Barrow’s Law


I recently went on holiday with some friends that have 2 young children aged 7 and 10 – given I have recently had a young baby think of it as a ‘glimpse of the future’! That in itself whilst a thoroughly enjoyable event doesn’t really justify these column inches however bear with me. Spending time with the kids was… Continue reading

How to Influence Consumers While They Sleep?


A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand (full paper, experimental material).

The study ‘Unlearning implicit social biases during sleep‘ looked at how exposure to counter-stereotypes (e.g… Continue reading