, a free web service which helps you stay on top of the 2008 U.S. Presidential Race. Wonkosphere tracks over 1000 political blogs and web sites to provide timely and unbiased analysis of the 2008 Presidential race. Wonkosphere measures the buzz share and tone for each candidate every four hours, and highlights the most representative and influential posts. Crawdad’s patented text analysis technology provides the engine behind Wonkosphere.”

Related Reading

Analysing the Bush team’s words after 9/11
A previous blog post on this blog which also references a report from Crawdad Technologies, who produce Wonkosphere.

Facebook founder apology over ads


“The founder of social networking site Facebook Mark Zuckerberg has apologised to users for the way it launched a social advertising system.”BBC.

Seems odd that this mistake was made when surely the avowed core philosophy of a user-centric social networking site like Facebook is that it’s ‘user-driven’? I hesitate to say this but if they can make such an obvious error it doesn’t bode well in the long run.