“Many people with small networks have just as much influence as a few people with large networks,” says David Armano, VP at marketing firm Critical Mass (5,582 Twitter followers). Excellent blog you’ve got there David.

Funny, I said pretty much the same thing about the value of small networks in discussions about what makes an online community work best last week. Along the lines of instead of trying to make one big community to use microblogging within a site to allow many mini-communities to flourish. Then allow cross-over. After all you’ve got (as with all community development) to start off from where people are ‘at’.

Related posts:

1. Small pieces, loosely joined
2. Integrating social networks behind the corporate firewall
3. Research highlights growing interest in more democratic approach to corporate communication
4. Social networking – good for small business?
5. Valuing online networks – is big really better?