MacGuffin in a paragraph

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I presented a paper on non-linear empowerment at Berkley based on radical educational theory in 1999, which fuses scientific and folk world views, and applied that to my own work challenges, most recently resulting in 2013 in a fusion of corporate social analytics with online consumer behaviour I call #thinslicing. It was this #thinslicing tool which led to the creation of the movie review app concept, MacGuffin.

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