Making advertising work on social networks


Report on Google growth dip down to the problem of making ads work on social networking sites on Marketing Week:

Google has attributed a slow down in growth for the fourth quarter of 2007 to the difficulty of making advertising work on social networks. The search company has reported a 17% increase in profits, but says that it has seen a drop in the “paid clicks”.

It has reported revenue of $4.83bn (

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