How can you prove the value of your social media activities, from engagement to bottom line?

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I’ve landed myself a spot on a ‘brand expert panel’ at at the Future Digital Strategies Summit 2011 on 15 November…          

Expert panellists, from B2B and B2C, will address questions including:

  • What value can you put on brand building and customer satisfaction?
  • Can you measure the tangible impact of effective social media activity on customer service or advertising spend?
  • What metrics do CEOs want to see – what have you found to be most meaningful?
  • Which monetisation strategies really work?

Presentation below, based on the guiding idea of starting small (think less risk, test it out before scale up etc) with Facebook promotion, gamification, and blogger out-reach:

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