I had a concept for an internet reality show yesterday. It’s really just for fun but it goes like this. You set up an online community for people who are interested in the show. They get to hear what happens within a real household via a blog text-type update. They can send in suggestions for [...]
Even though its traffic is down, Hunch says new user registrations have risen dramatically recently. And as more users register, Hunch says its recommendation engine keeps getting smarter. Barely more than two months ago, Hunch began requiring visitors to register/login to use the site. In doing so, all Hunch visitors were required to answer the [...]
Thinking about community engagement it’s interesting to think that your online competitors, who have built a viable community, are effectively building a barrier to entry. And could the new recommendations engine from Hunch’s Caterina Fake be such a barrier in social commerce, as reported in the latest edition of Wired US?
Have you read the new report ‘Your Brand: At Risk or Ready for Growth?’ from social search specialists Alterian which argues that the world of online marketing means big changes in terms of delivering individualized marketing to consumers? Check it out here: Brands at risk (pdf, 1mb). I was interested in the points made (jump [...]
It’s been claimed that customers are three times more likely to buy when engaged in community1. So here are three connected thoughts on how to make and lose money from your online community I’ve come across over the long weekend, following on my recent post around the tricky issue of monetizing your community. That last [...]
If you’re attending Internet World 2010 today (twitter hashtag #iwexpo) look out for the Salesforce-inspired guerilla marketing protest from Rackspace – “No need for inhouse servers”. And inside Earls Court 2 you should go talk to the friendly team behind new the hosted online community from zingzam, at stand E8150. They made a big impression [...]
As I understand it what Dr Michael Wu saying in his most recent blog is that using social network analysis (SNA) to find the right influencers to influence target users’ purchasing decisions (bearing in mind the value of the targets’ first online activity around a product as the indicator when to start the persuasion process) [...]
Nice to hear from the BCS about Drupal 7, with more content making it slower but more safely scalable. By all acounts it should have been delivered before now, but because of lack of contributors it’s slowed right down – wonder if any UK-based Drupal developers are helping out in this respect?
It’s a standard part of community manager jobs specs to say that part of their role is to identify ‘influencers’ such as key bloggers in a particular sector. For example working at the ICAEW as the community manager I worked with Denis Howlett, a key influencer in the accounting and IT sector. But what I [...]
In between freelance contracts I’ve been trying to come up with a neat summary of my skills & experience to sell to potential new clients/employers, and came up with the following ‘dirty dozen’. What are yours?
