Went to the techlightenment presentation at the Hub in King’s Cross last night, thanks to Deirdre. Nice people, interesting concept with very cool ROI case.
Their pitch: “Google don’t have a monopoly on groundbreaking approaches to online advertising. Indeed new techniques Techlightenment have pioneered are trumping Google in terms of cost per click (CPC), conversion rates and early stage reach.”
My response: “I like the idea that it combines the best of the ‘longtail’ concept with the best of mass marketing – aggregating small targeted audiences into a large more highly receptive audience (in fact I’ll use that line in my blog!)”.