White Paper on PR and social media

US Council of Public Relations White Paper (PDF) ‘Relating to the Public’ on social media and PR: “Within the communication landscape, social media—blogs, wikis, podcasts, social-networking sites and the like—have sparked profound change in the media, publishing and marketing industries. Public relations, with its focus on building dialogue and “relationships,” can and must play a critical role in helping today’s organizations succeed in this new world of communication.” Enjoy.