Great Moments in Terrible Ideas: A Social Network for Your Company?!

Saw this CRM piece recently on the value or not of social networks to companies..

I see what the guy Jim Berkowitz is saying, and it’s something I’ve read elsewhere from Lars at Headshift:

“When we discuss social networking with clients we typically find that it is not an internal Facebook platform that makes the biggest difference for knowledge workers, it is simple tools for “information networking” – which is social in nature too. Once everybody can publish to the relevant intranet groups, produce their own RSS feeds, share internal and external content and interact with others’ content through comments and tags you have globalised the chat around the water cooler.”

All I’d say is that for some organisations with a global membership for example a Facebook-type ‘container’ might make it easier for the average professional to grasp and get on board, it’s more tangible if you like. Whatever, I’m certainly no edge-of-chaos web 2.0 expert. Be good to see more debate on it for sure.

Here’s an interesting post that I found in Bnet Intercom blog by Jake Swearingen, Great Moments in Terrible Ideas: A Social Network for Your Company:

Kris Dunn’s HR Capitalist blog is normally pretty spot-on. But his idea of experimenting with a social network for his company is cute but dumb, like when puppies try to run and keep falling over. From his blog:

Social Networking (think products like FaceBook and MySpace) should have positive impact inside a company. Linking employees to other teammates they’ve never met, sharing thoughts, interests and news inside a social network sounds cool. Surely that translates to increased satisfaction, retention and even engagement – right?

We’ll see….

Here’s how the project will work. We’re going to launch a social network inside our company, including the ability to set up your own home page, a blog hosted by me with multiple contributors, youtube video capablity, widget functionality, etc.

Internal social networks are silly for a number of reasons. But let’s look at Dunn’s stated goal – increased employee communication leading to increased satisfaction, retention, and even (fingers crossed!) engagement — and why a social network will fall flatter than a skateboarding soccer mom…

forced gay
backseat blowjobs
wife swinging
public whore
girls sucking cock through gloryhole
hard clit
huge gay jizz
giving girls orgasms
lesbian pussy
drunk vip girls
sex with the maid
horny girls in nylon
blonde closeups
mom strips for son
blowjob babes
filipina single women
naked girls making out
gay animation
cigarette girl costume
petite porn stars
sleep voyeur
retro lesbian sex
hot sexy lesbians licking their pussies
fat pornstars
free sissy jizz
stupid drunk pussy
romantic erotic stories
hot nasty amateur sexfree
eva hustler
old black bbw
extreme incest
fisting dildo
girlfriend blowjobs
snowballing and cum swap pics
ca military relief fund
iron giant hentai
ass porn
childhood masturbation
throat fuck
female masturbate
pregnant naked women
Lethal Latinas-3 CD-1
gushing orgasms
transexual chat room
blonde teen orgasm
gangbang sex videos
britney spears up skirt
dump the pussy
busty blog
bbw phone sex
military trader magazine subscriptions
secretaries fetish
petite fisting
used zildjian a series cie vintage ride cymbal
adult halloween party ideas
asian thong gallery
extreme tattoo
skinny myspace layout
salma hayek nude
pregnant woman nude
asain gangbangs
male nude beach
kick in the head
lip piercing procedure
ai yori aoshi hentai
forced teen sex pictures
seventeen live teen chat
jerk me
joe cocker with a little help from my friends
vagina images
enourmous butts
huge asian boobs
exotic bitches
teen twins
nifty sex stories
big white butts
interracial fuck orgy
free foot fetish chat rooms
hairy pussy closeup
beach themed bridal shower
bikini spanking
nudists shaved
fuck me daddy
jamaican pussy
hidden teen cams
anal cream pie
tranny blonde
rachel weisz paparazzi
lesbo bukkake
nun sex
free naked old women
British Rich Bitches-2 CD-1
erotic sex outdoors
chicks with stockings
animal mating video clip
ethnic ffm
hot naked girl
anal shit
pornstar nurses
chubby lesbian sex
boba fett toys
web sexcam
bondage masturbation
oral thrush on tongue
cream sex
young lolita blog
celebrity chick ludacris
naked coed beach
boss fuck
oriental lesbian asian orgy
free female ejaculation videos
ballhoneys please fuck my roommate wmv
public male nudity
adult halloween party ideas
german sluts
chinese orgy
wet stockings nylons fully clothed pissinng
naked outdoors
fuck daughter
retro ass
blonde with big boobs
squirting ass
male masturbation machines
hentai gothic
double door media storage tower
bondage tranny
pissing fetish
bi male images
teen twins
tranny many
handjob pantyhose
inuyasha deep forest
lipitor sore tongue hard
full body tattoo
nude japanese schoolgirls
officegirl bukkake
upskirt pre-teen panties
mom fuck
male ejaculation pics
horny nun
filipina single women
southwest airlines boarding passes
stories of sex with secretary
fucking machines beerandshots
pornstar cum swap
surgery fenugreek breast enlargement
hen bestiality
smell her stinky feet
girls fucking dogs
dirty talk while getting fucked

1. Communication via social networks is inefficient. Recently, a friend from college got in touch with me about doing some freelance work. We’d lost touch, and he found me via Facebook. Fantastic, right? But as soon as I got his initial message, we moved our conversation over to email. Why? Because it’s one less step to communicate, allowed us to bring other people in on the conversation easily, and to pass documents back and forth with greater ease.

2. Social networks lose engagement over time. People get bored with social networks. It happened to Friendster, it’s happening to MySpace, and will happen to Facebook. People like the initial rush of collecting friends like baseball cards, but once their social network is established, user engagement drops off unless a steady stream of content is provided. A company social network probably won’t offer online Scrabble to add stickiness, and so is doomed to become a depressing virtual ghost town.

3. Social networks are, well, social. During the heyday of MySpace, the most interesting part of a person’s profile was their Top 8 Friends, a quick way to see who liked whom the most. Social networks are about selective connection, but a work environment can’t be. While a social network would ideally break employees out of their normal silos, social networking is all about digitally cementing the connections you already have, not establishing new ones.

There are some Web 2.0 clichés that work great for companies – wikis and internal blogs can and do offer benefits, particularly for larger organizations – but social networking, at least how we think of social networking right now, isn’t one of them.