@stuartgh

STUART G. HALL

+44 (0)7881 400679
London
stuarth@stuart-hall.com

Profile

An award-winning web professional with over nine years in both in-house with public sector and membership organisations, and agency-side roles focusing on b2b markets. With four years web 2.0 experience, from devising & implementing social media strategy for clients, through to 1-2-1 online community mentoring.

Professional achievements

Plectic Ltd, London

Jan 2010 – Social media consultant

Produced a five year social media vision for Bond, the international development charity.
Marketing consultancy for document management start-up Docutiva.

SiftGroups, Bristol

Jan 2009 – Dec 2009 Community management consultant (contract)

Successful social media strategy work for clients ranging from the IET to Air New Zealand.
Coached the community managers of CIMA and NCVO, resulting in the successful launch of both sites implementing a good practice growth strategy. Launching the pilot in Spring of 2009 CIMAsphere has achieved 6,000 sign-ups from mail-out of 30k, and 12k by December 2009, according to LexisNexis.
Designed new products including in-depth mentoring, community KPIs, web appraisal, quarterly health checks, and and online social media training.
Co-winner of the ‘2009 Sift Innovation of the Year Award’.

Institute of Chartered Accountants (ICAEW), London

Dec 2007 – Dec 2008 Online communities manager (contract)

Achieved 3k customer acquisition target for sponsor Microsoft UK within the start-up deadline for the IT Counts community.
Launched follow up series of niche communities, achieving a combined 27k membership, working with a team of professional bloggers to create attractive content.
Achieved top web 2.0 award and ranked 2008 Accountancy Age Awards finalist.

MedicExchange PLC, London/New York/Beijing

Sept 2006 – Dec 2007 Global site manager

Launched global medical software site MedicExchange in November 2006, achieving a value of $15m by December 2007 by successfully integrating online and offline marketing.
Introduced social media tools to the business to manage the global team effectively.

Plectic Ltd, London

July 2006 – Sept 2006 Product design

In partnership with the Works Software Ltd submitted a proposal for their shift handover software to the NHS Institute for Innovation and Improvement.

Apr 2005 – June 2006 Social media consultant

Consultancy for a diversity of clients from Patient Opinion to the online Saatchi Gallery, working for social media consultancy Headshift.
Usability and project management on a new website for the GMC.

National Institute for Health and Clinical Excellence (NICE), London

Sept 2000 – Apr 2005 National adviser

Won an IVCA accessibility award for knowledge portal Wired for Health in 2004.
Successfully managed tendering & implementation of content, database and design services for five websites with a £200k annual budget from 2002.

Communications consultant, London

Apr 1996 – Sept 2000 Freelance consultant

Communications consultancy for social marketing company the Forster Company, including speech writing for Body Shop CEO Anita Roddick in 1997 on the internet revolution.
Provided media training to mental health user groups and professionals across London for the national charity Mental Health Media.
Researched and wrote two white papers on a theory and practice of online engagement based on the value of individual user participation which helps inform my current approach to online community engagement.
Part of the editorial team which launched Linux User magazine in early 2000.

Communication roles, London & East Anglia

Mar 1994 – Apr 1996 Publications manager

Commissioned a series of international white papers, & took the initiative to publish them online in 1996, a first for national drugs charity Release.

Mar 1994 – Apr 1996 News editor

A member of the team which launched current affairs magazine ‘Red Pepper’ in 1994, with writers including Nobel prize winner Harold Pinter. Awarded ‘Best International Magazine’ in 1995. Achieved 13k circulation by 1995.

Mar 1992 – Apr 1994 Senior reporter

Won an EMAP regional news award in 1993 for news reporting with the Norfolk and Suffolk Express Series.

Technical skills

Experience in using social media platforms including corporate blogging, Twitter, Facebook, Flickr, and YouTube to meet client objectives.
Agile project management skills with experience in using issue tracking software including JIRA, Adminitrack, Basecamp and Get Satisfaction.
Enterprise wiki experience: Atlassian’s Confluence, MediaWiki, Google Sites, and Socialtext.
CMS experience: Abacus e-Media’s Webstructure; GOSS Interactive; Shopcreator e-commerce; Six Apart; WordPress; WordFrame; Drupal 5 and 6.
Website analytics experience includes Google Analytics in setting up and monitoring e-commerce campaigns; through to setting up and interpreting custom online social media metrics for clients and integrating them with their corporate KPIs.
SEO experience including successful negotiating Google News listing, through to social media optimisation work using bookmarking sites and paid bloggers.
End-to-end contract experience, from in-house specification creation and contract award up to £80k, to creating and pitching proposals agency-side.
In-depth team management experience dealing with both in-house and remote staff.

Professional development and qualifications

Drupal CMS training 2009; Shopcreator e-commerce training, 2007; Corporate website usability, Nielsen Norman Group, 2005; Managing multimedia, 2005.
Professional Management Development Programme, HDA, 2002-03.
National Certificate in Journalism, University of Wales Institute, 1990-91.
MSocSci in Industrial Archaeology, Birmingham University, 1987-89.
MA in Social & Political Science, Cambridge University, 1984-87.
Committee member of the British Computer Society Internet Specialist Group.
Member of the Association of Online Community Professionals (e-mint).