Comments for @stuartgh

Comment on Who are the influencers? by Telligent in the News

Telligent in the News — Tue, 09 Mar 2010 23:05:30 +0000

Who are the Influencers?…

Inspired by recently viewing our webinar, "Discovering Your Influential Users: Increasing Community…

Comment on Telligent Community is on the move! by @stuartgh - Who are the influencers?

@stuartgh - Who are the influencers? — Tue, 09 Mar 2010 19:22:58 +0000

[...] back to valuing social networks, and who are influencers following listening to a Telligent webinar on tracking influencers, I found the following quote from a recent GoViral report [...]

Comment on Valuing online networks – location vs connections by @stuartgh - Social networking ability & field sense

@stuartgh - Social networking ability & field sense — Fri, 05 Mar 2010 10:36:35 +0000

[...] tweet today (above) follows my last blog post on the importance of location, rather than the number of connections, in determining an individual’s influence: “we [...]

Comment on Finally a Boyd conference by @stuartgh - Connecting Facebook status updates and fighter pilot tactics

@stuartgh - Connecting Facebook status updates and fighter pilot tactics — Wed, 03 Mar 2010 17:53:13 +0000

[...] here’s my question. What would happen if you applied fighter pilot military strategist John Boyd’s concept of “the decision cycle or OODA Loop, the process by which an entity (either [...]

Comment on Valuing online networks – location vs connections by Stuart Hall

Stuart Hall — Wed, 03 Mar 2010 17:39:36 +0000

Hi Matthew, thanks for your points about the need for social network strategy based on thorough data-based analysis & planning.

My experience of organization’s approach to social media strategy is that they want something that, like software, works out of the box. Just ‘plugin and play’ if you like.

Problem is that each organization is different, audiences are different, and so you need to undertake the initial work you outline. So often this essential preparatory work, even at the most basic level, comes after the event.

My latest hunch to creatively help in this respect would to come up with some social networking ‘heuristics’ – rule of thumbs that you can use to sense check the results of the analysis and strategy. I created a heuristic for community management which focused on the ratio between readers and contributors, and how they might help guide online development. I’m wondering if there’s a set of heuristics for social networking which provide similar tools for organizations to help them engage successfully with social networks.

Comment on Valuing online networks – location vs connections by Matthew Lees

Matthew Lees — Wed, 03 Mar 2010 17:18:12 +0000

Stuart – I missed that report. Thanks for sharing some thoughts on it.
To me, it all speaks to the fact that different people are after different things, and that it’s important to take a step back to gain some understanding of social network dynamics (not to the Ph.D. level, but to some degree of fluency) and come up with a strategy to get where you want to go. I’m seeing that there’s a rush to do things, and that organizations aren’t taking the time to do some analysis and data-based strategic planning. Is that your sense as well?

Comment on Connecting Facebook status updates and fighter pilot tactics by Stuart Hall

Stuart Hall — Fri, 26 Feb 2010 13:00:52 +0000

By way of neat concidence, the day following this post, on 23 February, Facebook secured a patent for its news feed. Initial analysis by Mashable: http://mashable.com/2010/02/25/facebook-news-feed-patent/

Comment on Measuring E2.0: evolution of Hello.bah.com by Stuart Hall

Stuart Hall — Wed, 17 Feb 2010 09:02:40 +0000

Link to The Evolution of Hello.bah.com (pdf) slides now fixed (thanks to Google Analytics for spotting that issue).

Comment on #otscampaign to you by Public Sector Tenders

Public Sector Tenders — Thu, 11 Feb 2010 01:09:59 +0000

Public Sector Tenders…

I wish I had read this article last month, it would have made my job easier…

Comment on Accenture’s three tips to successful monetization by Tweets that mention @stuartgh - Accenture’s three tips to successful monetization -- Topsy.com

Tue, 09 Feb 2010 19:42:57 +0000

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