The hardest part about creating a successful company isn’t building your product.
It’s selling your product.
It’s easy to spend months working on features, but how are you going to sell those features?
- How will you describe your product to ensure customers are interested in it?
- Where will you find enough customers to tell about it?
- How will you differentiate your product from
“One particularly creative marketing example is a promotion that China’s successful
messaging app Tencent’s WeChat ran during the Chinese New Year holiday in 2014. To promote its WeChat Payment service, which allows peer-to-peer transfer and electronic bill payment, the company launched an app that allows users to send a specific amount
of money to a certain number of friends, with the app randomly assigning the money.
“To redeem and… Continue reading