I was going to write a long piece about the use of complexity science by innovative airline provider DayJet after hearing the inpsiring Brain Storm! podcast, but then realised that despite the Fast Company piece in 2007 saying they were able to predict the future they weren’t able to keep their head above water, and already have gone under.

Oh well, I could have told DayJet president, CEO and founder Ed Iacobuccithem how to apply complexity in the real world without over-reliance on the maths/technology, but looks like I’ll just have to apply it for my own benefit for now:-)

Related posts:

1. Complexity in practice
2. Am I a ‘complexity’ scientist?
3. More social complexity
4. Is complexity to blame?
5. Conversations, complexity and business change