How to Influence Consumers While They Sleep?


A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand (full paper, experimental material).

The study ‘Unlearning implicit social biases during sleep‘ looked at how exposure to counter-stereotypes (e.g… Continue reading

Leveraging the learnings from ‘edge cases’ to your business

@stuartgh interesting. Tell me a bit more. This sounds like a must do post.

— Patrick Campbell (@Patticus) April 22, 2015

Ever wanted to write a blog post on the subject of using the learnings from ‘edge cases’ to power your business? No rush! For the good reason that edge cases are traditionally regarded as of little value business wise, as this example