Social networking past its peak?

From this story in Valleywag looks like social networking (via buzzmeter) is past its peak?
I dunno, maybe I got out just in the nick of time. Hey, you spin it anyway you want. Maybe this means the maturation of the social networking market?

“Mentions in the press of “social network” or another even uglier phrase, “social networking”, reached 1,158 in September, but have declined since. That could mean a decline in media interest in sites like Myspace and Facebook or, more likely, an acceptance that all media will be social, all successful sites will allow users to “friend” eachother, and that it’s no longer interesting to spotlight a feature so ubiquitous.”