As I understand it what Dr Michael Wu saying in his most recent blog is that using social network analysis (SNA) to find the right influencers to influence target users’ purchasing decisions (bearing in mind the value of the targets’ first online activity around a product as the indicator when to start the persuasion process) [...]
It’s a standard part of community manager jobs specs to say that part of their role is to identify ‘influencers’ such as key bloggers in a particular sector. For example working at the ICAEW as the community manager I worked with Denis Howlett, a key influencer in the accounting and IT sector. But what I [...]
A second question on LinkedIn from Dr Michael Wu, Principal Scientist at Lithium Technologies: Is there something more accurate and precise than the 90-9-1 rule out there? IMHO, Lorenz Curve and Gini Coefficient. Do you know anything else? The Economics of 90-9-1 My answer as part of yesterday’s Online Community Manager group discussion kind of [...]
Below is my slideshare presentation of what I’d do in the first four weeks in the way of putting together a community strategy for the National Strategies community, which currently has little in the way of peer to peer discussion to enable it to function as a community of practice. National Strategies Presentation View more [...]
My blog posts of 2009, from how to reward top contributors to discussion about community metrics to grow your community, bullet pointed for you below. Here’s to a successful 2010 with more thoughts on online community, & with a special eye out for enterprises investing in communities for their employees (and what that might mean [...]
After reading a blog about burnout the other week I’d been thinking about how to help community managers avoid the same problem, faced by pressures from managing difficult issues online to getting buying from across their organisation. The issue came back to me today after reading FreshNetwork’s Holly Seddon ask how to best deal with [...]
