Category Archives: Brain teasers
Contrary business
Five contrary business ideas:
1. Date site marketing – comedy blog on ways to meet the opposite sex.
2. A Facebook app that keeps reminding your friends its your birthday until they post a greeting!
3. A Facebook app which allows you to praise your favourite McDonald’s employee and reward them. (just tweeted this idea today)
4. A pub app which shows where to go if you want a quiet place to sit and sip your pint.
5. A job finder community site where you can upload your CV for members to comment on and help improve it.
What a difference a day or two makes
Are you listening hard enough?
A while ago I went for an interview at social commerce innovators mydeco, who I really admire. I don’t recall who interviewed me at mydeco I do recall the useful feedback, which was that I listened too much in my interview. Funnily enough at a Shopping.com offsite in late 2010 in sunny Marbella I highlighted “listening” as a key strength during a cross-company workshop.
At a more recent meeting with a social media guru he asked me hypothetically what I would say to a tea retailer client, armed with market research data which showed their customers drank a lot of tea at midnight. He believed the right answer was to advice the client that they need to produce a low-caffeine tea to meet the late night tea behaviour need.
My answer (OK, polished up a tad in hindsight) would be to make the strategic assumption that the tea customers knew they were drinking normal caffeinated tea at midnight; and start a discussion with the customers on that basis, before talking to the client as to how to develop their offering. How does that sound?

My one-liner taken from the '60 Insights from Experienced Community Managers eBook' published by Blaise Grimes-Viort
The value of listening in building a community isn’t just in terms of you as a CMO listening to what your customers say; it’s also the same mechanism which drives the value of a community in the interactions between members. Take the example of Stocktwits which I blogged about in 2008, and which I heard recently has also invested in UK-based City Index – currently loooking to recruit a social media planner. To quote Roger Ehrenberg, founder and Managing Partner of IA Ventures from that time:
“Stocktwits massively leverages the power of the long tail, but the reason followers are able to rapidly identify value is because of reputation.
“THE STOCKTWITS COMMUNITY IS A MERITOCRACY. Those that hem and haw and say little don’t get followed. Those who are insightful, sharp and decisive command large readership. And this is the way it should be.
“We’ve only just seen the tip of the iceberg of what the Stocktwits community can and will become. But the power of the platform is clear.”
Connecting Facebook status updates and fighter pilot tactics

Really liked the link made in the fourth programme of the BBC’s The Virual Revolution between Norbert Wiener’s feedback loop for anti-aircraft gunners in WWII (ie breaking down the division between people and systems, to allow gunner’s to hit their airborne targets) and the radical impact of the status updates within Facebook (and the likes of Twitter…) on driving the internet revolution.
So here’s my question. What would happen if you applied fighter pilot military strategist John Boyd‘s concept of “the decision cycle or OODA Loop, the process by which an entity (either an individual or an organization) reacts to an event. According to this idea, the key to victory is to be able to create situations wherein one can make appropriate decisions more quickly than one’s opponent” (see wikipedia page) to understanding of how *we* interact online?
I wonder if anyone’s applied this to produce an effective counter-cyber warfare strategy, as I can see the ‘fit’ from a theoretical point of view? [pause while *we*make a quick check..] oh yeah, see here for example as part of the University of Washington’s resource page on cyberwarfare.
More practically perhaps I wonder what would the OODA loop mean in explaining differing peoples’ actions online in the context of the BBC programme’s ‘Web Behaviour Test’ experiment?

Of course on a more practical social media level I have already blogged recently, thanks to HP Labs paper, on the value of creating good feedback loops with your top contributors:
This paper demonstrates that submitters who stop receiving attention tend to stop contributing, while prolific contributors attract an ever increasing number of followers and their attention in a feedback loop.
We demonstrate that this mechanism leads to the observed power law in the number of contributions per user and support our assertions by an analysis of hundreds of millions of contributions to top content sharing websites Digg.com and Youtube.com.
Download: Feedback loops of attention in peer production (PDF; 0.5 mb).
#otscampaign to you
So what gives on the so-called OTS campaign? Firstly, I read a hard-hitting piece in the Charity Times from the National Coalition for Independent Action which quoted an open letter to the chief executives of the five national bodies, which have endorsed the revised National Compact, launched on December 16:
Dear Stephen, Debra, Stuart, Kevin and Justin,
We write this open letter to you, having been confronted by your ringing endorsement of the ‘Refreshed Compact’.
Over here at the NCIA we have long taken a critical view, both of the Compact and the industry that has been created to promote its goodness and effectiveness. Nothing has changed in that department.
The Compact is still a fig leaf for unequal power relationships.
But the reason why we are now spending time on it is because the whole ‘refresh’ process, culminating in the December 16th launch and your own contribution to this, so vividly illustrates what we have been complaining about in the sector for the last three years.
The relentless orthodoxy that there is only good news out there; that the sector is thriving and partnerships with government and their agents at local level are harmonious, successful and effective; and, that any disagreement with this version of events is seen off as misinformed, mischief-making or ignorant.
What we see is a rather different picture, in which a large amount of public money has now been spent on the Compact good news industry, and where the new version of the document:
pretty faithfully reflects what the government wants it to say;
was built on a grossly inadequate consultation exercise (79 responses from 179,000 charities – never mind the hundreds of thousands of non-charitable community groups) and involved ignoring the views and recommendations of some of those most closely involved in the process (via the Compact Refresh Panel);
has ended up with a worse document to the one that preceded it, which focuses on the procurement/contract/privatisation agenda, marginalises (again) the community sector, and totally dumps equalities issues;
retains the voluntary code idea that all good people will, of course, take their Compact obligations seriously, so obviously flying in the face of the evidence;
and, to add a chilling Orwellian echo, promotes the reclassification from the Single Equalities Bill of ‘people with protected characteristics’.Meanwhile state agencies (right up to the OTS Minister herself) continue to ignore or flout Compact compliance and the bulk of the sector remains quite unsurprised by all this, having long since realised that the Compact, despite its tactical use by a few plucky local activists, is hardly at the cutting edge of helpfulness in their relationship with statutory agencies.
Even the evident focus on public service privatisation and the sector’s assumed role in this, is naïve and will be seen to be ironic, for 2010 will see the beginning of savage public expenditure cuts.
Meanwhile I read in Third Sector NCVO chief exec Stuart Etherington claims charities which lost money after pitching for funding, later withdrawn by the Office of the Third Sector (hence the ‘OTS campaign’ or ‘#otscampaign’ on Twitter) was ridiculed by the same department. Like I said, what gives?
The Office of the Third Sector has denied claims by umbrella body the NCVO that it has rejected compensation applications from charities that should have received grants under the abandoned Campaigning Research Programme.
The £750,000 fund, which aimed to help small charities campaign, was cancelled at short notice last November by third sector minister Angela Smith after 32 successful applicants had already been promised funds. The money was redirected to the Hardship Fund.
The charities were told at the time that they would be compensated for expenses of up to £1,000 they had incurred in applying to the fund. The NCVO said it understood that most of the compensation applications had been rejected because the applications did not fulfil the OTS’s guidelines. It said one charity, the Manchester Disabled People’s Access Group, had submitted a claim for just over £1,000 but had only £3.96 approved.
Ruth Malkin, the general manager of MDPAG, said she had already submitted her expenses twice because she had been told by the OTS that she had done it incorrectly the first time. “I sent them what I thought they had asked for, but a lot of the work is quite intangible,” she said. “I sent them the minutes of our planning meetings, but I was a bit naïve: I thought they would be falling over backwards to get us this money.
“Who knows what we are going to get and when?” she said. “I have never been treated this badly before. It was irresponsible of the OTS to set up a project that they didn’t have proper permission for and had to be cancelled.”
Stuart Etherington, chief executive of the NCVO, said the Government was continuing “to make an embarrassing botched job” of ending the project. “We understood that the Government would be flexible in covering expenses for these grassroots organisations and appreciate that it would not always be possible to document legitimate time spent on this through official receipts or papers,” he said.
“We are extremely concerned that many of these small charities will be left out of pocket because they simply do not have the resources to pursue this through an ever-increasing number of Government hoops.”
A spokesman for the Office of the Third Sector said: “This is completely ridiculous. We have not rejected any claims. Where organisations have provided no evidence, we have asked them to do so. It would be wrong to spend public money without properly accounting for the expenditure.”
This year’s Question is “How is the Internet changing the way YOU think?” Not “How is the Internet changing the way WE think?”
The Edge Annual Question — 2010
Personally, for 2010 it’s not how it changes the way I think – but how it helps me change the way I act.
HOW IS THE INTERNET CHANGING THE WAY YOU THINK?
Read any newspaper or magazine and you will notice the many flavors of the one big question that everyone is asking today. Or you can just stay on the page and read recent editions of Edge …
Playwright Richard Foreman asks about the replacement of complex inner density with a new kind of self-evolving under the pressure of information overload and the technology of the “instantly available”. Is it a new self? Are we becoming Pancake People — spread wide and thin as we connect with that vast network of information accessed by the mere touch of a button.
Technology analyst Nicholas Carr wrote the most notable of many magazine and newspaper pieces asking “Is Google Making Us Stupid”. Has the use of the Web made it impossible for us to read long pieces of writing?
Social software guru Clay Shirky notes that people are reading more than ever but the return of reading has not brought about the return of the cultural icons we’d been emptily praising all these years. “What’s so great about War and Peace?, he wonders. Having lost its actual centrality some time ago, the literary world is now losing its normative hold on culture as well. Is the enormity of the historical shift away from literary culture now finally becoming clear?
Science historian George Dyson asks “what if the cost of machines that think is people who don’t?” He wonders “will books end up back where they started, locked away in monasteries and read by a select few?”.
Web 2.0 pioneer Tim O’Reilly, ponders if ideas themselves are the ultimate social software. Do they evolve via the conversations we have with each other, the artifacts we create, and the stories we tell to explain them?
Frank Schirrmacher, Feuilleton Editor and Co-Publisher of Frankfurter Allgemeine Zeitung, has noticed that we are apparently now in a situation where modern technology is changing the way people behave, people talk, people react, people think, and people remember. Are we turning into a new species — informavores? — he asks.
W. Daniel Hillis goes a step further by asking if the Internet will, in the long run, arrive at a much richer infrastructure, in which ideas can potentially evolve outside of human minds? In other words, can we change the way the Internet thinks?
What do you think?
He Got Game
Read the Wired article on a new threat to Internet security, exploiting the routers’ dependence on trust funnily enough (that’s 70s technology for you). For my selfish strategic purposes I particularly liked this quote: “Everyone … has assumed until now that you have to break something for a hijack to be useful,” Kapela said. “But what we showed here is that you don’t have to break anything. And if nothing breaks, who notices?” The revolution will not only not be televised (thanks to Gil Scott Heron: video here), you won’t even know it’s happened. But I’ll know. I heard in some Public Enemy lyrics ‘He Got Game’, so it must be true:
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Stuart Glendinning Hall’s hairy Iraq War Dream
Had a vivid dream last night including the usual suspects for topics, my honey, my mother, a comic, and my first Iraq War dream. It didn’t last long but for a war dream was short and sweet so thought it worth blogging, as I guess most such dreams are troubled.
So I was in combat uniform, though being a dream I was in Western European camouflage, rather than desert fatigues. I was pretty relaxed and them saw two kids one holding a homemade grenade. So I started walking, turned the corner and saw some more guys more heavily armed so I kinda relaxed still half-heartedly put my arms up and half-smiled and wandered on. And then came on a posse of serious dudes with RPGs and beards, the full monty, at which point I thought it was a bit hairy. But carried on walking and made it onto a bus and out of there. Phew. Close shave! ![]()
Tip to evangelists
Ok, this is too much. An evangelical on the train to work, and another on the train on the way back. Both quoting scripture. Now, here’s my tip to evangelists. Don’t quote the Bible to people, talk in the language they understand. It will help you understand scripture better too, I promise.![]()


