A question on LinkedIn from Dr Michael Wu, Principal Scientist at Lithium Technologies:
Do you believe in the 90-9-1 rule? Do you think it is a hard and fast rule, or do you believe that it is just a rule of thumb?
What do 10+ years of data across 200+ communities say about the 90-9-1 rule? http://is.gd/aNWvx
My answer as part of the Online Community Manager group discussion kind of sums up where I’ve got to, hence why I thought it worth reproducing here:
It’s getting a little late on Friday evening here in the UK but I wanted to share my experience in case it’s of use to you.
I tried to use the 90-9-1 rule as a heuristic to help guide community development here: http://www.siftgroups.com/blog/heuristic-tools-help-community-managers – and used that rule of thumb in designing a drupal-based community metric package to help monitor the balanced between readers and contributors in various facets of measurable development.
In addition I believe it’s worth considering the value of designing feedback loops, so that your top contributors for example are rewarded for their efforts. I did a slideshare sketching out that concept here: http://www.slideshare.net/stuartgh/feedback-loops-3363641 – in fact that got me thinking about the broader topic of ‘viral loops’ but that’s another story with I was sharing with some great people at the Social Media World Forum in London this week.
Otherwise thinking about the 90-9-1 rule also has underlined to me recently the value of measuring offline use of online communities, especially to the majority of ‘readers’. I’ve blogged on that aspect here: http://www.stuart-hall.com/2010/02/08/measuring-e2-0-evolution-of-hello-bah-com/
Hope that’s of use.
Stuart G. Hall
PS: I’m off on a skiing today but hopefully I’ll get chance to read Dr Wu’s in-depth piece on the subject when I get back from Rauris in Austria!
Pic from Ava Maria Seven’s photostream.