Nice piece from Francois Gossieaux on the need for new management approaches for using web 2.0; links in with the tough subject of how to use social media for internal organisational change: Social media allowed the social to scale beyond anything that we’ve ever seen before. To succeed in leveraging social media and the inevitable [...]
Nice piece yesterday in Forbes arguing in this current climate why traditionally conservative CEOs may need to think again about web 2.0. So to a list of reasons why, in no particular order: 1. Because competiitors are already using it to drive up profits. 2. Because it’s cheaper than traditional media. 3. Because you can [...]
Thought I’d share the benefit of my experience in the NHS/healthcare e-commerce & web 2.0 with the following quick & dirty guide to promoting your healthcare product using web 2.0 tools: Say your product currently already has a product site which has tons of great information about the product. Without too much time/effort the information could be [...]
While web 2.0 senior positions often appear slanted towards technical expertise, I believe there’s a strong argument for clients to consider people who’s strengths are grounded in a deep understanding of how web 2.0, online communities and social networking works, as this is what brings in the business. IT skills come second to that. IT [...]
Hmm, looks interesting..thanks David. A basic two-by-two matrix can be the key to quantifying the risks and opportunities that are bundled together under the banner of web 2.0, says David Bowen. At a conference for corporate web managers a few months back delegate after delegate muttered that they were thoroughly fed up with web 2.0. [...]
Liked the piece in Social Media Today by Marc Meyer which asks whether we try to do too much with social media (‘Are we slaves to the rhythm of social media?‘): “What do you think? What is acceptable? Frankly I try to limit my time into blocks built around the work day and even at [...]
In his well-received talk at this year’s Personal Democracy Forum (organized by Andrew Rasiej and Micah Sifry), “digital ethnologist” Mark Pesce makes the point that “we have a drive to connect and socialize: this drive has now been accelerated and amplified as comprehensively as the steam engine amplified human strength two hundred and fifty years ago. Just as the steam engine initiated the transformation of the natural landscape into man-made artifice, the ‘hyperconnectivity’ engendered by these new toys is transforming the human landscape of social relations.This time around, fifty thousand years of cultural development will collapse into about twenty..
