I had a concept for an internet reality show yesterday. It’s really just for fun but it goes like this. You set up an online community for people who are interested in the show. They get to hear what happens within a real household via a blog text-type update. They can send in suggestions for [...]
Even though its traffic is down, Hunch says new user registrations have risen dramatically recently. And as more users register, Hunch says its recommendation engine keeps getting smarter. Barely more than two months ago, Hunch began requiring visitors to register/login to use the site. In doing so, all Hunch visitors were required to answer the [...]
Thinking about community engagement it’s interesting to think that your online competitors, who have built a viable community, are effectively building a barrier to entry. And could the new recommendations engine from Hunch’s Caterina Fake be such a barrier in social commerce, as reported in the latest edition of Wired US?
Have you read the new report ‘Your Brand: At Risk or Ready for Growth?’ from social search specialists Alterian which argues that the world of online marketing means big changes in terms of delivering individualized marketing to consumers? Check it out here: Brands at risk (pdf, 1mb). I was interested in the points made (jump [...]
I spotted this via Twitter this morning – a bill of privacy rights for Facebook folks, and social network users in general: Proposed by the Electronic Frontier Foundation: “Social network services must ensure that users have ongoing privacy and control over personal information stored with the service. Users are not just a commodity, and their [...]
It’s three years since Mark Zuckerberg proclaimed the power of the social graph? Well its certainly progressed from the 24 million active users it had it May 2007. Here’s what he said, as reported by ZDNet on the subject. Interesting to note that Ning has had a few problems since then, shedding its free service to most users, while Gina Bianchini has left the company – I guess that’s freedom for you..
Love this video from Hubspot dramatizing the value of inbound marketing. But then in the face-off on the dance floor Alterian do a mean rap about their SM2 social media monitoring product:
It’s been claimed that customers are three times more likely to buy when engaged in community1. So here are three connected thoughts on how to make and lose money from your online community I’ve come across over the long weekend, following on my recent post around the tricky issue of monetizing your community. That last [...]
If you’re attending Internet World 2010 today (twitter hashtag #iwexpo) look out for the Salesforce-inspired guerilla marketing protest from Rackspace – “No need for inhouse servers”. And inside Earls Court 2 you should go talk to the friendly team behind new the hosted online community from zingzam, at stand E8150. They made a big impression [...]
