Pinterest, a useful tool to promote products and services of your business?

Why bother with Pinterest to promote your business?

With Facebook and Twitter often the usual starting place for promoting your business on social media it can be easy to overlook the value of the ‘social bookmarking site’ better known as Pinterest. From a business perspective consider this fact Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook… Continue reading

Benefits before features? It’s about value to the customer

Introduction by video: it’s all about the features to the measurable benefit to the customer

What is the toughest problem in B2B digital marketing and sales? I’m guessing a lot of professionals would agree that launching a new product or service, which stands a fighting chance of picking up sales from new and existing customers ranks in the top three. And the associated challenge of getting sales… Continue reading