During a recession social applications such as communities, social networking sites and word-of-mouth marketing will prove worthwhile because they depend not on a diminishing ad budget, but on an abundant resource: customers, so says the new Awareness report which in turn quotes Forrester Research:
“Conventional wisdom says that experimental media get cut in tough economic times. But [...]
Stuart Glendinning Hall
Covering pretty much everything, and social networking.
social networking
Customers + social networking = value/recession
Social networking – good for small business?
The internet is a “giant cocktail party”, according to business expert Seth Godin. Here, he gives his take on whether sites like Twitter and Facebook matter to your business (clue: a lot of networking on the web is low value; help yourself by helping others = good networking). Watch other videos with Seth Godin and [...]
The future is orange
A Demos report (funded by Orange) published today 29 October argues that social networking sites could help companies beat the recession (report pdf).
I liked this extract from the report: “Consultancy firm McKinsey has studied the importance of social or employee networks for businesses. They found in their research that ‘the formal structures of companies… don’t explain how most of [...]
It’s not rocket science
I pride myself on working *with* people, rather than doing things *for* them; it is the essence of user-led web 2.0 strategy & practice, no? (My twitter today)
For example see Gartner report on social networks and public policy which underlines the importance of this for buidling communities online: “Di Maio warned that if the public [...]
Charlie does surf
Hmm, the US military gets the value of social networking to discover expertise. Extract from Guardian article below:
In simple terms, iLink is a machine learning-based system that models users and content in a social network and then points the user to relevant content.
The team developed the basic social networking technology, which combines workflow and analytics. [...]
Facebook for suits?
Instructions for the pefect online community strategy review:
First read recent Economist piece titled ‘Facebook for suits’.
Then consider the risks involved in setting up an online community (many will fail).
Finally, reflect on why community/social networking sites are missing their mark (mark to market, pun intended).
A sceptical view of social networking from some guy at Harvard
No, I don’t want to be your social-networking friend. Five reasons why I won’t accept your invitation..
How to survive a recession social network style
Had a fascinating meet up with Bob Clarke of Beetlenut yesterday who set up and ran Business TV for BMW at the start of the 1990s. Apparently BMW used this communications tool, with daily broadcast’s to sales executives to help weather that recession, and came out after the downturn ahead of their competitors who didn’t invest in [...]