And my comment on the blog post:
Thanks, great blog post and insightful comments. I can see what is meant by a war between KM & SM better from this discussion, as often the reality is disguised.
I’ve learned the hard way, for example in campaigning media, that the key cultural difference is between doing things *with* people — and doing things *for* them.
For example when you have suppliers talking web 2.0, but practising what are fundamentally top down solutions. I’ve experienced it first hand.
A company I worked for did the market research but didn’t test out their innovative online solution sufficency on users. I brought in web 2.0 ideas but didn’t get the support and left. Straight after they decided to launch a web 2.0 community. It never happened.
I’m now helping set up a new award winning online community. The cultural shift involved is part of the process, and the testing of the product with customers (the initial market research has been done) is also part of that learning curve.
It’s easy to under-estimate the cultural challenge SM involves within the enterprise, to get customers to come first. Thanks again for the helpful blog piece.