A great example for charities on why social media is both scary (you can lose control of the message) but also powerful (losing control is OK), from an example of a Greenpeace campaign over naming a whale. ‘Mr Splashy Pants’ was the name over 70% of people online wanted, but it wasn’t what the charity [...]
An individual’s network may well be worth more in ROI terms than them, say smartFOCUS. Are you valuing the networks of your customers, as well as individual customers?
To value your own online network why not try the ‘Facebook Visualiser’ tool created by Sebastian Van Sande below to to graphically explore your Facebook [...]
This just popped into my inbox, and thought it worth sharing. Reminds me of a workshop I did last year about changing the relationship of member organisations to its members from one based on transactions, to one based on conversations & relationships. Anyhow, easier said than done I’m sure…
If companies are to effectively monetize the [...]
Looks like 2010 really is shaping up to be the year that having your company docs online really became irrestible, thanks to Google once again with its Google Docs (‘microsoft office if it had way less features, online’) as reported in TechCrunch:
“Alrighty then. Putting that aside, you can soon upload any file type at all [...]
As I’m currently freelancing in web work such as online community management and social media consultancy I thought it time I posted my resume online. Feel free to leave me a comment if you have any queries.
And as way of a bit of online marketing fun I thought I’d highlight an aspect of my CV [...]
My blog posts of 2009, from how to reward top contributors to discussion about community metrics to grow your community, bullet pointed for you below. Here’s to a successful 2010 with more thoughts on online community, & with a special eye out for enterprises investing in communities for their employees (and what that might mean [...]
While the world has been in recession it appears the Brazilian energy company Petrobas have quietly been getting on with it. Check out the comparison with Royal Dutch Shell which rose under 10% over the same period. Comparison with the Dow in the graphic below. I bought a few shares in them at the end [...]
How do you get action over poor property management service? Use social media tools of course. Want an example where this has worked? Sure, go to TheTruthAbout: Solitaire & Peverel Property Management where people are using online tools from a purpose built website, presence on Facebook, and communication through RSS feeds, through to a No [...]
“How do you set aside the mind space to see patterns, make connections, and read what people want? How do you find the right thing to work on?” Nice piece on the limits of hard work, and the benefits of working smarter and what that means.
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Q: What are the 3 key lessons you have learned from the process of “activating” the BusinessWeek community via Business Exchange
1. You cannot “manage” community, you need to participate in the conversation and engage your community members on a personal level
2. You need to engage your users wherever they may be socializing on the Web [...]
