After watching this BBC report on crowdfunding I started wondering how the piece I wrote for ICAEW’s community in December 2008 on the power of crowdsourcing ‘Is web 2.0 enabling a new kind of financing?’ looks now in July 2014?
Art is about creating the extraordinary and the beautiful, and to share that with people.
Science is about understanding what creates the extraordinary and the beautiful, so it can be replicated in many different ways, and to share that with people.
A short anecdotal story linking one innovative global startup which launched in Chicago to my own mini startup which launched in Leicester last year?
Back in 2006 I joined MedicExchange to launch a click-to-use software product designed to disrupt the medical imaging market that tied manufacturer’s machinery to their software. When I left the company in 2007 after two trips to RSNA in Chicago (staying… Continue reading
Growth hacking is usually known as the sweet spot where engineering and marketing meet, where coding and customers combine to great effect. Or to put it another way, “a growth hacker lives at the intersection of data, product and marketing”.
That all makes a lot of practical sense, as you need to have a marketing mindset to focus on the right customers to grow your business. And as a… Continue reading
There’s nothing complicated about this method. It simply involves the following elements:
- A copy of your latest business plan, or a similar document.
- A day or half day according to your availability.
- The desire to align your marketing and overall business aims and objectives.
In the successful example working with curry snack food retailer Mindi’s I created a half day workshop using the… Continue reading
Below are the six surprising facts they discovered – I have to confess pretty much all six surprised me. I wonder what Berlin Startup Ranking
The ECE Startup Campus, an initiative of the Erasmus Centre for Entrepreneurship, launched on 2nd March in the city of Rotterdam: “Got the entreprenuerial spirit, join our community.”
It holds flexspaces, meeting rooms, a lecture-room and a workout facility. It is already providing place for these startups, with some pretty interesting and impressive business models:
- Symbid – Global leader in online equity financing that
It occurred to me today that perhaps the most commercially important on the subject of the relevance of growth hacking to traditional business, a piece in Harvard Business Review by pricing guru Rafi Mohammed which examines the popular ‘ridesharing’ startup service Uber, and its growth hacking style approach to pricing and whether that works or not in the marketplace (he suggests it needs some serious tweaking). But rather than focus on Uber… Continue reading