It occurred to me today that perhaps the most commercially important on the subject of the relevance of growth hacking to traditional business, a piece in Harvard Business Review by pricing guru Rafi Mohammed which examines the popular ‘ridesharing’ startup service Uber, and its growth hacking style approach to pricing and whether that works or not in the marketplace (he suggests it needs some serious tweaking). But rather than focus on Uber… Continue reading
A great list of rising startups from Mashable, highlighted for the creative ‘geekfest’ that is SXSWi 2014; I’ve just numbered them for you so you can more easily spot the one you want to follow. For me its #11, based in London, its YPlan.
- Mulu, a company that currently offers ad plugins that allow products to be bought directly on a webpage. Mulu was started
Growth hacking is usually known as the sweet spot where engineering and marketing meet, where coding and customers combine to great effect. Or to put it another way, “a growth hacker lives at the intersection of data, product and marketing”.
I thought I’d start a post with a few collected #thinslicing hacks, rather than randomly post them to Twitter and get lost in a sea of noise. Anyhow…
University of Life (UOL) hack: you only see the cause of a problem, after you’ve solved the problem, without knowing what the cause of the problem was exactly. At college they teach you you need to discover the cause, then apply… Continue reading
I posted up MacGuffin on the ideas platform Toucan today, with a nice summary I wanted to share, with the benefit of some additional links:
An app to share whatever comes into your head after you’ve seen a film!
MacGuffin is all about creating connections in a film you watch, the more trivial the better!
Calling on Britain’s army of self-employed and micro business owners to back his mission, Tony Robinson OBE has set himself the task of stopping the ‘corporate thieves’ who receive billions of pounds worth of government contracts, funding and support while giving a raw deal to their suppliers, their local communities and, often, their workforce and customers too.
Robinson cites the desperation of business owners that cannot afford to refuse… Continue reading
The aim of a ‘customer discovery’ plan for a start-up is to:
- Test your hypothesis about what is the customer problem we are trying to solve
- Test if the your concept or app/website feature set solve that problem
Therefore the aim is firstly to find out from customers what the problem is regarding support to help turn their ideas/skills into creative/business reality.
In other words ideally with a start-up you would create a… Continue reading
FULL SVC2UK CEO 100 CLUB 2013 LIST
There you go. What do you think? Certainly the only one of the bunch I have any understanding of is onefinestay, the self-styled ‘unhotel’. It’s a bit of a shame onefinestay didn’t hire my lovely Shirley as their accountant, when she applied to work there recently, as I might have been able to contribute a few helpful ideas for free! Not to… Continue reading
And many thanks to Sony EU for training me on understanding performance marketing. It should prove invaluable in startup marketing, where its key to the success or failure of new entrepreneurial and creative ventures!
A point worth making about MacGuffin that sets it apart from the normal movie review is that its designed for ppl who love movie trivia who spot trivia and want to share that trivia. For eg in the famous action film North by Northwest my MacGuffin spot is that Cary Grant stays in the Ambassador East Hotel in Chicago (now called The Public Chicago Hotel), as I have by… Continue reading