During a recession social applications such as communities, social networking sites and word-of-mouth marketing will prove worthwhile because they depend not on a diminishing ad budget, but on an abundant resource: customers, so says the new Awareness report which in turn quotes Forrester Research:
“Conventional wisdom says that experimental media get cut in tough economic times. But [...]
Stuart Glendinning Hall
Social software —
Category Archives: Social software
Customers + social networking = value/recession
Social networking – good for small business?
The internet is a “giant cocktail party”, according to business expert Seth Godin. Here, he gives his take on whether sites like Twitter and Facebook matter to your business (clue: a lot of networking on the web is low value; help yourself by helping others = good networking). Watch other videos with Seth Godin and [...]
Blogging or sharing?
Which generic term for services like Twitter do you prefer?
“‘Microblogging’ is the industry standard term for applications like Twitter, Plurk, Pownce, Jaiku, but many see it as inaccurate and too ‘inside baseball’. We prefer ‘microsharing’ which reflects the nature a little more accurately, and isn’t as off-putting to ‘non web2.0′” (Laura Fitton, of Pistachio Consulting).
I hear [...]
Just. Use. Youtube.
Love this practical blog from Delib on the merits of using Youtube, who many moons ago I shared a coffee with in Covent Garden:
It’s becoming a bit of a mantra round here, but time and again we’re telling clients to use Youtube for their video content, unless they’ve got a genuine reason for not doing (such as [...]
How the very best web 2.0 people think
While web 2.0 senior positions often appear slanted towards technical expertise, I believe there’s a strong argument for clients to consider people who’s strengths are grounded in a deep understanding of how web 2.0, online communities and social networking works, as this is what brings in the business. IT skills come second to that.
IT people [...]
How to think out of the 2.0 box
Hmm, looks interesting..thanks David.
A basic two-by-two matrix can be the key to quantifying the risks and opportunities that are bundled together under the banner of web 2.0, says David Bowen.
At a conference for corporate web managers a few months back delegate after delegate muttered that they were thoroughly fed up with web 2.0. It may [...]
The future is orange
A Demos report (funded by Orange) published today 29 October argues that social networking sites could help companies beat the recession (report pdf).
I liked this extract from the report: “Consultancy firm McKinsey has studied the importance of social or employee networks for businesses. They found in their research that ‘the formal structures of companies… don’t explain how most of [...]
It’s not rocket science
I pride myself on working *with* people, rather than doing things *for* them; it is the essence of user-led web 2.0 strategy & practice, no? (My twitter today)
For example see Gartner report on social networks and public policy which underlines the importance of this for buidling communities online: “Di Maio warned that if the public [...]
Social Media vs Knowledge Management, debated
Social Media vs. Knowledge Management: A Generational War
And my comment on the blog post:
Thanks, great blog post and insightful comments. I can see what is meant by a war between KM & SM better from this discussion, as often the reality is disguised.
I’ve learned the hard way, for example in campaigning media, that the key cultural [...]
Charlie does surf
Hmm, the US military gets the value of social networking to discover expertise. Extract from Guardian article below:
In simple terms, iLink is a machine learning-based system that models users and content in a social network and then points the user to relevant content.
The team developed the basic social networking technology, which combines workflow and analytics. [...]