From one startup to another, via Chicago and Leicester

A short anecdotal story linking one innovative global startup which launched in Chicago to my own mini startup which launched in Leicester last year?

Back in 2006 I joined MedicExchange to launch a click-to-use software product designed to disrupt the medical imaging market that tied manufacturer’s machinery to their software. When I left the company in 2007 after two trips to RSNA in Chicago (staying… Continue reading

Why growthhacking is really about tactics and strategy

Growth hacking is usually known as the sweet spot where engineering and marketing meet, where coding and customers combine to great effect. Or to put it another way, “a growth hacker lives at the intersection of data, product and marketing”.

That all makes a lot of practical sense, as you need to have a marketing mindset to focus on the right customers to grow your business. And as a… Continue reading

One way I’ve used to growth hack a business to create social ROI

There’s nothing complicated about this method. It simply involves the following elements:

  1. A copy of your latest business plan, or a similar document.
  2. A day or half day according to your availability.
  3. The desire to align your marketing and overall business aims and objectives.

In the successful example working with curry snack food retailer Mindi’s I created a half day workshop using the… Continue reading

Six surprising facts about potential startup founders

Party Time

Party Time

Teaming up with Bloomberg Beta, the ‘startup signals tracker’ Mattermark studied 1.5m budding entrepreneurs in the US to see who was likely to be a startup founder.

Below are the six surprising facts they discovered – I have to confess pretty much all six surprised me. I wonder what Berlin Startup Ranking

ECE Startup Campus launches in Rotterdam

The ECE Startup Campus, an initiative of the Erasmus Centre for Entrepreneurship, launched on 2nd March in the city of Rotterdam: “Got the entreprenuerial spirit, join our community.”

It holds flexspaces, meeting rooms, a lecture-room and a workout facility. It is already providing place for these startups, with some pretty interesting and impressive business models:

  • Symbid – Global leader in online equity financing that

How businesses can learn from a growthhacking approach to pricing

It occurred to me today that perhaps the most commercially important on the subject of the relevance of growth hacking to traditional business, a piece in Harvard Business Review by pricing guru Rafi Mohammed which examines the popular ‘ridesharing’ startup service Uber, and its growth hacking style approach to pricing and whether that works or not in the marketplace (he suggests it needs some serious tweaking). But rather than focus on Uber… Continue reading

13 or so startups to watch

A great list of rising startups from Mashable, highlighted for the creative ‘geekfest’ that is SXSWi 2014; I’ve just numbered them for you so you can more easily spot the one you want to follow. For me its #11, based in London, its YPlan.

  1. Mulu, a company that currently offers ad plugins that allow products to be bought directly on a webpage. Mulu was started

Why growth hacking is harder than it looks

Growth hacking is usually known as the sweet spot where engineering and marketing meet, where coding and customers combine to great effect. Or to put it another way, “a growth hacker lives at the intersection of data, product and marketing”.

That all makes a lot of practical sense, as you need to have a marketing mindset to focus on the right customers to grow your business. And as a… Continue reading | 1 Comment

What happens if you don’t do customer discovery properly

I thought I’d start a post with a few collected #thinslicing hacks, rather than randomly post them to Twitter and get lost in a sea of noise. Anyhow…

University of Life (UOL) hack: you only see the cause of a problem, after you’ve solved the problem, without knowing what the cause of the problem was exactly. At college they teach you you need to discover the cause, then apply… Continue reading