“Two years earlier, the Economist invited readers finally to relieve James I of his title, and nominate the wisest fool of the past 50 years. Maybe, as we take a gulp, and look at the world after the apocalypse, we should look wider than the markets. What’s the wisdom guiding the crowds? If the crowd [...]
Stuart Glendinning Hall
Economist
Facebook for suits?
Instructions for the pefect online community strategy review:
First read recent Economist piece titled ‘Facebook for suits’.
Then consider the risks involved in setting up an online community (many will fail).
Finally, reflect on why community/social networking sites are missing their mark (mark to market, pun intended).