@stuartgh » UK Government http://www.stuart-hall.com Current focus: Making people happy. Using social media tools to achieve this! Wed, 08 Feb 2012 12:15:13 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Simple twitter measurements http://www.stuart-hall.com/2009/07/28/twitter-strategy-measurement/ http://www.stuart-hall.com/2009/07/28/twitter-strategy-measurement/#comments Tue, 28 Jul 2009 08:55:50 +0000 Stuart Hall http://www.stuart-hall.com/?p=2496 Continue reading →]]> Linked to the Twitter policy objectives in this new doc for UK Government departments, I like the range of methods to gather evidence of effectiveness:

  • Web analytics for [dept].gov.uk and clickthroughs from URLs in our tweets (using bit.ly) – to track referrals from Twitter to our web pages
  • Twitter surveys – regular ‘straw poll’ surveys on Twitter to ask for feedback
  • Twitter data – the follower/following data presented in our Twitter account
  • Third party tools – analytics tools including measures based on re-tweeting (Retweet Radar; Twist); online reputation (Monitter, Twitter Grader); impact and influence (Twinfluence, Twittersheep); unfollowers (Qwitter)
  • Alert services – tweetbeep.com and other methods for tracking mentions of our stuff
  • Real time observation – http://twitterfall.com/ and similar tools

Template Twitter Strategy for Government Departments

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