Comments on: Valuing online networks – location vs connections http://www.stuart-hall.com/2010/03/03/valuing-online-networks-location-vs-connections/ Current focus: Making people happy. Using social media tools to achieve this! Wed, 08 Feb 2012 12:11:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: @stuartgh - Social networking ability & field sense http://www.stuart-hall.com/2010/03/03/valuing-online-networks-location-vs-connections/comment-page-1/#comment-3862 @stuartgh - Social networking ability & field sense Fri, 05 Mar 2010 10:36:35 +0000 http://www.stuart-hall.com/?p=2898#comment-3862 [...] tweet today (above) follows my last blog post on the importance of location, rather than the number of connections, in determining an individual’s influence: “we [...] [...] tweet today (above) follows my last blog post on the importance of location, rather than the number of connections, in determining an individual’s influence: “we [...]

]]> By: Stuart Hall http://www.stuart-hall.com/2010/03/03/valuing-online-networks-location-vs-connections/comment-page-1/#comment-3858 Stuart Hall Wed, 03 Mar 2010 17:39:36 +0000 http://www.stuart-hall.com/?p=2898#comment-3858 Hi Matthew, thanks for your points about the need for social network strategy based on thorough data-based analysis & planning. My experience of organization's approach to social media strategy is that they want something that, like software, works out of the box. Just 'plugin and play' if you like. Problem is that each organization is different, audiences are different, and so you need to undertake the initial work you outline. So often this essential preparatory work, even at the most basic level, comes after the event. My latest hunch to creatively help in this respect would to come up with some social networking 'heuristics' - rule of thumbs that you can use to sense check the results of the analysis and strategy. I created a <a href="http://www.siftgroups.com/blog/heuristic-tools-help-community-managers" rel="nofollow">heuristic for community management</a> which focused on the ratio between readers and contributors, and how they might help guide online development. I'm wondering if there's a set of heuristics for social networking which provide similar tools for organizations to help them engage successfully with social networks. Hi Matthew, thanks for your points about the need for social network strategy based on thorough data-based analysis & planning.

My experience of organization’s approach to social media strategy is that they want something that, like software, works out of the box. Just ‘plugin and play’ if you like.

Problem is that each organization is different, audiences are different, and so you need to undertake the initial work you outline. So often this essential preparatory work, even at the most basic level, comes after the event.

My latest hunch to creatively help in this respect would to come up with some social networking ‘heuristics’ – rule of thumbs that you can use to sense check the results of the analysis and strategy. I created a heuristic for community management which focused on the ratio between readers and contributors, and how they might help guide online development. I’m wondering if there’s a set of heuristics for social networking which provide similar tools for organizations to help them engage successfully with social networks.

]]> By: Matthew Lees http://www.stuart-hall.com/2010/03/03/valuing-online-networks-location-vs-connections/comment-page-1/#comment-3857 Matthew Lees Wed, 03 Mar 2010 17:18:12 +0000 http://www.stuart-hall.com/?p=2898#comment-3857 Stuart - I missed that report. Thanks for sharing some thoughts on it. To me, it all speaks to the fact that different people are after different things, and that it's important to take a step back to gain some understanding of social network dynamics (not to the Ph.D. level, but to some degree of fluency) and come up with a strategy to get where you want to go. I'm seeing that there's a rush to do things, and that organizations aren't taking the time to do some analysis and data-based strategic planning. Is that your sense as well? Stuart – I missed that report. Thanks for sharing some thoughts on it.
To me, it all speaks to the fact that different people are after different things, and that it’s important to take a step back to gain some understanding of social network dynamics (not to the Ph.D. level, but to some degree of fluency) and come up with a strategy to get where you want to go. I’m seeing that there’s a rush to do things, and that organizations aren’t taking the time to do some analysis and data-based strategic planning. Is that your sense as well?

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