m: +44(0)7881 400679 e: stuarth@stuart-hall.com blog: www.stuart-hall.com

An award-winning social media professional, with cross-sector expertise spanning global e-commerce and consultancy roles, with a passion for collaboration and innovation.

SKILLS

• Social media and community management strategy and practice, user-generated content, and community manager mentoring.
• Metrics creation and reporting skills using both in-house and Google Analytics to demonstrate progress on community-specific and global e-commerce KPIs.
• Extensive social marketing skills; integrating online campaigns with offline events.
• Customer relationship and engagement management (social CRM).
• Expertise in managing social media platforms including Twitter, Facebook, Google+, Flickr, YouTube, and WordPress.
• Social media creation including blogging and videos; blogger management skills.
• Social media monitoring skills, using both quantitative and qualitative methods.
• SEO skills in creating and reporting on organic and paid-for strategies, including page tag optimisation and SEO-friendly content creation.
• Web content management skills including content strategy and implementation.
• End-to-end contract, supplier and stakeholder management skills.
• Proven team in-house/remote creative and technical staff management skills.
• Project and product management skills, including using issue tracking software packages.
• Editorial skills, including interviewing, fact checking, copy writing, and production editing.

CAREER

Social Media Consultant – Plectic Ltd (2011 – date)
Developing a mobile social gaming product Name That Place, with partner discussions ranging from Tesco to Burberry.

Head of Marketing, Community & SEO – Shopping.com UK/eBay Inc. (2010 – 11)
Responsible for developing and executing a social media and online community strategy to create user-generated content and user engagement; developing the Facebook Page as a brand advocacy marketing channel. Globally I used my expertise to help educate colleagues on the value of understanding customer conversations, and how to best respond to ensure engagement.

Results & Achievements:

• Successfully met the user generated and professional content creation targets for reviews and guides using paid for promotions from Q3 2010 onwards, to time and within budget.
• Increased the size of the opt-in email membership of Shopping.com UK by over 250%.
• Developed the brand’s UK Facebook Page, growing the level of engagement and number of followers from 1K to 6.9K with a low-cost promotion; it also drove over 1.3K responses to a social shopping survey gaining both offline and online media coverage. (See Slideshare of campaign)
• Leading the weekly global community manager ‘roundtable’ to help drive company-wide innovation and share good practice.
• Took on the running of the company’s global customer engagement programme to help the business learn directly from its customers.
• Led the UK response to Google Panda SEO changes, implementing an innovative ‘social SEO’ strategy to ameliorate the impact on SEO revenue. (Blog piece on my social SEO strategy)
• Organised a successful ‘influencer’ blogger event with the team at BallouPR to promote the brand.

Social Media Consultant – Plectic Ltd (2010)
Social media consultancy, with clients ranging from international charities to UK start-ups.

Consultant – SiftGroups (2009)                       
Responsible for leading online community manager mentoring and social media consultancy, with successful B2B online communities launched for clients including CIMA, NCVO and CMI.

Online Communities Manager – Institute of Chartered Accountants (ICAEW) (2008)
Launching the ICAEW’s award-winning global online communities, in partnership with Microsoft UK.

Global Site Manager – MedicExchange (2006 – 07)
Creating both community and paid-for expert content network as a core marketing channel, developing the site as an innovative global B2B e-commerce brand in the global healthcare sector.

Social Software Consultant (2005 – 06)                                         
Advising social media consultancy Headshift Ltd on key health clients.

National Advisor – NICE (NHS) (2000 – 05)                                                    
Leading the web management of a portfolio of websites and databases for a high profile cross-government NHS national online programme, using gamification features to drive engagement.

Communications Consultant (1996 – 00)
Responsible for communications consultancy with a focus on health and charity sectors, with corporate clients including Body Shop CEO Anita Roddick and the BBC.

Publications Manager – Release Ltd (1994 – 96)
Sourcing, editing and producing content for both offline and the first online publications for the charity, as well as managing events.

News Editor – Red Pepper (1994 – 96)
Launching the current affairs magazine and running the news desk from the pilot issue onwards.

Senior Reporter – Norfolk & Suffolk Express (EMAP)   (1992 – 94)
Producing the local weekly news, features and advertorial content for the EMAP title.

AWARDS

• Sift Innovation of the Year Award (2009)
• Best Web2.0 Initiative (2008)
• Accountancy Age Awards, finalist (2008)
• Web Accessibility Award, IVCA (2004)
• EMAP Regional News Award (1993)

QUALIFICATIONS

• 1^st class MA in Social & Political Science, University of Cambridge (1984 – 87)
• Masters in Social Science in Industrial Archaeology, University of Birmingham (1987 – 89)
• National Certificate in Journalism (NCTJ), University of Wales Institute (1990 – 91)

PROFESSIONAL MEMBERSHIPS

• British Computer Society, Internet Specialist Group and Business Change Specialist Group, Committee Member
• Member of the Association of Online Community Professionals

SPEAKING EVENTS

• Future Digital Strategies Summit, ‘How can you prove the value of your social media activities, from engagement to bottom line?’  (15 Nov, 2011)
• Cass Business School, ‘Applying lean start-up principles and practice to building corporate communities’ (13 Feb, 2012)
• Social Media World Forum, ‘The role of communities in bringing shoppers together to communicate and aggregate information about product and price deals’ (27 Mar, 2012)

INTERESTS

• Archaeology, architecture, Brazil, cinema, comedy, complex systems, health, history, industrial design, innovation, online communities, popular music, psychology, soccer, and social media

DOWNLOAD MY RESUME

• Downloadable version of my resume (Word)
• A more detailed version of my resume is available online, and as a download (Word)

http://www.brightlemon.com/blog/corporate-organisations-online-communities