There used to be an empty space above Selfridge’s famous Food Hall, a hotel in fact called The Old Selfridges Hotel, which has been invaded by a curious assemblage of art and artifacts. Works and memorabilia from creative people and groups exhbited at the ICA exhibition are a dizzying list of the avant garde and anarcho do-it-yourself-ism from the 1980s post-punk up until the present. Gilbert & George, John Maybury… Continue reading
Good advice from crowdfunding site Seedrs on whether it’s worth trying to protect your idea.
At this early stage in its corporate life, with only a few bars on its platform, and a user base in the hundreds, Flowtab spent and invested scarce resources into something that would eventually yield it nothing.
You can’t, but confidentiality is the last thing a new startup should be worrying about. Sharing… Continue reading
Thinslicing as a way of life might look something like this:
- Sample everything: been there, done that? Yes, but here’s the key difference it’s as a principle not as a literal instruction, so you’re not collecting every card in the pack but just enough cards to know what it means to have a few cards because you travel light, the cards are there to take you on to
A hard problem to solve
One of the hardest problems faced by clients and agencies alike is how to match up social media activity with bottom line business results. Part of that is because you can’t always easily see a straight cause and effect between levels of engagement on Facebook for example, and numbers of purchases. But perhaps the reason isn’t for lack of effort. Perhaps it helps to… Continue reading
The wounds inflicted in battle, and post-battle ‘humiliation injuries’ inflicted on King Richard III highlight the manner of his death, the last English king to die in battle:
“Ten peri-mortem wounds have been identiﬁed on the remains, eight on the skull and
two on the post-cranial skeleton. Two large wounds underneath the back of the skull,
consistent with a halberd and a sword blow, are likely to have been… Continue reading | 1 Comment
I presented a paper on non-linear empowerment at Berkley based on radical educational theory in 1999, which fuses scientific and folk world views, and applied that to my own work challenges, most recently resulting in 2013 in a fusion of corporate social analytics with online consumer behaviour I call #thinslicing. It was this #thinslicing tool which led to the creation of the movie review app concept, MacGuffin… Continue reading
I completed these two presentations recently as part of bidding for a contract with a major film studio. Throughout I’ve deliberately used the social ROI insights learned at Sony EU to show how to better make social activity contribute to maximising ticket sales. I have therefore chosen to highlight in both slides, the importance of raising ‘intent to view’ and to reduce purchase neutrality post-opening. This is based on… Continue reading | 2 Comments
Thanks to Michael Ugor, a few ideas on startup books to buy: