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	<title>@stuartgh &#187; Forrester</title>
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	<description>Current focus: Making people happy. Using social media tools to achieve this!</description>
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		<title>Is it strange that Facebook is the top UK search term?</title>
		<link>http://www.stuart-hall.com/2008/12/11/is-it-so-strange-that-facebook-is-top-uk-search-term/</link>
		<comments>http://www.stuart-hall.com/2008/12/11/is-it-so-strange-that-facebook-is-top-uk-search-term/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 17:19:46 +0000</pubDate>
		<dc:creator>Stuart Hall</dc:creator>
				<category><![CDATA[Social software]]></category>
		<category><![CDATA[Bob Pearson]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>

		<guid isPermaLink="false">http://www.stuart-hall.com/?p=1760</guid>
		<description><![CDATA[&#8220;The first six months of the year were particularly Facebook crazy, but that still doesn&#8217;t entirely explain why Facebook would be the most searched term of 2008 in the UK. It&#8217;s not like the URL &#8211; Facebook.com &#8211; is particularly &#8230; <a href="http://www.stuart-hall.com/2008/12/11/is-it-so-strange-that-facebook-is-top-uk-search-term/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&#8220;The first six months of the year were particularly Facebook crazy, but that still doesn&#8217;t entirely explain why Facebook would be the most searched term of 2008 in the <a href="http://www.guardian.co.uk/uk"><span style="color: #005689;">UK</span></a>. It&#8217;s not like the URL &#8211; Facebook.com &#8211; is particularly hard to remember, so perhaps Google is the homepage and people like my Mum forget to type the address into the address bar instead of the Google search box&#8230;&#8221; (<span>Posted by</span> the <a href="http://www.guardian.co.uk/media/pda/2008/dec/10/googlethemedia-searchengines">Guardian&#8217;s Jemima Kiss</a> on Wednesday December 10th).</p>
<p>Hmm, what I like to do is turn the puzzle the other way round, and take the fact that people searched for Facebook, rather than remembered the url seriously. After all didn&#8217;t Bob Pearson (Twitter at <a href="http://twitter.com/bobpdell">bobpdell</a>) Vice President, Communities &amp; Conversations at Dell say in an <a href="http://www.web-strategist.com/blog/2008/11/25/video-interview-how-dell-is-benefitting-from-social-media/">interview with Forrester&#8217;s Jeremiah Owyang</a> that the &#8216;corporate homepage&#8217; for them is not Dell.com but Google, MSN or Yahoo? Makes a bit more sense in that context? See 03:40+ mins in.</p>
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