The value of exploiting coincidence in business

From an interesting Aunt Minnie piece (pdf) on direct marketing to medical imaging professionals: “Challenge yourself and your staff to think about coincidence,” Waldron said. “Don’t underestimate coincidence.” How you do that is something else of course.

Or on a more local level, calling the High St Ken bike shop yesterday with the tube strike on and being told they were getting an order through to meet demand as a result of the stoppage.

PS: First anniversary at MDX today.

PPS: No longer at MDX (07/07/08), but still valuing coincidence.