How multi-lingual meta data hacks your mobile traffic!

This fresh off the London Startups Facebook Group, a post from Chris Burgdorfer with a useful mobile hack tip:

When we launched our Where Are You App early 2013 in the Apple App Store, we “accidentally” 10-folded our traffic by simply translating the meta data in the App store to all available languages.

The app has been growing ever since with over 250k downloads and around 20k monthly actives.

Check out the graph and how 300$ facebook ads stack up against $100 worth of gengo translations smile emoticon

"Hi All, here's a small "discovery" I thought was worth sharing here. (It may be especially useful for anyone in the App business.) When we launched our @[241876545963470:274:Where Are You App] early 2013 in the Apple App Store, we "accidentally" 10-folded our traffic by simply translating the meta data in the App store to all available languages. The app has been growing ever since with over 250k downloads and around 20k monthly actives. Check out the graph and how 300$ facebook ads stack up against $100 worth of gengo translations :) ... also check out on the map (in the comments) where it's particularly popular. We had another little "aha!" moment last year about the traction in Asia as well (see in the comments)."

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