Linked to the Twitter policy objectives in this new doc for UK Government departments, I like the range of methods to gather evidence of effectiveness:
- Web analytics for [dept].gov.uk and clickthroughs from URLs in our tweets (using bit.ly) – to track referrals from Twitter to our web pages
- Twitter surveys – regular ‘straw poll’ surveys on Twitter to ask for feedback
- Twitter data – the follower/following data presented in our Twitter account
- Third party tools – analytics tools including measures based on re-tweeting (Retweet Radar; Twist); online reputation (Monitter, Twitter Grader); impact and influence (Twinfluence, Twittersheep); unfollowers (Qwitter)
- Alert services – tweetbeep.com and other methods for tracking mentions of our stuff
- Real time observation – http://twitterfall.com/ and similar tools
Template Twitter Strategy for Government Departments
Related posts:
