What matters to customers isn’t what matters to brands. Consider this deck’s argument, and see if you agree. Funnily enough I said something similar in 140 characters along the lines of ‘where are the artists in social media?’ recently.
Which brands involve real artists in their social media activites, to generate outstanding content beyond the normal agency output?
You’d think my talent in combining creativity and analytics would therefore be highly sellable, in this case using the synthesis of the two to be able to find out what customers want and convey this to the business. What I have tagged as #thinslicing. But it’s not always that easy..even though as it says in the slides below: “Because in the end it’s the case for why great creativity is absolutely essential”.
OK, a new improved design and functionality for Facebook Pages for brands. So here’s a quick review for your pleasure, with the help of 10,000 Words analysis of the top features, and a clutch of images pinched from my test page thanks to the new design preview. The end result won’t go live until 30 March btw..
1. Overall Design Overhaul: “Pages are getting that statement-making glossy cover photo that characterizes the profile timeline, so brands need to begin thinking about what image to use, and how that image will reflect upon their overall fan experience.”
2. Post Pinning: “Brands will now have the ability to pin key posts to the top of their pages for up to 7 days, making it much easier to highlight important posts for a longer period of time.”
3. Admin Controls: “A new admin panel will appear at that the top of all brand pages you administer, giving you a snapshot into recent activity on the page. Brands will also be able to private message fans, meaning Facebook can be used more powerfully as a customer service tool. You won’t be able to initiate messages, but users can now message a brand page and page administrators can message them back. This is great news for community managers who are always looking for new ways to communicate with fans, particularly when fans’ issues involve private information like credit card orders, etc.”
4. Timeline Capabilities Allow for Brands to Add Milestones to Their Page: How your history can elevate your brand?
The five point tour (thanks to these quick screengrabs):
Update – with some choice links – or just go straight to Facebook’s own ‘mission control’ guide (pdf) to using the new pages:
Timeline for Facebook – the complete checklist for community managers: blog post from eModeration goes into the specifics
We are social: I also see thanks to ‘we are social’ that Page admins also have the option to hide fan posts from the page until approved in the Activity Log. Cool.
Red Bull: The soft drinks brand have already started with a Timeline Timewarp scavenger hunt (I’ve copied the T & Cs to here). Shame the 30 winners are selected by speed, based on a ‘PST’ starting time, otherwise I’d enter!
E-consultancy: A more detailed investigation, into the new features and functionality first here and then here.