Aggregation, aggregation, aggregation; hmm, I like the sound of that (thanks to confused of calcutta):
“We have had aggregation before. Past paradigm aggregation was about content owners and distribution and channels and audiences. Which allowed for words like authority and traffic. Which begat strange things like advertising.
“Next paradigm aggregation is about the owner of the power to bestow attention, and to do something with that attention. The customer.
“So the customer will not watch a television channel, but instead create her own, an aggregation at viewing guide level. The same with news and reviews, the same with music.
- First, the ability to aggregate a directory of services selected by the customer rather than the provider.
- Second, the ability to drill in, to dig deeper into these directories in order to do something with the particular service. Time shifted, place shifted. She will read your blog if she finds something of interest, when she wants to, how she wants to, using the device she chooses.
- Third, the ability to participate, to feed back, to comment, to rate, all these services.
- And finally, the ability to reuse all or part of the service so provided in a Creative-Commons-like way in order to produce something else, and to share that something else.”