For India also read Brazil, when it comes to social media growth?

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OK, here’s a prediction for 2009, with help from Gauravonomics Blog:

“Social media outsourcing will we widely seen as the next big outsourcing opportunity for India. I have earlier written that social media outsourcing is the next big business opportunity for India and may already be leading the third wave of Indian outsourcing. In 2009, the volume of consumer generated media will increase, social media engagement processes and metrics will evolve and budgets will continue to decrese. All these three trends will drive large international brands to seriously evaluate outsourcing parts of the social media valua chain to countries like India. We will also see more Indian firms pursue the opportunity in a structured manner and social media outsourcing will be widely seen as the next big outsourcing opportunity for India.”

Check out Power.com as one nice example of a social media company headquartered in Brazil and India, with markets worldwide which has recently launched in the UK. OK, India has an edge on Brazil for the simple reason everyone speaks English. Though in Brazil there’s the longstanding US-connection, not to mention the relative ease of travel to consider.

There aren’t many sites with 5 million users that we haven’t heard of, but Power.com is just that, and it’s a name you might be hearing a lot more of after it launches in the US today [Mashable, 30 November].

“Previously available in Brazil and India, the site bills itself as a “Meebo for social networking” of sorts, allowing you to simultaneously login to accounts on both social networking services like Facebook and MySpace and instant messaging networks like MSN.

“From there, you can view new activities from friends on those services, see who’s online across all of them via a buddy list, and use the “Power Communicator” to simultaneously send a message to your friends on any site you have synced with Power.com. In other words, if your friends are spread across many social networks, you can see an aggregate view of their activities and message them on their native network, all from inside the Power.com interface.”

One thought on “For India also read Brazil, when it comes to social media growth?

  1. Thanks for the great read. I would just like to point out that although it would be preferable for companies to maintain conversations in the social media sphere within the company, most of the time, this does not happen. It could be because of lack of time, manpower, etc. Would that then mean that the company can just forget about engaging their community through conversations? It shouldn’t. Social media engagement, although not a primary requirement for a business to function, is also very beneficial. Thus, in cases where companies are not able to manage their own conversations, this is where outsourcing can come in. It is not the idea of outsourcing that would be an issue. Outsourcing to someone several miles away versus someone else with in your company is still not you. What is vital is exercising proper guidelines and maintaining effective communication to ensure that your social media engagement remains effective. For us (we are an outsourcing company: Infinit-O), the question is not whether you should outsource, but who should be your outsourcing partner. That’s just my two cents on that. Kudos!

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