Kaka to go Chelsea? — yes, says the Daily Star!


Hmm, if miracle of miracles Kaka goes to Chelsea I’ll go to his home town of Taguatina and walk into his cousin’s gym (yes, I’ve been there, alright?) in my Chelsea tracksuit (yes, I own one, alright?) and ask if their are discount rates for Chelsea fans, alright?!

CARLO ANCELOTTI is emerging as a leading choice to be Chelsea manager – to help the club’s bid to sign Brazilian superstar Kaka. (Daily Star, 31 May)

Microsoft report on social networking + advertising


Nice PDF of a Microsoft report on social networking and advertising — could be useful to someone?

 

 

Business Social Software Jeopardy


This extract from ICAEW’s IT Counts Dennis Howlett (aka AccMan) today. Hmm, I wonder how this would play in the UK? Talk about culture and social software, between UK and US, between large and SME companies, you name, the differences are there.

The show, dubbed Business Social Software Jeopardy featured two Forrester analysts, Jeremiah Owyang and Laura Ramos, along with Bill Johnston, chief communications officer with Forum One Communications, an internet business strategy company. If you can afford the hour it takes to run through the show, including Q&A then I recommend taking in the numbers. If not then here are some of the more important figures and points I picked out, all based on research done in the US with my take added on:

  • 10% of marketing budgets should be allocated to ‘social’ projects. Marketing budgets usually run at 6.5% of total revenue so for a small business turning over say

Social networking cold war?


I like the Cold War analogy, especially as my one tiny contribution to the real Cold War, accompanying my Uncle & my cousin’s maths boffin boyfriend to a trade fair in Prage in 1988 means I can ‘get’ the analogy, nut just ‘read it’..  

Last November, when Google launched Open Social we asked readers if Facebook would join Google’s platform. The results were split right down the middle, but as we get farther from the Open Social launch, and the two sites continue to launch competing APIs (Google FriendConnect vs. Facebook Connect, for example — the former banned by Facebook), that seems less and less likely. This is becoming a social networking cold war according to Duncan Riley.

Even though the battle for social networking supremacy is a fight between Facebook and MySpace, the social networking arms race is really being played out between Facebook and Google. Google has demonstrated the unique ability to bring rival social networks together around its proposed open standard APIs, such as Open Social, FriendConnect, and the Social Graph API. Google has built up its own little iron curtain with MySpace, Yahoo!, LinkedIn, Ning, and the Google-owned Orkut to prop up its open source platform initiative. (Don’t bother trying to follow the Cold War analogy all the way through — it doesn’t really work.)

Facebook is now planning to follow Google’s lead and open source their platform. Previously, Facebook’s platform technology only powered an app development platform on one site outside its own — that of rival social networking site, bebo (recently acquired by AOL). An open sourced platform means that any social network could implement Facebook applications. More details should emerge in the next couple of days, according to TechCrunch, who broke the story.

Two questions immediately spring to mind following this news: 1. Does this help users? 2. Do platforms even matter?

Does An Arms Race Benefit Users

The short answer here is: no. Exposing key parts of the social networking experience as open source projects seems like it should be beneficial to users, but for as much as the companies involved talk about openness, there is clearly a lot at stake here. Google and Facebook certainly want some amount of control over user data (so far, major players here have only paid lip service to data portability) and social applications. The latest round of developments in the social networking API world have seemed a lot like a series of power grabs.

As Steve O’Hear wrote yesterday on ZDNet, “One widely supported and open standard, not two, would be in the interests of the industry as a whole.”

Do Platforms Even Matter?

A quick look at the app galleries on Facebook, MySpace, or any other mainstream social network might lead you to say, “Who cares? All these apps are trivial junk anyway.” And that might not be a false statement — we even noted in January that Facebook users seemed to be losing interest in applications, and in November we argued that Facebook’s users and user experience trump any app platform.

But Facebook’s coming new profile design is clearly reminiscent of an operating system. As Facebook tries to become the mainstream everything, control over the dominant social application development platform on the web ends up mattering a lot.

Conclusion

Try as it might to shed its “fun” image by adding more granular privacy controls, and cleaning up its profile design, Facebook is still associated with “college socializing,” the same way MySpace is still associated with high school (even though both web sites count users above college age as their fastest growing areas). One major strategic advantage that Google has gained via its Open Social iron curtain is that it has hooks in different types of social networks — high school, college, business, international, regional, or anything in between (via Ning). That’s a major selling point for social app developers choosing a platform.

Unfortunately, a platform arms race benefits no one except the eventual winner (if there is one). What would benefit users is a single, open platform standard, and a real commitment to data portability by all social networks.

 

Vidal on the US election campaign


C4′s Jon Snow interviews Gore Vidal on the US election campaign..

Shell Livewire website gets social networking


Hmm, looks like the Shell Livewire site has embraced social networking..

Forum now linked with Social Network

In the continuing developments of the Shell Livewire website we have now started to integrate the Discussion Forum with the new Social Network. The forum is now in the same style as the Social Network and over the coming weeks we will be working on further integration to make tools more streamlined.

The discussion forum has not changed- but we will be adding further functionality to enable users to get the most out of the forum and social network. An example of this is the ability to search on users by user name in the forum. The Social Network has been added in order for people to put names to faces, show off your products and services and be able to meet people globally. There is plenty of space to add photos! Over the next coming months other Shell Livewire countries around the world will be coming online on the social network creating a true global tool.

We are interested in your comments in the continuing process of the development of the Livewire community. We have created a group on the social network for users to join and add comments about any of the developments so far, and what the future might hold. You can find it at http://www.shell-livewire.com/network/group.php?group_id=6 - we would love to hear from you.

 

Why taking cognitive enhancing drugs when you can just get older?


Hmm, interesting piece in the NY Times, while this applies to older people and how they think differently its a way of mentally approaching the world which I kind of like myself, though it’s taken some hard work to get there, I’m looking forward to my ‘early retirement’ so to speak.

Older Brain Really May Be a Wiser Brain

When older people can no longer remember names at a cocktail party, they tend to think that their brainpower is declining. But a growing number of studies suggest that this assumption is often wrong.

Instead, the research finds, the aging brain is simply taking in more data and trying to sift through a clutter of information, often to its long-term benefit.

The studies are analyzed in a new edition of a neurology book, “Progress in Brain Research.”

Some brains do deteriorate with age. Alzheimer’s disease, for example, strikes 13 percent of Americans 65 and older. But for most aging adults, the authors say, much of what occurs is a gradually widening focus of attention that makes it more difficult to latch onto just one fact, like a name or a telephone number. Although that can be frustrating, it is often useful.

“It may be that distractibility is not, in fact, a bad thing,” said Shelley H. Carson, a psychology researcher at Harvard whose work was cited in the book. “It may increase the amount of information available to the conscious mind.”

For example, in studies where subjects are asked to read passages that are interrupted with unexpected words or phrases, adults 60 and older work much more slowly than college students. Although the students plow through the texts at a consistent speed regardless of what the out-of-place words mean, older people slow down even more when the words are related to the topic at hand. That indicates that they are not just stumbling over the extra information, but are taking it in and processing it.

When both groups were later asked questions for which the out-of-place words might be answers, the older adults responded much better than the students.

“For the young people, it’s as if the distraction never happened,” said an author of the review, Lynn Hasher, a professor of psychology at the University of Toronto and a senior scientist at the Rotman Research Institute. “But for older adults, because they’ve retained all this extra data, they’re now suddenly the better problem solvers. They can transfer the information they’ve soaked up from one situation to another.”

Such tendencies can yield big advantages in the real world, where it is not always clear what information is important, or will become important. A seemingly irrelevant point or suggestion in a memo can take on new meaning if the original plan changes. Or extra details that stole your attention, like others’ yawning and fidgeting, may help you assess the speaker’s real impact.

“A broad attention span may enable older adults to ultimately know more about a situation and the indirect message of what’s going on than their younger peers,” Dr. Hasher said. “We believe that this characteristic may play a significant role in why we think of older people as wiser.”

In a 2003 study at Harvard, Dr. Carson and other researchers tested students’ ability to tune out irrelevant information when exposed to a barrage of stimuli. The more creative the students were thought to be, determined by a questionnaire on past achievements, the more trouble they had ignoring the unwanted data. A reduced ability to filter and set priorities, the scientists concluded, could contribute to original thinking.

This phenomenon, Dr. Carson said, is often linked to a decreased activity in the prefrontal cortex. Studies have found that people who suffered an injury or disease that lowered activity in that region became more interested in creative pursuits.

Jacqui Smith, a professor of psychology and research professor at the Institute for Social Research at the University of Michigan, who was not involved in the current research, said there was a word for what results when the mind is able to assimilate data and put it in its proper place — wisdom.

“These findings are all very consistent with the context we’re building for what wisdom is,” she said. “If older people are taking in more information from a situation, and they’re then able to combine it with their comparatively greater store of general knowledge, they’re going to have a nice advantage.”

Stuart Glendinning Hall’s hairy Iraq War Dream


Had a vivid dream last night including the usual suspects for topics, my honey, my mother, a comic, and my first Iraq War dream. It didn’t last long but for a war dream was short and sweet so thought it worth blogging, as I guess most such dreams are troubled.

So I was in combat uniform, though being a dream I was in Western European camouflage, rather than desert fatigues. I was pretty relaxed and them saw two kids one holding a homemade grenade. So I started walking, turned the corner and saw some more guys more heavily armed so I kinda relaxed still half-heartedly put my arms up and half-smiled and wandered on. And then came on a posse of serious dudes with RPGs and beards, the full monty, at which point I thought it was a bit hairy. But carried on walking and made it onto a bus and out of there. Phew. Close shave!


Clusters for hire


I read this morning that there’s a new service (Aster) to (eg user generated) large sites which will provide low-cost clustered analytics for huge quanities of data. Wonder if they’ve figured you can use networked PS3′s to do this for low cost and high power as they have at Stanford?