Thanks for the nice wrap up – by the nature of the job, community managers sit at the nexus of a lot of people, roles, and needs making it a tough job regardless of experience level. Combine that with the fact that companies don’t yet have a standard way to articulate what they expect from the role and hiring younger resources because they ‘get’ the social media space (which they do), you get a rough mix.

The more we can do to 1) Help companies match their goals with the appropriate seniority and skill sets for the people they hire and 2) Help community managers understand how to build their internal core teams and push back on unclear or unreasonable expectations… the less strain there will be on the individuals. Critically important because it is never an easy role.

Thanks for the mention!

Rachel