The invitation from David Cameron to “join the government of Britain” has a link to an email form where you can include up to 10 people, including friends and family. It’s an example of a viral campaign.
Check out the current discussion with Principal Scientist at Lithium Technologies, Dr Michael Wu, on the subject of the 90-9-1 rule, feedback loops, and the rest, in the LinkedIn Online Community Manager Group.
I like Jeremiah Owyang’s matrix with the embedded point about the viral loop value, to drive engagement in advanced integration of one’s corporate site with your social media strategy. Accords with my views on how to grow online communities (where I’ve seen viral loops are a subset of feedback loops) – so using such a [...]
Great to see UK-based Nudge Social Media leading the way at the Social Media World Forum on the creation of application around viral loops in Facebook: Learnings From Successful Facebook Social Campaigns – Nudge – Social Media World Forum 2010 View more presentations from Nudge Social Media.
How important architectural choices are in creating viral applications? Very important in encouraging retweeting for example, from James Governor’s Monkchips blog: Tim O’Reilly says: As one of the most prolific retweeters around, I want to give a shout out to twhirl for encouraging retweet behavior by giving a simple button to do it. I don’t think [...]
