A point worth making about MacGuffin that sets it apart from the normal movie review is that its designed for ppl who love movie trivia who spot trivia and want to share that trivia. For eg in the famous action film North by Northwest my MacGuffin spot is that Cary Grant stays in the Ambassador East Hotel in Chicago (now called The Public Chicago Hotel), as I have by sheer luck stayed there myself. Try it with Django. Find the trivial which for you is your MacGuffin;-)
Two connected questions for any #startup (1) what customer need does your product meet? (2) what’s your secret sauce in meeting that need?
I know the answers to both questions for the MacGuffin app for example. As MacGuffin is not simply for movie reviews, it’s for self-expression, it’s designed to enable people to share their feelings directly after watching a movie in a direct accessible way.
And connected with that my secret sauce is my #thinslicing approach to identifying that opportunity, coupled with an understanding of user psychology which drives my determination to make it succeed. That’s unique to me.
I like to joke about my #thinslicing abilities, the idea I am good a finding a needle in a haystack. But it’s difficult scientifically to prove such a talent, as it so easily looks like luck/coincidence. For example I stumbled across a bug today trying to buy some earplugs on eBay which meant I was unable to pay for the item with PayPal, a real pain-point if it’s widespread. Then again I have done a little bug testing in-house for eBay before so maybe..
Welcome to eBay Live Help, my name is Peter. How may I be of assistance?
Hi yes I have a problem with payment – when I go to pay using PayPal I am returned to the review order page. I tried this twice and this happened twice.
Peter Krantz 16:07:31
Have you tried to clear cache and cookies to make sure that there is no outdated information in your account.
I will try that, thank you Peter.
Peter Krantz 16:08:41
Is there anything else that I can assist you with?
Yes, I tried that and got an error message on PayPal – Message 3005 – temporary difficulties are being experienced. I hope that was helpful:-)
Peter Krantz 16:11:30
I will just need a moment while I check this for you.
Peter Krantz 16:12:54
I’ve looked into it and it looks like there’s a technical problem with our site right now. I’ve forwarded your information to our technical team so that we can resolve it as soon as possible.
OK, cool, thanks Peter.
Peter Krantz 16:15:01
Thank you for contacting eBay Live Help, have a good afternoon Stuart.
Phew, just found my joke I contributed to the xs4all Science Jokes site wayback in March 2001. Now it looks like a joke about #thinslicing, in part because it includes concepts borrowed from my travels – heterogeneous organisation of data – comes from talking to a group of computer scientists at a First Tuesday meeting in 2000:
Q: How do you find a needle in a haystack?
Scientist says: One draws up a research and development proposal for a new
and improved device, costing $100m in budget and just under $200m on final
completion. The device can harvest for needles in any given haystack in any
terrain at any time, and operated by remote or even hands-on control.
Chaotician says: Faced with such a heterogeneous organisation of data you
assemble a bunch of friends (say ten or less, or maybe more if there is free
alcohol) and hold a party on the haystack. Someone will be bound to find the
needle by stepping or sitting on it. Or if they don’t something much more
strange + interesting will appear, so that the needle is classified as a
variant hay-straw. And the new discovery classified as the strange attractor.
There you go, click on the pic for the three tweet answer, thanks.
Beware: this is not ‘top level’ thinking. This is a heuristic.
PS: I came up with all this a day after staring in to the sky whilst waiting for the morning minibus to Sony in Weybridge – and after tweeting about a strange line in the sky – by chance stumbled on the origin of the phrase ‘Occam’s Razor’ which is relevant to the design of heuristics: ”One should not increase, beyond what is necessary, the number of entities required to explain anything.”
The answer to my question – ‘Ockham Stack’ (see Q & A below with @CoxeyLoxey) – is named after the village in Surrey where William of Ockham, the guy who coined the phrase Occam’s Razor, came from. So hope that didn’t increase beyond what’s necessary, the # entities required to explain it!
Title of the app: Late to Date?
Elevator pitch – the clock is ticking:
- A mobile app where guess if your date is going to be late or on time.
- Win points (like spread betting) depending how close you are, either early or late.
- Works for both men and women to play:-)
- Win more points the further away in the future you guess your date will arrive! So few points if you guess they are only 5 minutes away..
- To avoid gaming through social learning points start to decrease the more regularly accurate you are!
- Points increase again though if you switch to fractions of a minute to make your bet – then you’re in ‘date heaven’.
- Promote the app with a community dedicated to tips for your first date, tales of dating hell and dating heaven.
OK, so maybe I am being a bit tongue in cheek but it shows there are plenty of everyday offline activities which can be turned into a potentially fun social mobile game just waiting to be developed.
— Stuart G. Hall (@stuartgh) February 21, 2012
My fun with Street View a week ago got me looking for other optical illusions (or jokes about them as per above) on the Google Maps facility. And I found a super subtle one from Leicester this morning. Simply compare and contrast the pics of the same street setting and tell me what’s changed!
Yep, it’s a mother and daughter combination from the front up close, and then from the back, in the distance!
Check out this interview with Seth Godin on the value of failure.
Five contrary business ideas:
1. Date site marketing – comedy blog on ways to meet the opposite sex.
2. A Facebook app that keeps reminding your friends its your birthday until they post a greeting!
3. A Facebook app which allows you to praise your favourite McDonald’s employee and reward them. (just tweeted this idea today)
4. A pub app which shows where to go if you want a quiet place to sit and sip your pint.
5. A job finder community site where you can upload your CV for members to comment on and help improve it.