Melcrum’s research (pdf) into social media usage at global corporations found that less than a third of communicators feel confident about using social media as part of their communications strategy.
However, despite this skills gap, 60 per cent of organizations will have some form of social media in place by the end of 2007.
So it’s good that Melcrum, in light of these findings, decided to make the ‘Strategy’ chapter from the report ‘How to use social media to engage employees’ available to download for free (pdf).
PS: Maybe, as Mark Kobayashi-Hillary commented following his recent global service book launch, corporations still think social media is really for teenagers?
PPS: By fitting coincidence the Urban Word of the Day is ‘Email Bankruptcy’:
When you are so inundated with email, both genuine email and spam, that you have to delete everything and start over again.I am so far behind on email that I am declaring email bankruptcy this year.