Why customer discovery matters

The aim of a ‘customer discovery’ plan for a start-up is to:

  1. Test your hypothesis about what is the customer problem we are trying to solve
  2. Test if the your concept or app/website feature set solve that problem

Therefore the aim is firstly to find out from customers what the problem is regarding support to help turn their ideas/skills into creative/business reality.

In other words ideally with a start-up you would create a hypothesis about a customer need, then talk to customers to find out if that was correct as an answer to their problems, then build a prototype to meet those problems, then go back to the customers and find out if that solved the problem – and tweak it accordingly to make sure it did.

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