WeChat’s #fintech #growthhack got 200m customers in 2 days, beating Alibaba by eight years!

“One particularly creative marketing example is a promotion that China’s successful
messaging app Tencent’s WeChat ran during the Chinese New Year holiday in 2014. To promote its WeChat Payment service, which allows peer-to-peer transfer and electronic bill payment, the company launched an app that allows users to send a specific amount
of money to a certain number of friends, with the app randomly assigning the money.

“To redeem and… Continue reading