Sadly I can only make the dinner as it promises to be really interesting social networking event at DMU..

Hmm, interesting..click to read more:

Why’d You Have To Go And Make Things So Complicated?

When Data Portability was first announced, it sounded like it would solve what had become one of the biggest problems in the social networking space: a seemingly endless array of new services, each of which required you to setup and maintain your own profile, friend’s list, photo albums, etc. With the support of just about every key player in the industry, Data Portability offered the promise of “being able to access [your] friends and media across all the applications, social networking sites and widgets that implement the design into their systems …” Problem solved, right?

Not quite.

Hmm, interesting point on how user data portability move might effect likes of market leaders like Facebook’s social networking site though my instinct tells me that’s a red herring, though. It’s more on the theme of “its not about your website, its about your prescence on the web that counts” and I’m sure Facebook is well ahead of the game in seeing where that’s going. My italics and bold added for emphasis..

Google joins assault on social network site walls

By Richard Waters in San Francisco

Google joined the race to break down the walls around the biggest online social networking sites yesterday.

The move comes days after MySpace and Facebook, the two biggest online social networks, made similar announcements.

Though the initiatives differ in detail, they all aim to let users of social networks connect automatically and interact with friends far and wide on the internet rather than on the particular sites where they first registered.

Among other things, that could remove the need to join multiple networks, bringing relief to people who are “sick and tired of inviting . . . friends to 50 different sites”, said David Glazer, a Google engineering director.

The change in direction represents a potentially risky calculation by the social networking companies, as they relax the “walled garden” approach that has characterised the business in its first incarnation. Rather than counting on people coming to their sites to interact, they are giving their users the power to “plug” their social network into other sites.

The relaxation could reduce traffic to the networking companies’ own sites, though they stand to gain by cementing their relationships with users, who would look to them as the “hub” consolidating all of their social data on the web.

That makes it the reverse of the strategy that helped bring Facebook to prominence a year ago, when it let other websites bring their applications to the Facebook site as “widgets” to take advantage of all the internet users who were congregating there. Through Facebook Connect, announced at the end of last week, the social networking company now says it will let its users take their networks elsewhere, though it has so far given fewer details of its plans than Google or MySpace.

Mr Glazer called the movement the “next step in the growth of the social web” as social information comes to influence a wide range of online activity. “We’re seeing social capabilities being baked into the web - it is increasingly not tied to any particular website,” he said.

Google’s initiative, known as Google Friend Connect, involves software tools that any website can use to add networking capabilities. Visitors to sites that build in this feature will be able to link data automatically from their social networking profiles to applications on the sites. That would make it possible to see what activities other members of a person’s network have undertaken on an unrelated site, or to interact with them.

Mr Glazer said: “99 per cent of the sites out there aren’t social networks and don’t make sense as social networks.” By adding social features like this they stood to increase engagement with their audiences.

In the FT today..useful thoughts if you manage a user generated content site in the UK. BTW defamation law is part of journalist’s law training. Maybe someone should do a course on law for bloggers?

PS: I spoke to a helpful contact in the Department of Business, Enterprise & Regulatory Reform who said the area was down to industry to lead on, & that while Government was looking at copyright that user generated content was a very difficult area — for a whole host of issues such as the location of servers in different jurisdictions, and the fast moving size/nature of the web preventing scoping of the problem, to name but two issues.

Interesting report from PC World in US in growth in corporate social networking. I particularly like dthe concluding paragraphs as they ring tru for my experience — some art as well as science then?:

Businesses planning to implement social networking need to bear in mind the major implementation issues are not technical issues, Happe warned.

“It’s community development effort, making sure people know about it, bringing them in and getting them used to the social construct of this,” she said, adding: “you can’t force people to communicate so if you don’t have an impassioned group of people it’s going to fall flat.” (my emphasis).

“These communities are extremely good at prioritizing information,” Happe said. “It’s like flash mob. If a community sees an idea and thinks it’s really exciting and everybody starts participating in it, the company can recognize that this is something that maybe they should spend a few resources investigating.”