GrowthHacking Conference – top ideas below #ghc14

In case (like me) you didn’t get along to the GrowthHacking Conference 2014 in London today, the good news is there’s a set of group notes available.

And I’ll create the top ideas below, from individual presenters, where each top tip appeals to me/my own experience, using the #ghc14 on twitter to source the quotes:

  • Sean Ellis Testing is the only way to know if the

Surprisingly inspiring town of Leamington Spa

Thanks to Powershift (motto: “data science is the new rocket science”) I recently visited Leamington Spa to present a few simple growth hacking ideas.

In the process of wandering around waiting for our meeting, I picked up two curious historical facts about WWII, which was unexpected as I associated the town’s history around the Royal Pump Rooms and Baths:

  • The blast from a bomb dropped by

How to find early stage investors using LinkedIn

 

LinkedIn_investors

Click the image to go to LinkedIn’s Advanced Search feature, displaying results for keywords “angel investors” & for location “London, United Kingdom”

LinkedIn’s Advance Search is an effective way to find potential investors. Simply put the keywords “angel investor” or “seed investor” with UK as the location. Because of my network… Continue reading

How ROI can make your CV stand out

Here’s some great advice I found from Lazlo Bock, a Google HR guy, on why showing the ROI of your efforts on your CV really helps it stand out from the other candidates:
How do you make your accomplishments stand out? There’s a simple formula. Every one of your accomplishments should be presented as:

Accomplished [X] as measured by [Y] by doing [Z]

In other words, start… Continue reading

Everything Y Combinator know about how to start a startup, for free

How does this sound to you?
CS183B is a class we’re teaching at Stanford. It’s designed to be a sort of one-class business course for people who want to start startups.

Videos of the lectures, associated reading materials, and assignments will all be available here. There will be 20 videos, some with a speaker or two and some with a small panel. It’ll be 1,000 minutes of content… Continue reading

Marketing is all about finding and supplying demand

Here’s an easy assertion to kick off this blog post, marketing is all about demand. Why? Because one thing that startup marketing teaches you is that you’ve got very little in tangible terms if you don’t have much in the way of demand for your product or service. But I’m not writing this to focus on startups, on using this to help focus regular SME marketing on demand. Why? Because it… Continue reading

How far has crowdsourcing finance come in five years?

After watching this BBC report on crowdfunding I started wondering how the piece I wrote for ICAEW’s community in December 2008 on the power of crowdsourcing ‘Is web 2.0 enabling a new kind of financing?’ looks now in July 2014?

Certainly crowdfunding startups through investment (equity) has come along way, first with Crowdcube and more recently Seedrs, which was inspired by Zopa… Continue reading