During a recession social applications such as communities, social networking sites and word-of-mouth marketing will prove worthwhile because they depend not on a diminishing ad budget, but on an abundant resource: customers, so says the new Awareness report which in turn quotes Forrester Research:
“Conventional wisdom says that experimental media get cut in tough economic times. But [...]
Stuart Glendinning Hall
Business —
Category Archives: Business
Customers + social networking = value/recession
Social networking – good for small business?
The internet is a “giant cocktail party”, according to business expert Seth Godin. Here, he gives his take on whether sites like Twitter and Facebook matter to your business (clue: a lot of networking on the web is low value; help yourself by helping others = good networking). Watch other videos with Seth Godin and [...]
Richard gets naked
Love the video, dig the tune..’Business Stripped Bare’. You can follow Richard on Twitter too.
How to think out of the 2.0 box
Hmm, looks interesting..thanks David.
A basic two-by-two matrix can be the key to quantifying the risks and opportunities that are bundled together under the banner of web 2.0, says David Bowen.
At a conference for corporate web managers a few months back delegate after delegate muttered that they were thoroughly fed up with web 2.0. It may [...]
The future is orange
A Demos report (funded by Orange) published today 29 October argues that social networking sites could help companies beat the recession (report pdf).
I liked this extract from the report: “Consultancy firm McKinsey has studied the importance of social or employee networks for businesses. They found in their research that ‘the formal structures of companies… don’t explain how most of [...]
Social Media vs Knowledge Management, debated
Social Media vs. Knowledge Management: A Generational War
And my comment on the blog post:
Thanks, great blog post and insightful comments. I can see what is meant by a war between KM & SM better from this discussion, as often the reality is disguised.
I’ve learned the hard way, for example in campaigning media, that the key cultural [...]
Beyond Email
Here are the top five tactics for making e-mail an efficient and effective collaboration tool, from Socialtext.
Groupthink & the credit crunch
Everyone’s got a pet theory as to the cause of the credit crunch, Mine’s ‘groupthink’. What do you think about that?! I even name drop Warren Buffett in my theory. Plus a reference to ‘black swan theory’ for good measure;-)
Layoffs in the Social Media Space
Jeremiah Owyang, Senior Analyst at Forrester Research in Social Computing charts the start of the US-based social media layoffs. By no coincidence it’s beginning in the UK too, so I hear. Then again, anecdotally speaking, it’s not all doom and gloom either. My tech elder brother Andrew is flying down to London soon to raise venture [...]
The comedy of errors
Allister Heath in City AM warns PM Gordon Brown not to use the nationalisation of the banks to over-inflate the housing market once again: “The government is on much weaker ground with its attempt to revive lending to consumers and homeowners by fiat.” But he’s missing the obvious (oops!). The Chancellor is over-joyed at the ability to ’persuade’ the [...]