There’s nothing complicated about this method. It simply involves the following elements:
- A copy of your latest business plan, or a similar document.
- A day or half day according to your availability.
- The desire to align your marketing and overall business aims and objectives.
In the successful example working with curry snack food retailer Mindi’s I created a half day workshop using the business model canvas approach, and focused on a social model canvas version, which aligned with their business objectives. To note they hadn’t got a detailed business plan to work with, even though their business was already up and running.
Anyhow the results speak for themselves. Since the June 2013 workshop PR coverage rocketed, and the business has gone from strength to strength. I don’t claim credit for their hard work or product innovation, simply for the approach in aligning their marketing and business model canvas, to create a simple shared understanding between the co-founders of what needed to be done.
And as I observed following discussions at the excellent Socialbakers’ Engage 2014 event yesterday where they launched a new social ad analytics tool, there is a powerful added value to this approach to setting up your social media marketing. Going forward by aligning activity to business objectives going forward it will be much simpler to measure your social ROI, as demonstrated by Oliver Blanchard: