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	<title>@stuartgh &#187; Psychology</title>
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	<link>http://www.stuart-hall.com</link>
	<description>Stuart Glendinning Hall&#039;s blog about online communities + social media...</description>
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		<title>Body Wisdom – Interplay of Body and Ego</title>
		<link>http://www.stuart-hall.com/2010/07/26/body-wisdom-%e2%80%93-interplay-of-body-and-ego/</link>
		<comments>http://www.stuart-hall.com/2010/07/26/body-wisdom-%e2%80%93-interplay-of-body-and-ego/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:40:09 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Complexity]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[conflict]]></category>
		<category><![CDATA[ego]]></category>
		<category><![CDATA[spirittuality]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=3379</guid>
		<description><![CDATA[&#8216;Body Wisdom – Interplay of Body and Ego&#8217; &#8211; new book by Ken Bausch. A few details below.. Body is wiser than Ego. Ego is cleverer than Body. When Ego catches Body’s tune, a song happens. When Ego catches Body’s intuition, magic happens. An idea is born. When we focus with our hearts on troubling [...]]]></description>
			<content:encoded><![CDATA[<p>&#8216;Body Wisdom – Interplay of Body and Ego&#8217; &#8211; new book by Ken Bausch. A few details below..</p>
<blockquote><p>Body is wiser than Ego.<br />
Ego is cleverer than Body.<br />
When Ego catches Body’s tune, a song happens.<br />
When Ego catches Body’s intuition, magic happens.<br />
An idea is born.</p>
<p>When we focus with our hearts on troubling questions, our unconscious comes through for us. Open questions posed to the unconscious act as the strange attractors of chaos theory. They enable the creative speech of discovery.</p>
<p>In this book, you will explore how your ego rises from your body through language. You will appreciate how the creative thinking enabled by body–ego interplay builds your personality overtime. The personal and social realms you create have remarkable properties. When you understand those properties, you open new vistas for viewing empathy, visions, hallucinations, dreams, and the reality of language. You open new ways to understand objective reality, the reality of religious myths, and even the reality of death.</p>
<p>The motif of most Western thought since the time of Zoroaster and Plato is that we are minds (and souls) trapped within physical bodies. St Augustine reinforced this tradition and Descartes formalized it. The upright man, as symbolized by the stick figure (all head and almost no body) became a standard Western conception.</p>
<p>Nietzsche saw the evil of this conception and protested it loudly. Merleau-Ponty demonstrated that our bodies both know and are known. Freud and Lacan showed how the ego rises from the body through the magic of language. Our bodies are microcosms of the universe and bearers of its unspoken secrets. Holograms, chaos theory, and fractal geometry bear witness.</p>
<p>For more about this book and its blog, go to<br />
<a href="www.bodywisdombook.com ">www.bodywisdombook.com </a></p></blockquote>
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		<title>Notes on social media feedback loops</title>
		<link>http://www.stuart-hall.com/2010/03/08/notes-on-social-media-feedback-loops/</link>
		<comments>http://www.stuart-hall.com/2010/03/08/notes-on-social-media-feedback-loops/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 11:02:40 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Coincidences]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[Complexity]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Social software]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=2940</guid>
		<description><![CDATA[A few slides to layout the principle of different feedback loops between your online community, your site, contributors, readers and other blogs and communities. Any feedback? Feedback Loops View more presentations from Stuart Hall. &#8230;And thanks to tweet-feedback from Jenny Ambrozek (@sagenet) for the wider context around the power of feedback loops &#8211; see the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" title="The simplest of feedback loops" src="http://www.schuelers.com/ChaosPsyche/images/part_13.gif" alt="" width="205" height="187" /></p>
<p>A few slides to layout the principle of different feedback loops between your online community, your site, contributors, readers and other blogs and communities. Any feedback?</p>
<div id="__ss_3363641" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Feedback Loops" href="http://www.slideshare.net/stuartgh/feedback-loops-3363641">Feedback Loops</a></strong><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=feedbackloops-100308045809-phpapp02&amp;stripped_title=feedback-loops-3363641" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=feedbackloops-100308045809-phpapp02&amp;stripped_title=feedback-loops-3363641" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/stuartgh">Stuart Hall</a>.</div>
</div>
<p>&#8230;And thanks to tweet-feedback from <a href="http://c21org.typepad.com/">Jenny Ambrozek</a> (<a href="http://twitter.com/sagenet">@sagenet</a>) for the wider context around the power of feedback loops &#8211; see the <a href="http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html">Fast Company article</a> on how Ning is using this concept (what they term a &#8216;viral expansion loop&#8217;) to great effect. [I'm currently at the <a href="http://www.bcs.org.uk">British Computer Society</a> at Covent Garden, so looks like I'll be reading the print-out over lunch].</p>
<p>PS: It&#8217;s also a key way in which the world&#8217;s biggest social network site Facebook, by implementing the &#8216;status update&#8217; feature, managed to rapidly grow its membership, as I <a href="http://tinyurl.com/looping-the-loop">outlined in a recent post</a>. In other words this is a very powerful tool if done well, and with something people want. Anyone want my viral loop consultancy better get in touch quick as I&#8217;m off to see a London-based social media agency about this on Thursday!</p>
<p>In the meantime I&#8217;ve ordered Adam Penenberg&#8217;s book &#8216;Viral Loop&#8217; (see the Amazon widget on my homepage to order a copy) after a &#8216;winning streak&#8217; of blog posts on the  power of networks &amp; feedback loops led me to <a href="http://www.viralloop.com/">his virtual door</a>. If you fancy creating some feedback loops, or plain user flows for that matter, I&#8217;ve tracked down what appears to be a useful site: <a href="http://productplanner.com/">Product Planner</a>. It allows you to create your own viral loops and check out some that have already been created.</p>
<p><a href="http://tinyurl.com/looping-the-loop"></a><a href="http://www.stuart-hall.com/wordpress/wp-content/uploads/Feedback_loop.jpg"><img class="alignleft size-medium wp-image-2879" title="Feedback loop in action" src="http://www.stuart-hall.com/wordpress/wp-content/uploads/Feedback_loop-300x232.jpg" alt="" width="300" height="232" /></a></p>
<p>And of course I did a very quick search today on Twitter on the key phrase &#8216;viral loops&#8217; which unearthed this gem of a slideshow, from <a href="http://jjeffryes.blogspot.com/">Josh Jeffreys</a> (Interactive Creative Director at BusyEvent) which provides (in his words) an overview of how to build applications that have built-in mechanisms for driving users to recruit additional users through normal use of the application. Look out for the new acronym &#8216;UDU&#8217; (users drive users):<strong style="display: block; margin: 12px 0 4px;"><a title="Viral Loops: Making Self-Marketing Apps" href="http://www.slideshare.net/jjeffryes/viral-loops-making-selfmarketing-apps">Viral Loops: Making Self-Marketing Apps</a></strong><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=presentation3-100302225817-phpapp01&amp;stripped_title=viral-loops-making-selfmarketing-apps" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=presentation3-100302225817-phpapp01&amp;stripped_title=viral-loops-making-selfmarketing-apps" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div id="__ss_3321999" style="width: 425px;">
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/jjeffryes">Josh Jeffryes</a>.</div>
</div>
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		<title>Social networking ability &amp; field sense</title>
		<link>http://www.stuart-hall.com/2010/03/05/social-networking-ability-field-sense/</link>
		<comments>http://www.stuart-hall.com/2010/03/05/social-networking-ability-field-sense/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 10:34:48 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Complexity]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[field sense]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=2930</guid>
		<description><![CDATA[Wayne Gretzky-Style &#8216;Field Sense&#8217; May Be Teachable http://shar.es/m3E8W An application to social networking influence is my thought. Cheers! My tweet today (above) follows my last blog post on the importance of location, rather than the number of connections, in determining an individual&#8217;s influence: &#8220;we may have got too focused on valuing networks in terms of [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Wayne Gretzky-Style &#8216;Field Sense&#8217; May Be Teachable <a rel="nofollow" href="http://shar.es/m3E8W" target="_blank">http://shar.es/m3E8W</a> An application to social networking influence is my thought. Cheers!</p></blockquote>
<p>My tweet today (<a href="http://twitter.com/stuartgh/status/10018389661">above</a>) follows my last <a href="http://www.stuart-hall.com/2010/03/03/valuing-online-networks-location-vs-connections">blog post on the importance of location</a>, rather than the number of connections, in determining an individual&#8217;s influence: &#8220;we may have got too focused on valuing networks in terms of who is the best connected. In fact the most influential person in the network comes down to location, rather than connections,&#8221; according to the <a href="http://arxiv.org/abs/1001.5285"> research paper</a> &#8216;Identifying Influential Spreaders in Complex Networks&#8217;.</p>
<p>In other words if location is important, and if networks are dynamic, then maybe you can get better at being in the right place at the right time to maximise your influence? Perhaps the sports science of &#8216;field sense&#8217; has something to offer here to online social networking strategy? It&#8217;s just a hunch for now.</p>
<p><img class="alignnone" title="Hit that ball!" src="http://www.wired.com/images/article/magazine/1506/ff_mindgames2_m.jpg" alt="" width="250" height="330" /></p>
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		<title>Valuing online networks &#8211; location vs connections</title>
		<link>http://www.stuart-hall.com/2010/03/03/valuing-online-networks-location-vs-connections/</link>
		<comments>http://www.stuart-hall.com/2010/03/03/valuing-online-networks-location-vs-connections/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 09:35:28 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Communities]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=2898</guid>
		<description><![CDATA[A recent research paper suggests we may have got too focused on valuing networks in terms of who is the best connected. In fact the most influential person in the network comes down to location, rather than connections, as outlined in this blog extract: The importance of hubs may have been overstated, say Kitsak and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuart-hall.com/wordpress/wp-content/uploads/Network.jpg"><img class="alignleft size-medium wp-image-2913" title="Nodes of an network" src="http://www.stuart-hall.com/wordpress/wp-content/uploads/Network-300x223.jpg" alt="" width="300" height="223" /></a></p>
<p>A recent research paper suggests we may have got too focused on valuing networks in terms of who is the best connected. In fact the most influential person in the network comes down to location, rather than connections, as outlined in<a href="http://www.technologyreview.com/blog/arxiv/24748/?a=f"> this blog extract</a>:</p>
<blockquote><p>The importance of hubs may have been overstated, say Kitsak and pals. &#8220;In contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or to the most central people,&#8221; they say.</p>
<p>At first glance this seems somewhat counter-intuitive but on reflection it makes perfect sense. Kitsak and co point out that there are various scenarios in which well connected hubs have little influence over the spread of information. &#8220;For example, if a hub exists at the end of a branch at the periphery of a network, it will have a minimal impact in the spreading process through the core of the network.&#8221;</p>
<p>By contrast, &#8220;a less connected person who is strategically placed in the core of the network will have a significant effect that leads to dissemination through a large fraction of the population.&#8221;</p></blockquote>
<p>In some ways though this sounds little like the maxim about being in the &#8216;right place, at the right time&#8217;. Certainly from my own experience this seems a worthwhile approach, rather than growing the number of connections in my social network. I suspect it may help if you (to use another saying) &#8216;keep your eyes and ears open&#8217; to achieve this too!</p>
<p>Download: <a href="http://www.stuart-hall.com/wordpress/wp-content/uploads/1001.5285v1.pdf">Identifying Influential Spreaders in Complex Networks</a> (PDF; 3mb). Ref: <a href="http://arxiv.org/abs/1001.5285" target="_blank">arxiv.org/abs/1001.5285</a>.</p>
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		<title>Science unveils hidden drivers of stock bubbles and crashes?</title>
		<link>http://www.stuart-hall.com/2008/09/22/science-unveils-hidden-drivers-of-stock-bubbles-and-crashes/</link>
		<comments>http://www.stuart-hall.com/2008/09/22/science-unveils-hidden-drivers-of-stock-bubbles-and-crashes/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 09:39:47 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[crash]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=1411</guid>
		<description><![CDATA[Science unveils hidden drivers of stock bubbles and crashes from PhysOrg.com Many economists believe that investors make decisions rationally, weighing up corporate data and other pricing signals to evaluate gain or risk before buying or selling stocks. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.physorg.com/news141015420.html">Science unveils hidden drivers of stock bubbles and crashes</a> from <a title="Science and technology news" href="http://www.physorg.com">PhysOrg.com</a></p>
<p>Many economists believe that investors make decisions rationally, weighing up corporate data and other pricing signals to evaluate gain or risk before buying or selling stocks.</p>
<p>[<a href="http://www.physorg.com/news141015420.html">...</a>]</p>
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		<title>Crazy chess, makes sense</title>
		<link>http://www.stuart-hall.com/2008/09/03/crazy-chess-makes-sense/</link>
		<comments>http://www.stuart-hall.com/2008/09/03/crazy-chess-makes-sense/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 10:10:31 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Social software]]></category>
		<category><![CDATA[chess]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=1302</guid>
		<description><![CDATA[Nice blog post on getting the balance right, inspired by a crazy game of chess. Like the point about the difference between management and control, but in reality that takes a lot of confidence to pull off. Which brings in the value of experience I guess: As managers, we have a tendency to want things done the [...]]]></description>
			<content:encoded><![CDATA[<p>Nice blog post on getting the balance right, inspired by a <a href="http://richarddennison.wordpress.com/2008/09/01/crazy-chess/">crazy game of chess</a>. Like the point about the difference between management and control, but in reality that takes a lot of confidence to pull off. Which brings in the value of experience I guess:</p>
<p><em>As managers, we have a tendency to want things done the right way (aka our way) … we don’t like things happening around us we don’t understand and we definitely don’t like change.</em></p>
<p><em>It strikes me, that to be a successful 2.0 manager, you need to:</em></p>
<ul>
<li><em>know when to sit and watch </em></li>
<li><em>know when to let things run their course and for how long </em></li>
<li><em>know when to intervene (or engage) and how to do that without alienating everyone </em></li>
<li><em>realise that management and control are not the same thing … relinquishing control can be a good management technique … and … </em></li>
<li><em>be humble enough to accept that there may be more than one way to get things done and our way might not suit everyone’s needs.</em></li>
</ul>
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		<title>He Got Game</title>
		<link>http://www.stuart-hall.com/2008/08/28/the-revolution-will-not-only-not-be-televised-you-wont-even-know-its-happened/</link>
		<comments>http://www.stuart-hall.com/2008/08/28/the-revolution-will-not-only-not-be-televised-you-wont-even-know-its-happened/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 10:11:19 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Brain teasers]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[IT security]]></category>
		<category><![CDATA[Public Enemy]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=1276</guid>
		<description><![CDATA[Read the Wired article on a new threat to Internet security, exploiting the routers&#8217; dependence on trust funnily enough (that&#8217;s 70s technology for you). For my selfish strategic purposes I particularly liked this quote: &#8220;Everyone &#8230; has assumed until now that you have to break something for a hijack to be useful,&#8221; Kapela said. &#8220;But [...]]]></description>
			<content:encoded><![CDATA[<p>Read the Wired article on a new <a href="http://blog.wired.com/27bstroke6/2008/08/revealed-the-in.html">threat to Internet security</a>, exploiting the routers&#8217; dependence on trust funnily enough (that&#8217;s 70s technology for you). For my selfish strategic purposes I particularly liked this quote: &#8220;Everyone &#8230; has assumed until now that you have to break something for a hijack to be useful,&#8221; Kapela said. &#8220;But what we showed here is that you don&#8217;t have to break anything. And if nothing breaks, who notices?&#8221; The revolution will not only not be televised (thanks to Gil Scott Heron: <a href="http://www.youtube.com/watch?v=uTCQSk2l8bc">video here</a>), you won&#8217;t even know it&#8217;s happened. But I&#8217;ll know. I heard in some Public Enemy lyrics <a href="http://www.publicenemy.com/index.php?page=page5&amp;item=2&amp;num=102">&#8216;He Got Game&#8217;</a>, so it must be true:</p>
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<td align="left" valign="top"><span class="nltext"><span style="font-size: x-small; color: #ffffff; font-family: Helvetica;">Aiyo, these are some serious times that we&#8217;re livin in G<br />
And a new world order is about to begin, y&#8217;knowhutI&#8217;msayin?<br />
Now the question is &#8211; are you ready, for the real revolution<br />
which is the evolution of the mind?<br />
If you seek then you shall find that we all come from the divine<br />
You dig what I&#8217;m sayin?<br />
Now if you take heed to the words of wisdom<br />
that are written on the walls of life<br />
then universally, we will stand and divided we will fall<br />
because love conquers all, you understand what I&#8217;m sayin?<br />
This is a call to all you sleepin souls<br />
Wake up and take control of your own cipher<br />
And be on the lookout for the spirit snipers<br />
tryin to steal your light, y&#8217;knowhutI&#8217;msayin?<br />
Look within-side yourself, for peace<br />
Give thanks, live life and release<br />
You dig me? You got me?</span><br />
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		<title>Edge article: Clay Shirky on Gin, TV &amp; energy to burn</title>
		<link>http://www.stuart-hall.com/2008/08/25/edge-article-on-gin-television-cognitive-surplus/</link>
		<comments>http://www.stuart-hall.com/2008/08/25/edge-article-on-gin-television-cognitive-surplus/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 12:17:25 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Social software]]></category>
		<category><![CDATA[Clay Shirky]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=1252</guid>
		<description><![CDATA[<p style="text-align: center;"><span class="style9"><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">GIN, TELEVISION, AND COGNITIVE SURPLUS</span></span>
<span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">A Talk by Clay Shirky (</span><img src="http://www.edge.org/documents/archive/images/video_icon.jpg" alt="" width="37" height="8" /><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">)</span>
</p><p style="text-align: center;"><img class="alignleft" src="http://www.edge.org/documents/archive/images/shirkey150.jpg" alt="" width="105" height="150" /></p>
<p style="text-align: center;"><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And this is the other thing about the size of the cognitive surplus we're talking about</span></p>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://www.edge.org/documents/archive/images/shirkey150.jpg" alt="" width="105" height="150" /></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><em>And this is the other thing about the size of the cognitive surplus we&#8217;re talking about. It&#8217;s so large that even a small change could have huge ramifications. Let&#8217;s say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. The Internet-connected population watches roughly a trillion hours of TV a year. That&#8217;s about five times the size of the annual U.S. consumption. One per cent of that is 98 Wikipedia projects per year worth of participation.</em></span></p>
<p><em><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I think that&#8217;s going to be a big deal. Don&#8217;t you?</span></em></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><strong>Introduction<br />
By John Brockman</strong></span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Reporting on the recent <em><a href="http://www.edge.org/3rd_culture/thaler_sendhil08/thaler_sendhil08.html">Edge</a></em><a href="http://www.edge.org/3rd_culture/thaler_sendhil08/thaler_sendhil08.html"> Master Class 08</a> in Sonoma, <a href="http://www.edge.org/3rd_culture/bios/dysong.html">George Dyson</a> wrote: </span></p>
<blockquote><p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Retreating to the luxury of Sonoma to discuss economic theory in mid-2008 conveys images of Fiddling while Rome Burns. Do the architects of Microsoft, Amazon, Google, PayPal, and Facebook have anything to teach the behavioral economists—and anything to learn? So what? What&#8217;s new?? As it turns out, all kinds of things are new.</span></p></blockquote>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">&#8220;All kinds of things are new&#8221;, and something very big is in the air. According to <a href="http://www.edge.org/3rd_culture/bios/parker.html">Sean Parker</a>, the cofounder of Napster, Plaxo, and Facebook (as well as Facebook&#8217;s founding president) who was present in Sonoma. &#8220;If you&#8217;re not on Facebook, you don&#8217;t exist&#8221;. </span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Social software has arrived, and if you don&#8217;t pay attention and take onboard the developments at Google, Twitter, Facebook, Wikipedia, etc., you are opting out of being a serious player in the realm of 21st Century ideas. </span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><a href="http://www.amazon.com/Here-Comes-Everybody-Organizing-Organizations/dp/1594201536" target="new"><img src="http://www.edge.org/documents/archive/images/hceUScover150.jpg" alt="" width="100" height="150" align="right" /></a>One of the more interesting contributions to the 2008 <em>Edge</em> World Question Center event was by <a href="http://www.edge.org/3rd_culture/bos/oreilly.html">Tim O&#8217;Reilly,</a> the always-innovative guru, entrepreneur, publisher/evangelist of Web 2.0 social software revolution. </span><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">In his piece (below), O&#8217;Reilly writes about his initial skepticism regarding Clay Shirky&#8217;s 2002 vision of &#8220;social software&#8221;. These comments are an infomative preamble to a recent talk in which Shirky coins the phrase &#8220;cognitive surplus&#8221;.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">According to Shirky: </span></p>
<blockquote><p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Starting after the second world war, a whole host of factors, like rising GDP, rising educational attainment, and rising life-span, forced the industrialized world to grapple with something new: free time. Lots and lots of free time. The amount of unstructured time among the educated population ballooned, accounting for billions of hours a year. And what did we do with that time? Mostly, we watched TV.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Society never really knows what do do with any surplus at first. (That&#8217;s what makes it a surplus.) In this case, we had to find something to do with the sudden spike in surplus hours. The sitcom was our gin, a ready-made response to the crisis of free time. TV has become a half-time job for most citizens of the industrialized world, at an average of 20 hours a week, every week, for decades.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Now, though, for the first time in its history, young people are watching less TV than their elders, and the cause of the decline is competition for their free time from media that allow for active and social participation, not just passive and individual consumption.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">The value in media is no longer in sources but in flows; when we pool our cognitive surplus, it creates value that doesn&#8217;t exist when we operate in isolation. The displacement of TV watching is coming among people who are using more of their time to make things and do things, sometimes alone and sometimes together, and to share those things with others.</span></p></blockquote>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">When Shirky first made this assertion at a tech conference, he was astonished to see the video of the speech rocket around the web faster and more broadly than anything else he had ever said or done.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Shirky believes that &#8220;we can take advantage of our cognitive surplus, but only if we start regarding pure consumption as an anomaly, and broad participation as the norm. This not a dispassionate argument, because the stakes are so high. We don&#8217;t get to decide whether we want a new society. The changes we are under can&#8217;t be rolled back, nor contained in the present institutional frameworks. What we might get to decide is how we want this change to turn out.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">&#8220;To call the current opportunity &#8216;once in a lifetime&#8217;&#8221;, he continues, &#8220;understates its enormity; the change in the social landscape is altering institutions that have been stable for generations, and making possible new kinds of human engagement that have never existed before. The results could be a marvel, or a catastrophe, depending on how seriously we try to shape what&#8217;s possible.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">If you want new, and original thinking, look no further.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><em>Edge</em> is pleased to present the video and transcript of Shirky&#8217;s talk below with the hope that an ensuing Reality Club discussion will further sharpen the argument.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">— <a href="http://www.edge.org/3rd_culture/bios/brockman.html">JB</a></span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">CLAY SHIRKY is an adjunct professor in NYU&#8217;s graduate Interactive Telecommunications Program (ITP), where he teaches courses on the interrelated effects of social and technological network topology—how our networks shape culture and vice-versa. He is the author of <em>Here Comes Everybody.</em></span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><a href="http://www.edge.org/3rd_culture/bios/shirky.html">Clay Shirky&#8217;s Edge Bio page</a></span></p>
<div><span style="font-size: x-small; color: #333333; font-family: Verdana,Arial,Helvetica,sans-serif;"><a href="http://www.edge.org/3rd_culture/shirky08/shirky08_index.html">PERMALINK</a></span></div>
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<td valign="top"><span style="font-size: x-small;"><a href="http://www.edge.org/3rd_culture/bios/oreilly.html"><span style="font-family: Verdana,Arial,Helvetica,sans-serif;"><strong>TIM O&#8217;REILLY</strong></span></a><strong><span style="font-family: Verdana,Arial,Helvetica,sans-serif;"><br />
</span></strong></span><em><span style="font-size: xx-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Founder and CEO of O&#8217;Reilly Media, Inc.</span></em><strong><br />
<span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><img src="http://www.edge.org/documents/archive/images/oreilly100.jpg" alt="" width="57" height="80" /></span></strong><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><strong>I was skeptical of the term &#8220;social software&#8221;&#8230;.</strong></span><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">In November 2002, Clay Shirky organized a &#8220;social software summit,&#8221; based on the premise that we were entering a &#8220;golden age of social software&#8230; greatly extending the ability of groups to self-organize.&#8221;</span><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I was skeptical of the term &#8220;social software&#8221; at the time. The explicit social software of the day, applications like friendster and meetup, were interesting, but didn&#8217;t seem likely to be the seed of the next big Silicon Valley revolution.</span><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I preferred to focus instead on the related ideas that I eventually formulated as &#8220;Web 2.0,&#8221; namely that the internet is displacing Microsoft Windows as the dominant software development platform, and that the competitive edge on that platform comes from aggregating the collective intelligence of everyone who uses the platform. The common thread that linked Google&#8217;s PageRank, ebay&#8217;s marketplace, Amazon&#8217;s user reviews, Wikipedia&#8217;s user-generated encyclopedia, and CraigsList&#8217;s self-service classified advertising seemed too broad a phenomenon to be successfully captured by the term &#8220;social software.&#8221; (This is also my complaint about the term &#8220;user generated content.&#8221;) By framing the phenomenon too narrowly, you can exclude the exemplars that help to understand its true nature. I was looking for a bigger metaphor, one that would tie together everything from open source software to the rise of web applications.</span><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">You wouldn&#8217;t think to describe Google as social software, yet Google&#8217;s search results are profoundly shaped by its collective interactions with its users: every time someone makes a link on the web, Google follows that link to find the new site. It weights the value of the link based on a kind of implicit social graph (a link from site A is more authoritative than one from site B, based in part on the size and quality of the network that in turn references either A or B). When someone makes a search, they also benefit from the data Google has mined from the choices millions of other people have made when following links provided as the result of previous searches.</span><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">You wouldn&#8217;t describe ebay or Craigslist or Wikipedia as social software either, yet each of them is the product of a passionate community, without which none of those sites would exist, and from which they draw their strength, like Antaeus touching mother earth. Photo sharing site Flickr or bookmark sharing site del.icio.us (both now owned by Yahoo!) also exploit the power of an internet community to build a collective work that is more valuable than could be provided by an individual contributor. But again, the social aspect is implicit — harnessed and applied, but never the featured act.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Now, five years after Clay&#8217;s social software summit, Facebook, an application that explicitly explores the notion of the social network, has captured the imagination of those looking for the next internet frontier. I find myself ruefully remembering my skeptical comments to Clay after the summit, and wondering if he&#8217;s saying &#8220;I told you so.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Mark Zuckerberg, Facebook&#8217;s young founder and CEO, woke up the industry when he began speaking of &#8220;the social graph&#8221; — that&#8217;s computer-science-speak for the mathematical structure that maps the relationships between people participating in Facebook — as the core of his platform. There is real power in thinking of today&#8217;s leading internet applications explicitly as social software.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Mark&#8217;s insight that the opportunity is not just about building a &#8220;social networking site&#8221; but rather building a platform based on the social graph itself provides a lens through which to re-think countless other applications. Products like xobni (inbox spelled backwards) and MarkLogic&#8217;s MarkMail explore the social graph hidden in our email communications; Google and Yahoo! have both announced projects around this same idea. Google also acquired Jaiku, a pioneer in building a social-graph enabled address book for the phone.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">This is not to say that the idea of the social graph as the next big thing invalidates the other insights I was working with. Instead, it clarifies and expands them:</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Massive collections of data and the software that manipulates those collections, not software alone, are the heart of the next generation of applications.<br />
The social graph is only one instance of a class of data structure that will prove increasingly important as we build applications powered by data at internet scale. You can think of the mapping of people, businesses, and events to places as the &#8220;location graph&#8221;, or the relationship of search queries to results and advertisements as the &#8220;question-answer graph.&#8221;</span></p>
<p>The graph exists outside of any particular application; multiple applications may explore and expose parts of it, gradually building a model of relationships that exist in the real world.</p>
<p>As these various data graphs become the indispensable foundation of the next generation &#8220;internet operating system,&#8221; we face one of two outcomes: either the data will be shared by interoperable applications, or the company that first gets to a critical mass of useful data will become the supplier to other applications, and ultimately the master of that domain.</p>
<p>So have I really changed my mind? As you can see, I&#8217;m incorporating &#8220;social software&#8221; into my own ongoing explanations of the future of computer applications.</p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">It&#8217;s curious to look back at the notes from that first Social Software summit. Many core insights are there, but the details are all wrong. Many of the projects and companies mentioned have disappeared, while the ideas have moved beyond that small group of 30 or so people, and in the process have become clearer and more focused, imperceptibly shifting from what we thought then to what we think now.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Both Clay, who thought then that &#8220;social software&#8221; was a meaningful metaphor and I, who found it less useful then than I do today, have changed our minds. A concept is a frame, an organizing principle, a tool that helps us see. It seems to me that we all change our minds every day through the accretion of new facts, new ideas, new circumstances. We constantly retell the story of the past as seen through the lens of the present, and only sometimes are the changes profound enough to require a complete repudiation of what went before.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Ideas themselves are perhaps the ultimate social software, evolving via the conversations we have with each other, the artifacts we create, and the stories we tell to explain them.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Yes, if facts change our mind, that&#8217;s science. But when ideas change our minds, we see those facts afresh, and that&#8217;s history, culture, science, and philosophy all in one.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><br />
TIM O&#8217;REILLY is the founder and CEO of <a href="http://oreilly.com/" target="new">O&#8217;Reilly Media, Inc.</a>, one of the leading computer book publishers in the world. O&#8217;Reilly Media also <a href="http://conferences.oreillynet.com/" target="new">hosts conferences</a> on technology topics, including the the <a href="http://en.oreilly.com/web2008/public/content/home" target="new">Web 2.0 Summit</a>, the <a href="http://www.web2expo.com/" target="new">Web 2.0 Expo</a>, the <a href="http://en.oreilly.com/oscon2008/public/content/home" target="new">O&#8217;Reilly Open Source Convention</a>, and the <a href="http://en.oreilly.com/et2009/public/content/home" target="new">O&#8217;Reilly Emerging Technology Conference</a>. O&#8217;Reilly&#8217;s blog, the <a href="http://radar.oreilly.com/tim/" target="new">O&#8217;Reilly Radar</a>, &#8220;watches the alpha geeks&#8221;. </span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;"><a href="http://www.edge.org/3rd_culture/bios/oreilly.html">Tom O&#8217;Reilly&#8217;s Edge Bio page</a></span></td>
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<div><strong><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">GIN, TELEVISION, AND COGNITIVE SURPLUS<br />
A Talk By Clay Shirky</span></strong></div>
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<p class="Body2111" style="text-align: justify;" align="left"><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I was recently reminded of some reading I did in college, way back in the last century, by a British historian arguing that the critical technology, for the early phase of the industrial revolution, was gin.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">The transformation from rural to urban life was so sudden, and so wrenching, that the only thing society could do to manage was to drink itself into a stupor for a generation. The stories from that era are amazing—there were gin pushcarts working their way through the streets of London.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And it wasn&#8217;t until society woke up from that collective bender that we actually started to get the institutional structures that we associate with the industrial revolution today. Things like public libraries and museums, increasingly broad education for children, elected leaders—a lot of things we like—didn&#8217;t happen until having all of those people together stopped seeming like a crisis and started seeming like an asset.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">It wasn&#8217;t until people started thinking of this as a vast civic surplus, one they could design for rather than just dissipate, that we started to get what we think of now as an industrial society.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">If I had to pick the critical technology for the 20th century, the bit of social lubricant without which the wheels would&#8217;ve come off the whole enterprise, I&#8217;d say it was the sitcom. Starting with the Second World War a whole series of things happened—rising GDP per capita, rising educational attainment, rising life expectancy and, critically, a rising number of people who were working five-day work weeks. For the first time, society forced onto an enormous number of its citizens the requirement to manage something they had never had to manage before—free time.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And what did we do with that free time? Well, mostly we spent it watching TV.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">We did that for decades. We watched I Love Lucy. We watched Gilligan&#8217;s Island. We watch Malcolm in the Middle. We watch Desperate Housewives. Desperate Housewives essentially functioned as a kind of cognitive heat sink, dissipating thinking that might otherwise have built up and caused society to overheat.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And it&#8217;s only now, as we&#8217;re waking up from that collective bender, that we&#8217;re starting to see the cognitive surplus as an asset rather than as a crisis. We&#8217;re seeing things being designed to take advantage of that surplus, to deploy it in ways more engaging than just having a TV in everybody&#8217;s basement.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">This hit me in a conversation I had about two months ago. I&#8217;ve finished a book called <em>Here Comes Everybody</em>, which has recently come out, and this recognition came out of a conversation I had about the book. I was being interviewed by a TV producer to see whether I should be on their show, and she asked me, &#8220;What are you seeing out there that&#8217;s interesting?&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I started telling her about the Wikipedia article on Pluto. You may remember that Pluto got kicked out of the planet club a couple of years ago, so all of a sudden there was all of this activity on Wikipedia. The talk pages light up, people are editing the article like mad, and the whole community is in an ruckus —&#8221;How should we characterize this change in Pluto&#8217;s status?&#8221; And a little bit at a time they move the article—fighting offstage all the while—from, &#8220;Pluto is the ninth planet,&#8221; to &#8220;Pluto is an odd-shaped rock with an odd-shaped orbit at the edge of the solar system.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">So I tell her all this stuff, and I think, &#8220;Okay, we&#8217;re going to have a conversation about authority or social construction or whatever.&#8221; That wasn&#8217;t her question. She heard this story and she shook her head and said, &#8220;Where do people find the time?&#8221; That was her question. And I just kind of snapped. And I said, &#8220;No one who works in TV gets to ask that question. You know where the time comes from. It comes from the cognitive surplus you&#8217;ve been masking for 50 years.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">So how big is that surplus? If you take Wikipedia as a kind of unit, all of Wikipedia, the whole project—every page, every edit, every line of code, in every language Wikipedia exists in—that represents something like the cumulation of 98 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it&#8217;s a back-of-the-envelope calculation, but it&#8217;s the right order of magnitude, about 98 million hours of thought.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that&#8217;s 2,000 Wikipedia projects a year spent watching television. Or put still another way, in the U.S., we spend 98 million hours every weekend, just watching the ads. This is a pretty big surplus. People asking, &#8220;Where do they find the time?&#8221; when they&#8217;re looking at things like Wikipedia don&#8217;t understand how tiny that entire project is, as a carve-out of the cognitive surplus that&#8217;s finally being dragged into what Tim O&#8217;Reilly calls an architecture of participation.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Now, the interesting thing about a surplus like that is that society doesn&#8217;t know what to do with it at first—hence the gin, hence the sitcoms. Because if people knew what to do with a surplus with reference to the existing social institutions, it wouldn&#8217;t be a surplus, would it? It&#8217;s precisely when no one has any idea how to deploy something that people have to start experimenting with it, in order for the surplus to get integrated, and the course of that integration can transform society.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">The early phase for taking advantage of this cognitive surplus, the phase I think we&#8217;re still in, is all special cases. The physics of participation is much more like the physics of weather than it is like the physics of gravity. We know all the forces that combine to make these kinds of things work: there&#8217;s an interesting community over here, there&#8217;s an interesting sharing model over there, those people are collaborating on open source software. But despite knowing the inputs, we can&#8217;t predict the outputs yet because there&#8217;s so much complexity.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">The way you explore complex ecosystems is you just try lots and lots and lots of things, and you hope that everybody who fails fails informatively so that you can at least find a skull on a pikestaff near where you&#8217;re going. That&#8217;s the phase we&#8217;re in now.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Just to pick one example, one I&#8217;m in love with, but it&#8217;s tiny. A couple of weeks one of my students at ITP forwarded me a a project started by a professor in Brazil, in Fortaleza, named Vasco Furtado. It&#8217;s a Wiki Map for crime in Brazil. If there&#8217;s an assault, if there&#8217;s a burglary, if there&#8217;s a mugging, a robbery, a rape, a murder, you can go and put a push-pin on a Google Map, and you can characterize the assault, and you start to see a map of where these crimes are occurring.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Now, this already exists as tacit information. Anybody who knows a town has some sense of, &#8220;Don&#8217;t go there. That street corner is dangerous. Don&#8217;t go in this neighborhood. Be careful there after dark.&#8221; But it&#8217;s something society knows without society really knowing it, which is to say there&#8217;s no public source where you can take advantage of it. And the cops, if they have that information, they&#8217;re certainly not sharing. In fact, one of the things Furtado says in starting the Wiki crime map was, &#8220;This information may or may not exist some place in society, but it&#8217;s actually easier for me to try to rebuild it from scratch than to try and get it from the authorities who might have it now.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Maybe this will succeed or maybe it will fail. The normal case of social software is still failure; most of these experiments don&#8217;t pan out. But the ones that do are quite incredible, and I hope that this one succeeds, obviously. But even if it doesn&#8217;t, it&#8217;s illustrated the point already, which is that someone working alone, with really cheap tools, has a reasonable hope of carving out enough of the cognitive surplus, enough of the desire to participate, enough of the collective goodwill of the citizens, to create a resource you couldn&#8217;t have imagined existing even five years ago.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">So that&#8217;s the answer to the question, &#8220;Where do they find the time?&#8221; Or, rather, that&#8217;s the numerical answer. But beneath that question was another thought, this one not a question but an observation. In this same conversation with the TV producer I was talking about World of Warcraft guilds, and as I was talking, I could sort of see what she was thinking: &#8220;Losers. Grown men sitting in their basement pretending to be elves.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">At least they&#8217;re doing something.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Did you ever see that episode of Gilligan&#8217;s Island where they almost get off the island and then Gilligan messes up and then they don&#8217;t? I saw that one. I saw that one a lot when I was growing up. And every half-hour that I watched that was a half an hour I wasn&#8217;t posting at my blog or editing Wikipedia or contributing to a mailing list. Now I had an ironclad excuse for not doing those things, which is none of those things existed then. I was forced into the channel of media the way it was because it was the only option. Now it&#8217;s not, and that&#8217;s the big surprise. However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience it&#8217;s worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And I&#8217;m willing to raise that to a general principle. It&#8217;s better to do something than to do nothing. Even lolcats, even cute pictures of kittens made even cuter with the addition of cute captions, hold out an invitation to participation. When you see a lolcat, one of the things it says to the viewer is, &#8220;If you have some sans-serif fonts on your computer, you can play this game, too.&#8221; And that&#8217;s message—I can do that, too—is a big change.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">This is something that people in the media world don&#8217;t understand. Media in the 20th century was run as a single race—consumption. How much can we produce? How much can you consume? Can we produce more and you&#8217;ll consume more? And the answer to that question has generally been yes. But media is actually a triathlon, it &#8216;s three different events. People like to consume, but they also like to produce, and they like to share.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And what&#8217;s astonished people who were committed to the structure of the previous society, prior to trying to take this surplus and do something interesting, is that they&#8217;re discovering that when you offer people the opportunity to produce and to share, they&#8217;ll take you up on that offer. It doesn&#8217;t mean that we&#8217;ll never sit around mindlessly watching Scrubs on the couch. It just means we&#8217;ll do it less.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">And this is the other thing about the size of the cognitive surplus we&#8217;re talking about. It&#8217;s so large that even a small change could have huge ramifications. Let&#8217;s say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. The Internet-connected population watches roughly a trillion hours of TV a year. That&#8217;s about five times the size of the annual U.S. consumption. One per cent of that is 98 Wikipedia projects per year worth of participation.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I think that&#8217;s going to be a big deal. Don&#8217;t you?</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Well, the TV producer did not think this was going to be a big deal; she was not digging this line of thought. And her final question to me was essentially, &#8220;Isn&#8217;t this all just a fad?&#8221; You know, sort of the flagpole-sitting of the early early 21st century? It&#8217;s fun to go out and produce and share a little bit, but then people are going to eventually realize, &#8220;This isn&#8217;t as good as doing what I was doing before,&#8221; and settle down. And I made a spirited argument that no, this wasn&#8217;t the case, that this was in fact a big one-time shift, more analogous to the industrial revolution than to flagpole-sitting.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I was arguing that this isn&#8217;t the sort of thing society grows out of. It&#8217;s the sort of thing that society grows into. But I&#8217;m not sure she believed me, in part because she didn&#8217;t want to believe me, but also in part because I didn&#8217;t have the right story yet. And now I do.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she&#8217;s going back there to see if Dora is really back there or whatever. But that wasn&#8217;t what she was doing. She started rooting around in the cables. And her dad said, &#8220;What you doing?&#8221; And she stuck her head out from behind the screen and said, &#8220;Looking for the mouse.&#8221;</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">Here&#8217;s something four-year-olds know: A screen that ships without a mouse ships broken. Here&#8217;s something four-year-olds know: Media that&#8217;s targeted at you but doesn&#8217;t include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won&#8217;t have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan&#8217;s Island, they just assume that media includes consuming, producing and sharing.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">It&#8217;s also become my motto, when people ask me what we&#8217;re doing—and when I say &#8220;we&#8221; I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that&#8217;s what I&#8217;m going to tell them: We&#8217;re looking for the mouse.</span></p>
<p><span style="font-size: x-small; font-family: Verdana,Arial,Helvetica,sans-serif;">We&#8217;re going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, &#8220;If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?&#8221; And I&#8217;m betting the answer is yes. </span></td>
</tr>
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</table>
<ul>
<li>Or if you prefer try the <a href="http://www.demos.co.uk/projects/demospodcasts/blog/podcasthelloeverybody#12269">podcast from Clay Shirky&#8217;s talk at Demos</a> in mid July, which is a good listen.</li>
</ul>
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		<title>How to read your opponent to win in poker &amp; battle</title>
		<link>http://www.stuart-hall.com/2008/08/24/how-elite-poker-players-win/</link>
		<comments>http://www.stuart-hall.com/2008/08/24/how-elite-poker-players-win/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 17:27:37 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
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		<description><![CDATA[I read an interesting piece on today on how the very best poker players are always learning: &#8220;The line that separates a good poker player from a winning Poker player is the willingness to constantly learn, observe, and adapt.&#8221; What I also found interesting was the contradiction between perception and self-control: &#8220;Successful poker players survive [...]]]></description>
			<content:encoded><![CDATA[<p>I read an interesting piece on today on how the very best poker players <a href="http://blog.best-poker-site-reviews.com/poker-strategies/secrets-of-success-read-his-mind.html">are always learning</a>: &#8220;The line that separates a good poker player from a winning Poker player is the willingness to constantly learn, observe, and adapt.&#8221; What I also found interesting was the contradiction between perception and self-control: &#8220;Successful poker players survive because of self control and eyes that carefully read each opponent. Do not bother playing if you do not have self control and is impatient. You will only lose. Self control is about the art of suppressing your emotions so you can carefully analyze the exact situation you are in, which in turn, will help you make wise decisions.&#8221;</p>
<p>So it&#8217;s interesting that the ability to read &#8216;subtle signals&#8217; is now being recognised as a science with <a href="http://www.strategy-business.com/press/article/07307?pg=1">the help of latest technology</a>: &#8220;At the MIT Media Lab, Pentland leads a team of about a dozen researchers who have developed a range of small, wearable electronic devices that can easily and accurately gather the kinds of social data needed for such analyses. These devices track not just the physical location of the people who wear them, but also the finer details of a person’s movement— in effect, his or her body language — and several distinct features of his or her vocal behavior. And by taking note of people’s proximity to others and the patterns of their movement, the team can foster new insights into collective human behavior: the subtle differences between effective and ineffective teams, and the structures and incentives that either improve or block collaboration.&#8221;</p>
<p>OK, but poker players aren&#8217;t going to purchase the services of the MIT Media Lab, though you never know, maybe the Media Lab staff use their expertise to play poker? After all it&#8217;s not the first time academics have used their knowledge to beat the house, though that&#8217;s previously been using maths systems. Specifically, as it says in Wikipedia the MIT Blackjack Team, a group of students and ex-students from the <a title="Massachusetts Institute of Technology" href="http://en.wikipedia.org/wiki/Massachusetts_Institute_of_Technology">Massachusetts Institute of Technology</a>, Harvard Business School, Harvard University, and other leading colleges utilized card-counting techniques and more sophisticated strategies to beat <a title="Casino" href="http://en.wikipedia.org/wiki/Casino">casinos</a> at <a title="Blackjack" href="http://en.wikipedia.org/wiki/Blackjack">blackjack</a> worldwide. The team and its successors operated from 1979 through the beginning of the 21st century.</p>
<p>That said what can the best poker players do to follow through on the need to &#8220;constantly learn, observe, and adapt&#8221;? If they wish to raise their game through greater perception of their opponent, not simply the maths of the cards, what is there available to help? Well I for one am interested as greater perception is one attribute I have worked hard to progress. Instead of emotional self-control I am more focused on &#8216;balance&#8217;, or staying cool, which is certainly required at the poker table. But what I have come across that reminds me of the need to learn, observe and adapt is the the theories of Colonel John Boyd:</p>
<p><em>Boyd hypothesized that all intelligent organisms and organizations undergo a continuous cycle of interaction with their environment. Boyd breaks this cycle down to four interrelated and overlapping processes through which one cycles continuously:</em></p>
<ul>
<li><em>Observation: the collection of <a title="Data" href="http://en.wikipedia.org/wiki/Data">data</a> by means of the <a title="Sense" href="http://en.wikipedia.org/wiki/Sense">senses</a></em></li>
<li><em>Orientation: the analysis and synthesis of data to form one&#8217;s current <a title="Mind" href="http://en.wikipedia.org/wiki/Mind">mental</a> perspective</em></li>
<li><em>Decision: the determination of a course of action based on one&#8217;s current mental perspective</em></li>
<li><em>Action: the physical playing-out of decisions</em></li>
</ul>
<p>Sound useful? If you are an elite poker player and want to know more read this blog post <a href="http://www.powerseductionandwar.com/archives/ooda_and_you.phtml">&#8216;OODA and you&#8217;: </a>&#8220;These are ruthless times, &#8221; it concludes.</p>
<p><a title="My in a tank with a grin on my face by stuarth666, on Flickr" href="http://www.flickr.com/photos/glendinning/2792965841/"><img src="http://farm4.static.flickr.com/3189/2792965841_e585715501_m.jpg" alt="My in a tank with a grin on my face" width="240" height="163" /></a></p>
<p><em>Me riding a tank in 1994, smiling.</em></p>
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		<title>The two productions of knowledge paper</title>
		<link>http://www.stuart-hall.com/2008/06/18/the-two-productions-of-knowledge-paper/</link>
		<comments>http://www.stuart-hall.com/2008/06/18/the-two-productions-of-knowledge-paper/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 10:51:23 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
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		<description><![CDATA[TOWARDS A WORKING NON-LINEAR SCIENCE OF EMPOWERMENT   Stuart  G. Hall, m-power   A paper for presentation during the Ninth Annual International Conference of the Society for Chaos Theory in Psychology and the Life Sciences in Berkeley, California, July 23-26, 1999   Abstract: This paper is based on the believe that people have an intuitive [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt; TEXT-ALIGN: center" align="center"><strong><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">TOWARDS A WORKING NON-LINEAR SCIENCE OF EMPOWERMENT</span></strong></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt; TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt; TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Stuart<span>  </span>G. Hall, m-power</span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt; TEXT-ALIGN: center" align="center"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><strong><em><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">A paper for presentation during the Ninth Annual International Conference of the Society for Chaos Theory in Psychology and the Life Sciences in Berkeley, California, July 23-26, 1999</span></em></strong></p>
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<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Abstract: </span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">This paper is based on the believe that people have an intuitive ‘chaos’ understanding of the world in which they live. This understanding is comparable to non-linear science.<span>  </span>“The two productions of knowledge differ only in their argumentation premises, methodology, and consequently in their distinct manners &#8211; both valid &#8211; of reading the world.” (1) </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">Educationalist Paulo Freire found that by teaching illiterate people using a theory and action based on love, they learned to read and write by overcoming the cause &#8211; powerlessness. I have harnessed Freire’s approach in developing a non-linear science of empowerment based on people’s intuitive ‘chaos’ understanding. The aim is to help people to overcome their fears and lack of confidence.</span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">Keywords:</span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"> chaos, consciousness, empowerment, envionment, love, metaphor, non-linear science.</span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">CONTACT INFORMATION: Stuart G. Hall, 12 Cross Rd, Leicester, UK LE2 3AA; Tel: 00 +44 (0)116 2707586.<span>  </span>e-mail: stuarth@dircon.co.uk<span>  </span>www.m-power.org.uk</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><strong><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Introduction</span></span></strong></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">“The deepest error of modern biology is the entrenched belief that organisms interact only with other organisms and only adapt to their material environment. This is as wrong as believing that the people of a village interact with their neighbours but merely adapt to the material conditions of their cottages. In real life, both organisms and people change their environment as well as adapting to it.” (5) </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">In ideal terms people are equal to other organisms in the ability to change the environment.</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"> <span style="COLOR: black">We are different from other organisms, from animals, by virtue of our consciousness. We are different from other people for the same basic reason. </span>The problem is that the environment in which we live is organised according to need, not love. Consequently we can easily grow up in an environment colonised by contradictory values. For example Darwin in his ‘Descent of Man’ attempts to confront the contradicatory values of Victorian England by arguing that human evolution is based on love. (6)</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">All people have the ability to change their environment, but not equally. While ‘most people’ appear to simply adapt in order to survive, conversely: “The educated individual is the adapted person, because she or he is better ‘fit’ for the world.” (5) Both have been colonised by the values of the powerful, argues Freire, utlising psychiatrist Franz Fanon’s observations of the effects of French colonisation in Algeria (6).</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"><span> </span></span></p>
<p class="MsoNormal"><strong><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Understanding is Survival</span></span></strong></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">The idea that there could be a people’s knowledge substantially equivalent to educated knowledge is acknowledged by Edwin Lazlo in terms of “the growing convergence between the mystical worldview (predominantly, but by no means exclusively Eastern) and the emerging paradigm of reality among scientists at the cutting edge of contemporary knowledge&#8221;. (7) It is rare to find anyone arguing this kind of equivalence in the West, and for good reason, the colonisation of consciousness by the values of need and knowledge has had longer to run: “European mathematics is mathematics: all other mathematics is anthropology. That explains why this other mathematics belongs to what has been called ethnoscience.” (19) Consequently people’s collective silence is correlated with stupidity, when it is first and foremost an adaptive response to an environment where people perceive they do not have a ‘voice’. </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Labov makes this point in his study, <span style="text-decoration: underline;">The Logic of Nonstandard English</span> in refuting educational psychologists who argued that Black speech patterns were unable of logically (logic=linear=standard) expressing abstract concepts. He examines a statement about the non-existence of heaven by a boy called Larry to illustrate his point:</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Non-linear:</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">“’Cause you see. doesn’ nobody really know that it’s a God, </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">y’know, ‘cause I mean I have seen black gods, pink gods, white gods. all </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">color gods, and don’t nobody know it really a God. An’ when they be sayin’</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">if you good, you goin’ t’heaven, tha’s bullshit, ‘cause you ain’t goin’ to no</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">heaven, ‘cause it ain’t no heaven for you to go to.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Linear:</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">1 Everyone has a different idea of what God is like.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">2 Therefore nobody really knows God exists.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">3 If there is a heaven, it was made by God.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">4 If God doesn’t exist he couldn’t have made heaven.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">5 Therefore heaven doesn’t exist.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">6 You can’t go to somewhere that doesn’t exist.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">That is an example of non-linear understanding in expressing an abstract concept.<span>  </span>If you need more proof of people’s intuitive understanding of chaos, of its equivalence to knowledge, how about in survival? An example of what I’m trying to say is provided by a recent study of drug users from the late 1970’s New York, and their response to the emergence of a fatal new illness:</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">“In the period from 1976 to the early 1980’s, seroprevalence in New York rose from zero to about 50%&#8230;The epidemic then entered a period of dynamic stabilization&#8230;Although mathematical models have suggested network saturation may have been an important part of the stabilization process (Blower, 1991), the sociometric analysis of drug injectors’ networks conducted during the research for this volume suggest that the extent of network saturation may have been quite limited.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">“Behaviour change probably made a major contribution to the stabilization of seroprevalence. In spite of a popular image that would suggest that either “slavery to their addiction” or “hedonistic, selfish personalities that ignore risks and social responsibility,” drug injectors in New York (and indeed, throughout the world) have acted both to protect themselves and others against the AIDS epidemic. Thus, by 1984, before there were any programs other than the mass media to inform them about AIDS or to help to protect themselves, drug injectors in New York were engaged in widespread risk reduction&#8230;Furthermore, observations on the street confirmed this by showing that drug dealers were competing with others for business by offering free sterile syringes along with their drugs as AIDS-prevention techniques.” (10)</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Understanding unpredicatability is key to survival.<span>  </span>&#8220;Case study after case study of the human rather than the chemical level reveals our capacity &#8211; by no means 100% reliable, but to a higher degree than present chaos theory dictates &#8211; to predict the future in situations of extreme instability.&#8221; (11)<span>  </span></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"><span> </span></span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Before the advent of meterology people’s understanding of the unpredicatbale behaviour of weather was key to the success of their harvest, and hence their survival. Fifty years ago a panel of US scientists was set up to examine the validity of 153 traditional weather sayings: “The panel found that at least 80 of them were sound. The early weather forecasters had come to the same conclusions about what they saw in the sky as have today’s experts with modern knowledge and scientific principles to help them.” (14)<span>  </span>Typically people’s understanding is expressed in metaphor &#8211; a powerful tool in simply communcating the principle that simple laws can result in complex results for example (15: schroder-quote in previous text): </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">“For want of a nail, the shoe was lost; For want of a shoe, the horse was lost;</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">For want of a horse, the rider was lost; For want of a rider, the battle was lost;</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">For want of a battle, the kingdom was lost!”(Gleick)</span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal" style="MARGIN-LEFT: 42.55pt"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><strong><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Towards a working non-linear science of empowerment</span></span></strong></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Non-linear empowerment works by working with people’s understanding of chaos and change, often understood in spiral metaphor:<span>  </span>“</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">The desert is not a circle. It is a spiral. When we have passed through the desert, nothing will be the same<span style="COLOR: black">.” (18) In other words: </span>&#8220;The psychology of the mature human being is an unfolding, emergent, oscillating spiraling process marked by progressive subordination of older, lower-order behavior systems to newer, higher-order systems as man&#8217;s existential problems change.&#8221; (19)</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">As an example of how non-linear empowerment<span>  </span>would work in practice I provide the following model I designed where the goal is to supporting consumer group leaders: </span></p>
<p class="MsoNormal" style="MARGIN-RIGHT: -2.9pt"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal" style="MARGIN-RIGHT: -2.9pt"><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Non-linear empowerment </span></span><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">for self- help/consumer-run services</span></span></p>
<p class="MsoNormal" style="MARGIN-RIGHT: -2.9pt"><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"><span style="TEXT-DECORATION: none"> </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm -2.9pt 0pt 7.1pt; TEXT-INDENT: -7.1pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">1 Strengthen consumer group leaders by empowering them with greater self-confidence.</span></p>
<p class="MsoNormal" style="MARGIN: 0cm -2.9pt 0pt 7.1pt; TEXT-INDENT: -7.1pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">2 Support and strengthen consumer group leaders by enabling them to use those new found skills and confidence to help empower individuals greater self-confidence regardless of gender, race, sexual orientation, age etc.</span></p>
<p class="MsoNormal" style="MARGIN: 0cm -2.9pt 0pt 7.1pt; TEXT-INDENT: -7.1pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">3 Promote greater individual participation in groups at all levels as a result of individual empowerment.</span></p>
<p class="MsoNormal" style="MARGIN: 0cm -2.9pt 0pt 7.1pt; TEXT-INDENT: -7.1pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">4 Enable groups to participate more widely in their communities, encouraging further individual self-empowerment with the support of group leaders.</span></p>
<p class="MsoNormal" style="MARGIN: 0cm -2.9pt 0pt 7.1pt; TEXT-INDENT: -7.1pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">5 Support efforts to change communities’ perceptions/actions regarding people with experience of mental distress, and in encouraging reflection on their own experience.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">I believe Paulo Freire’s pedagogic model based on love is useful here, as he emphasises the<span>  </span>importance of ‘student’ and ‘teacher’ working on an equal level &#8211; despite their obvious differences in power. To paraphrase Freire, both must be ‘co-intentional’, as both are subjects in the task of unveiling reality (21).</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">References</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">(1) </span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">Freire, <span style="text-decoration: underline;">Pedagogy of Hope,</span> chap 6. Or to put it in more intuitive language: &#8220;These peasants know more than we do.&#8221;.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">(2) Lazlo, <span style="text-decoration: underline;">The Whispering Pond</span>, Foreward. &#8220;Perhaps the most significant development in recent times&#8230; is the growing convergence between the mystical worldview (predominantly, but by no means exclusively Eastern) and the emerging paradigm of reality among scientists at the cutting edge of contemporary knowledge .&#8221;<span>  </span>For mystic I use the phrase intuitive chaos understanding &#8211; a phenomena hidden to most academics in the West because they have been educated to see the world along linear lines.<span>  </span>Not surprisingly therefore the orientation of current non-linear psychology is ‘top-down-linear’, as its aim is essentially improved control of the human environment, rather than to attempt to work with it.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">3.<span>  </span>Hall, </span><span style="text-decoration: underline;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'">Chaos &amp; Love: A non-linear model of empowerment in philosophy and action for self- help/consumer-run services/programs,</span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"> workshop to be presented at the International Association of Psychosocial Rehabilitation Services Conference, Washington, May 2000.</span></p>
<p class="MsoNormal" style="MARGIN-RIGHT: -2.9pt"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Loye, Darwin’s Lost Theory: A New Grounding For The Chaos Revolution</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Introduction</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">1. See ‘Chaos and Crime’, T.R.Young, in ‘Chaos, Criminology and Social Justice: The New Orderly (Dis)Order, Ed. by Dragan Milovanovic, 1997 for the inspiration for this distinction. (SPIS 364)</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">2. ‘A Way of life for Agnostics,’ James Lovelock, Gaia Circular, Summer 1999.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">3. See Eric Fromm, ‘The Art of Loving’.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">4. Paulo Freire, Pedagogy of the Oppressed; Pedagogy of Hope.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">5. ibid, Pedagogy of the Oppressed.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">6. Franz Fanon, Wretched of the Earth</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">7. See my web site: www.m-power.org.uk for further proof. The web designer was my father, Dr Bob Hall. </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">People’s Knowledge</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">8. The Logic of Nonstandard English, William Labov: cited in Sociology: Themes and Perspectives: M.Haralambos/R.M.Heald.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">9. Paulo Freire, Pedagogy of Hope.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">10. Friedman SR, Curtis R, Neaigus A, Jose B, Des Jarlais DC, ‘Social Networks, Drug Injectors’ Lives, and HIV/AIDS,’ 1999. New York, Kluwer/Plenum.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">11. James Gleick, ‘Chaos: Making a New Science.’</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">People’s knowledge of chaos: ‘It’s raining by planets’</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">12. Jonathan Wilshere, Leicestershire Weather Sayings, 1980.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">13. Ibid.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">14. Weather Wise, Reader’s Digest<span>  </span>publication, 1980. Folk sayings even recognise the dangers of correlation: “The moon and the weather may change together, But change of the moon does not change the weather,” in W.G.Willis Watson, ‘Calendar of Somerset Customs, Superstitions, Weather Lore &amp; Popular Sayings’’, 1920.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">17. Jonathan Wilshere, Leicestershire Weather Sayings, 1980.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'"> </span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">Interaction between the two sets of chaos knowledge.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">18. Ervin Laszlo, The Whispering Pond: A personal guide to the emerging vision of science. I include ‘people’s knowledge’ with the mystical, and in connecting it with Freire’s point about people’s knowledge contained in metaphor, it is worth citing Julien Green, “Suite Anglaise,’ 1972: “It is tempting to believe that mystics lack intellectual clarity, and that they easily confuse one thing with another. It is the symbolism they use which explains this mistaken view: a careful reading of the writings of the saints dealing with their visions, shows that once the transition is made from the tangible to the symbolic world, they never mix their images, but consistently adhere to the proportions they have chosen. Why is this? The answer is these images are the exact representation of the truth which they contemplate. In fact no-one is more precise than a mystic, and the mystic is not a dreamer.”</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">19. Thomas Crump, ‘The Anthropology of Numbers’, 1990.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">20. Jurgen Habermas makes a call for an equal discourse in his philosophic writings. However, his idealistic approach fails to recognise the material &amp; power differences between participants. CHECK.</span></p>
<p class="MsoNormal"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Century Gothic'">21. Paulo Freire, Pedagogy of the Oppressed.</span></p>
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