My creative contribution to ‘Skyfall’

As it is the official premier of James Bond film ‘Skyfall’ today (though it opened in LA yesterday?) I wanted to post my contribution to the event from a Sony business pov.

Bond TV advert

Bond also involves the theme of ‘product convergence’ with Sony looking to use the film to show Bond use many of its different devices, from Xperia phone to Vaio laptop. And in consumer terms it’s looking to prove to customers that it’s worth investing in inter-connected Sony devices. For example my little Xperia mini pro also works as a remote control for my Bravia and Google TV box.

To help bring this potential to life my suggestion is pretty tried and tested:

1. Post a competition on Facebook for people to show a short video of their use of old and new Sony devices, and display their creativity.

2. The winners get invited to a day long ‘hackathon’, where they will get to play with all the best Sony devices, to create something exciting.

3. The day and the end result will also be video’d of course.

4. The winner will get further coverage, and it would be good to have one VIP creative on hand during the day in Apprentice like fashion to hand out advice, and to help judge the end result.

So what do you think, does it fly?

 

Orange Different Business

Having been on a lean start-up weekend for budding entrepreneurs, I know how tough it can be to get a great business idea off the ground. I’ve also gained some good experience working with entrepreneurs as a consultant, from online gaming start-up ‘Name That Place’ to a China-based surgical planning software company, to know it’s easier said than done. In thinking through the many issues around getting an idea to product stage and then into the marketplace – from validating the idea with customers, through to seeking investment, each stage requires time and effort. So it’s welcome news that mobile company Orange has launched the Win Your Business competition to give you the chance to follow in their footsteps.

Of course, the business-savvy folks at Orange aren’t just handing out investment cash, (but then money isn’t the key to start-up success). What they are doing is making sure you have the necessary support, advice and investment to get you started on the road to success – and change your life forever!

The competition panel of judges includes some of the UK’s most successful business leaders - Spencer McHugh and Martin Stiven of Everything Everywhere, the name of the combined Orange and T-Mobile business. Nigel Jones, head of one of the UK’s biggest integrated advertising agencies, Publicis Group UK. And Steve Neal, Partner at One of the UK’s top 20 firms of accountants Kingston Smith LLP. So why not tell them about your innovative new idea and you could become the UK’s next different business? They’re looking for a different idea, different approaches, clear strategies – something that is worth funding. The prize is worth up to £200,000 and includes not just investment capital, but legal advice, business planning advice, mentoring, and marketing consultancy.

To speed things up I’ve added the entry guide for you below, or access it online here (pdf). Then once you’ve registered and completed the application using the guide, you need to submit it by 31 March.

idea

What is your different business idea? As a guide, describe your idea in 100 words:

  • What is it that you propose to do?
  • What is your vision?
  • Is your idea innovative? How does it differ from what has been done before?

marketing plan

Take the judges through your topline marketing plan — this is how you’ll bring your strategy to action. As a guide, try to do this in 500 words:

  • Evidence of your market research
  • An understanding of what are your competitors doing
  • What is your vision?
  • Identify your target market — who is it for?
  • Lead times
  • Any regulatory restrictions
  • Marketing penetration strategy

financial plan

Take us through your financial plan — have you identified the level of business financing you will need to grow? As a guide, try to do this in 400 words:

  • Balance Sheet
  • Cash Flow Analysis
  • Profit and Loss Analysis
  • Break-even Analysis
  • Personnel Expense Forecast

why different?

Tell us why your idea is exciting, different and innovative and why it should be considered for the prize. As a guide, try to do this in 200 words:

  • This doesn’t mean the product or idea has to be completely brand new – it may be a different approach to an existing idea or concept

operational plan

Tell us how your business will run and how you plan to get your products/service to market. As a guide, try and do this in 400 words:

  • Who is doing what?
  • What are the day to day activities?
  • How will the suppliers and vendors be used?
  • Who are the suppliers?
  • What are the labour requirements?
  • What are the sources of raw materials?

So that’s pretty much it. Just a reminder that the deadline for submissions is 31 March. So get involved, and share this opportunity with your friends.

 

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