About me



I am a passionate entrepreneur with over 20 years experience in launching and running startups from Red Pepper magazine in the 1990s, B2B medical imaging startup MedicExchange just under ten years ago, to ideas accelerator Toucan last year with top mentors including Julian Metcalfe, and currently working with MBJ Integrated Technologies on startup projects including innovative food ordering app Kravely.

The MBJ and Kravely teams thinking about what to order for lunch – say cheese!

Along the way I have also worked for big brands including EMAP, eBay Inc and Sony, and acquired expertise in online marketing with a particular fascination for growth hacking.

And in my spare time I also co-run a holiday lettings business in Leicester at the Grade II listed Cotton Mill, a stone’s throw from where they discovered the body of King Richard III.


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