A great example for charities on why social media is both scary (you can lose control of the message) but also powerful (losing control is OK), from an example of a Greenpeace campaign over naming a whale. ‘Mr Splashy Pants’ was the name over 70% of people online wanted, but it wasn’t what the charity wanted people to choose. Who won the day? Please see below…
Related posts:
Example from Greenpeace for other charities on how losing control of the social media message can be OK.http://tinyurl.com/ycrtndq #ncvo
This comment was originally posted on Twitter
It’s OK to lose control – A great example for charities on why social media is both scary (you can lose control of … http://ow.ly/16K5b1
This comment was originally posted on Twitter
great information. thanks. .