My two cents worth? To beat the competition it helps to be in the right time, at the right place. Social media can help you do this. Or to put it another way, with a quote taken from a nice post on the subject of social networking & profit: “Relevancy is not enough in advertising. It’s about relevancy and timing.”

Social Media 2009

Talking about relevancy and timing here’s a great example from Laura Fitton of how to alienate people with the way Facebook Ads suck up data from users, unless you remember to opt-out of Social Ads:

“Wow! Leaving the group efactor on Facebook! DO NOT WANT the fact that I joined their FB group to be a part of their Ads. WTH? Repeat: this was NOT efactor’s doing. this is a Facebook-wide issue. it affects you too. Social ads are opt OUT. Privacy>News Feed>Social Ads.”

 

Related posts:

1. Calling bullshit on social media?
2. Social media strategy in a flowchart
3. The growth of social media – by age, by platform, etc
4. For India also read Brazil, when it comes to social media growth?
5. Social media needs to come with new management thinking?