Sounds interesting..
Federated Media Publishing (FM), a next-generation media and publishing company, (yesterday 15 October) unveiled the beta version of its much-anticipated Conversational Marketing (CM) Toolbox. The CM toolbox is the industry’s first open conversational marketing measurement platform for tracking and analyzing conversational marketing campaigns.
The beta version is available exclusively for select FM customers including American [...]
Stuart Glendinning Hall
Social software —
Category Archives: Social software
Conversational Marketing (CM) Toolbox
Dear AOL Journals user
Since AOL was kind enough to send this to me in error I thought I’d share it with the world:
Dear AOL Journals user,
As we wrote in an e-mail on Sept. 30, AOL® Journals will permanently shut down on Oct. 31. It’s never an easy decision to shut down a feature, especially one like AOL Journals [...]
Facebook for suits?
Instructions for the pefect online community strategy review:
First read recent Economist piece titled ‘Facebook for suits’.
Then consider the risks involved in setting up an online community (many will fail).
Finally, reflect on why community/social networking sites are missing their mark (mark to market, pun intended).
IT Counts open to the public
The ICAEW’s IT Counts website is now open to the public. It’s already won a Web 2.0 Strategies award, and is shortlisted for the 2008 Accountacy Age Awards. Be interesting to see what kind of demographic visitor profile it attracts with its focus on accountancy, IT and business with topics ranging from better use of MS Excel (did [...]
Maybe accuracy is the next thing we will all search for
Social networking sites are increasing in popularity and web surfers care more about politicians’ image than their policies, according to a new study.
Bill Tancer, general manager of global research at Hitwise, has been studying internet usage patterns and found that social networking sites are receiving more and more hits, particularly in the 18 to 24 [...]
IBM to launch social networking center
I see IBM are working with Dow Jones and Thomson Reuters’ healthcare arm on a new web 2.0 software center in the US. Nice, I used to work with Thomson Reuters’ healthcare arm in the UK (with the affable Jeremy Snelling) and talked with them on improving their data feed for Medicexchange.com. Now I’m working [...]
Twitter is Growing Like Crazy: Up 422% in 12 Months
Thanks to Mashable
September 16, 2008 - 2:09 pm PDT - by Adam Ostrow 3 Comments
The latest numbers are in, and Twitter is apparently growing at a torrid pace. According to stats just released from Nielsen Online, Twitter recorded 2.3 million unique visitors in August (US-only), an increase of 422% from the same period last year.
Moreover, [...]
Talk amongst yourselves: inviting users to participate in online conversations
International Conference on Intelligent User Interfaces
“Many small online communities would benefit from increased diversity or activity in their membership. Some communities run the risk of dying out due to lack of participation. Others struggle to achieve the critical mass necessary for diverse and engaging conversation. But what tools are available to these communities to increase [...]
“It’s amazing how the little things matter”
13 mins 57 secs into Scoble’s video interview on the new Facebook design with Facebook’s Mark Slee he asks my favourite kinda question; essentially ‘what are the small things that you guys have done, that might be unexpected, that others don’t bother to do?’ Mark looks kinda like he’s not been asked that before (15:05). Hey, ‘it’s [...]
The value of online communities
Deloitte’s Service Study on value of online communities: Tribalization of business study.
Critique of value of communities: Companies learn online communities are often a waste, Deloitte doesn’t.