“For anyone serious about spreading their creative content, getting on a popular list is an absolute requirement.” (Peter Rupert’s Blog, Entertainment Media Research)…
During a recession social applications such as communities, social networking sites and word-of-mouth marketing will prove worthwhile because they depend not on a diminishing ad budget, but on an abundant resource: customers, so says the new Awareness report which in turn quotes Forrester Research:
“Conventional wisdom says that experimental media get cut in tough economic times. But social applications like communities, social networking sites, and word-of-mouth marketing are proving themselves, and… Continue reading
It occurred to me that a basic effor/time saving principle of agile project management is that you don’t try to plan everything up front, because you don’t need to!
The fact that for example getting a site live ready by a certain date requires a change to the URL pointing means you only need to worry about it when you get close to the event, as each event is connected in reality to… Continue reading
The internet is a “giant cocktail party”, according to business expert Seth Godin. Here, he gives his take on whether sites like Twitter and Facebook matter to your business (clue: a lot of networking on the web is low value; help yourself by helping others = good networking).
Which generic term for services like Twitter do you prefer?
“‘Microblogging’ is the industry standard term for applications like Twitter, Plurk, Pownce, Jaiku, but many see it as inaccurate and too ‘inside baseball’. We prefer ‘microsharing’ which reflects the nature a little more accurately, and isn’t as off-putting to ‘non web2.0′” (Laura Fitton, of Pistachio Consulting).
I hear that in the UK Plurk are expanding activities with the hire of… Continue reading
Love the video, dig the tune..’Business Stripped Bare’. You can follow Richard on Twitter too…
Check out the new Financial Times re-design, pretty nice and neat if you’re asking me. Continue reading
Love this practical blog from Delib on the merits of using Youtube, who many moons ago I shared a coffee with in Covent Garden:
It’s becoming a bit of a mantra round here, but time and again we’re telling clients to use Youtube for their video content, unless they’ve got a genuine reason for not doing (such as wanting to restrict the content to a small group). Not making
Did you know that you could support Dr. King’s dream with every Internet search you do? The Washington, DC Martin Luther King, Jr. National Memorial Project Foundation has now made this possible with the creation of the MLK Toolbar! Every time you perform a search using the MLK toolbar, five cents will be donated to the Foundation.
If it sounds easy, that’s because it is! Download your MLK toolbar today
While web 2.0 senior positions often appear slanted towards technical expertise, I believe there’s a strong argument for clients to consider people who’s strengths are grounded in a deep understanding of how web 2.0, online communities and social networking works, as this is what brings in the business. IT skills come second to that.
IT people get the technology but making that pay in the web 2.0 world is a lot… Continue reading